1. Advertising and fundraising “Power of the press belongs to those who own one”

2. A rationale for advertising in the high school press You have real-world costs You have real-world costs Selling/creating advertising is another real-world experience for students Selling/creating advertising is another real-world experience for students You have valuable real estate to offer to advertisers – there’s a real-world market for space in student newspapers You have valuable real estate to offer to advertisers – there’s a real-world market for space in student newspapers –Your students spend thousands and thousands of their own dollars, or their parents’ dollars!

3. What to charge Keep it simple for students, customers! Keep it simple for students, customers! Don’t undercharge! Don’t undercharge! Don’t neglect inserts! Don’t neglect inserts! Be flexible, offer some discounts! Be flexible, offer some discounts!

4. Discounted or free ads? House ads – promote your newspaper, your Web site, etc. House ads – promote your newspaper, your Web site, etc. –Avoid the overly cheesy! –Try a theme – “Your names. Your faces. Your newspaper.” (The Gazette) “Life. Captured daily.” (The Bee) Public service ads Public service ads Ad trades with local businesses Ad trades with local businesses –Chipotle for deadline night dinners, for example

5. Other sources of revenue ASNE Ad Network ASNE Ad Network Subscription sales (more than $3,500 last year) Subscription sales (more than $3,500 last year) Donations/Patrons of the Gazette Donations/Patrons of the Gazette Lollipop sales (not terribly effective for us) Lollipop sales (not terribly effective for us) Entertainment books (an alternative, not much $) Entertainment books (an alternative, not much $) Subscription sales to out-of-area family Subscription sales to out-of-area family Best of … books (my newest idea … we’ll see) Best of … books (my newest idea … we’ll see) Jamba Juice sales (on campus, a percentage to you) Jamba Juice sales (on campus, a percentage to you) Percentage of sales on a given night at local restaurants (not super lucrative for us) Percentage of sales on a given night at local restaurants (not super lucrative for us) Discounted restaurant gift cards Discounted restaurant gift cards Department funds? ASB funds? Department funds? ASB funds?

6. Financial tips from over the years Get a really good, really detail-oriented advertising/business manager Get a really good, really detail-oriented advertising/business manager Record-keeping is everything! Record-keeping is everything! –You need a system so you know which ads are supposed to run when, and whether they’re paid for Cut deals for faculty ads Cut deals for faculty ads Give your students the power to offer reasonable discounts Give your students the power to offer reasonable discounts Ad-selling project for business classes? Ad-selling project for business classes? –Hasn’t worked out for me, but I still like the idea Ad blast day for all staff at beginning of the year – tried it twice, will do it again Ad blast day for all staff at beginning of the year – tried it twice, will do it again

7. What about the Web? Like the industry, we’re still trying to get a handle on Web advertising … sound familiar? Like the industry, we’re still trying to get a handle on Web advertising … sound familiar? Package deals for print and Web – yes, we’re trying it Package deals for print and Web – yes, we’re trying it For us, this is a pretty much untapped market For us, this is a pretty much untapped market Can you put your own online ads, sold locally, on your ASNE Web site? I think so … Can you put your own online ads, sold locally, on your ASNE Web site? I think so …

8. Any other great money-making ideas? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?

9. Thanks! Karl Grubaugh 916-786-8676, x5811 kgrubaugh@rjuhsd.us kgrubaugh@rjuhsd.us kgrubaugh@att.net