1. Chapter 9 Visual Media Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 1Chapter 9 -

2. 1.Show the power of visuals in business 2.Learn how to select points to illustrate 3.Use common visuals to present data 4.Focus information, concepts and ideas 5.Integrate text and visuals in messages 6.Learn about basic business videos Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 2Chapter 9 - Learning Objectives

3. Understanding Visual Communication Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 3Chapter 9 -

4. The Power of Images Enhance textual messages Replace verbal messages Convey complex information Hold an audience’s attention Connect with diverse audiences Convey connotative meaning Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4Chapter 9 -

5. The Visual Evolution in Business Communication Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 5Chapter 9 - Changing Technology Audience Skills Audience Expectations Visual Literacy

6. Visual Design Principles Consistency Contrast Balance Emphasis Convention Simplicity Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 6Chapter 9 -

7. The Ethics of Visual Communication Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 7Chapter 9 - Consider All Possible Interpretations Provide Appropriate Visual Context Don’t Conceal Negative Information Don’t Exaggerate Support Information

8. The Ethics of Visual Communication Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 8Chapter 9 - Don’t Oversimplify Complex Situations Don’t Imply Cause and Effect Avoid Manipulation or Coercion Be Careful How You Aggregate Data

9. Summary of Discussion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 9Chapter 9 -

10. Identifying Points to Illustrate Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 10Chapter 9 -

11. Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 11Chapter 9 - ComplexityConnections MisinterpretationEmphasis Content Consider the Message

12. Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 12Chapter 9 - Pick Points to Illustrate Clear Complete Concise Connected Compelling

13. Summary of Discussion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 13Chapter 9 -

14. Selecting Visuals for Presenting Data Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 14Chapter 9 -

15. The Parts of a Table Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 15Chapter 9 - Multicolumn Heading Single Column Heading Column Subheading Row Heading xxx Row Heading xxx Row Subheading xxx Row Subheading xxx Row Heading xxx Row Heading xxx TOTALS xxx

16. Preparing Data Tables Common Units Consistent Usage Column Headings Rows or Columns Totals or Averages Data Sources Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 16Chapter 9 -

17. Line and Surface Charts Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 17Chapter 9 - Variables Trends

18. Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 18Chapter 9 - Using Bar Charts Numbers Variables Quantities

19. Bar Chart Alternatives Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 19Chapter 9 - Pictograms Gantt Charts

20. Presenting Diagrams Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 20Chapter 9 - Entities Variables

21. Using Pie Charts Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 21Chapter 9 - Distribution Dominance Percentages

22. Data Visualization Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 22Chapter 9 - Meaning Interactivity Complexity Dynamism

23. Summary of Discussion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 23Chapter 9 -

24. Presenting Information, Concepts, and Ideas Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 24Chapter 9 -

25. Physical or Conceptual Relationships Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 25Chapter 9 - Processes Procedures Sequences Positions Units Functions

26. Business Graphics Maps Drawings Diagrams Infographics Photographs Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 26Chapter 9 -

27. Infographics Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 27Chapter 9 - StylizedCollectionsStructuredNarratives

28. Summary of Discussion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 28Chapter 9 -

29. Producing and Integrating Visuals Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 29Chapter 9 -

30. Creating Visuals Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 30Chapter 9 - Software Templates Style and Quality Style and Quality Subject and Situation Subject and Situation

31. Integrate Visuals and Text Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 31Chapter 9 - Description Persuasion Reference Visuals Place Visuals Titles, Captions, Legends Balance Elements

32. The Quality of Visuals Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 32Chapter 9 - Is the visual accurate? Is the visual documented? Is the visual honest?

33. Summary of Discussion Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 33Chapter 9 -

34. Producing Business Videos Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 34Chapter 9 -

35. Step 1: Preproduction Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 35Chapter 9 - Purpose Scope Scene Camera

36. Step 1: Preproduction Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 36Chapter 9 - Lighting Sound Shot List B-Roll

37. Step 2: Production Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 37Chapter 9 - Shot Frame The Camera B-Roll Footage Special Effects

38. Step 3: Postproduction Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 38Chapter 9 - Transfer Video FootageEvaluate Your MaterialMove Sections of the Video

39. Step 3: Postproduction Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 39Chapter 9 - Weave in B-Roll FootageAdd Transitions, as NeededSynchronize Audio and Video

40. Step 3: Postproduction Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 40Chapter 9 - Add an Intro and an OutroAdd Titles and Other FeaturesCreate Distributable File

41. Chapter 9 Visual Media Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 41Chapter 9 -

42. Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 42Chapter 9 -