1. CSU EXTENSION WEBPAGE TEMPLATE, PART 2 Defining the site, Directory Structure, Meta-tags

2. Defining the site  Always your first step when working with Dreamweaver  Telling DW where the Root folder is  EVERYTHING on your site must be inside this folder – images, documents, pages  Your home page - index.shtml - is a file in this folder (NOT in a folder inside this folder)

3. Setting local information 3  Site menu> New Site> Advanced tab  Category>Local info  Site name (for your use only)  Select root folder  Select Default images folder  All.jpegs,.gifs,.pngs are copied into this folder  Link checker – actual URL  Useful for absolute links that refer to pages/docs within your site  Enable cache – “yes”

4. Setting local information (con’t) 4  Select Default images folder  All.jpegs,.gifs,.pngs are copied into this folder  Link checker – actual URL – useful for absolute links to refer to pages/objects within your site  Enable cache – “yes”

5. Setting remote information 5  Remote info you will need:  Ftp host – (e.g. – yuma. colostate.edu)  Host directory (blank, or “WWW/”)  Login – your unique login  Password – your unique login  If you choose “Save” you will forget your password, so…  When you get email from ACNS – save a paper copy, not just the email!  Test button will test connection  Use “Firewall Settings” to work way around a firewall

6. Directory Structure 6  We’ve given you 1 home page and 7 second level pages  Home page: index.shtml  Second level pages NOT within folders:  About Us (about.shtml)  Contact Us (contact.shtml)  Second level pages within folders  4H (4h/4h.shtml)  Agriculture (agri/agri.shtml)  Family/Consumer (fami/fami.shtml)  Horticulture (hort/hort.shtml)  Master Gardeners (mast/mast.shtml)

7. The home page 7  The main page of your website  Don’t assume folks will always enter site from here  Slightly more likely to enter from an interior page after a search  Show site structure in Navigation bar  Index.shtml  shtml means interaction w/server needed .shtm works as well

8. Site structure and Directory structure 8  Figure out where to put your files  Logical flow to pages, logical flow to files and folders They will be similar to each other  Each second level page (topic area) has own folder  All pictures in one place (images folder)  All documents in one place (docs folder) Each topic area has its own doc folder You might break it down further – e.g. by year 4h_docs09, 4h_docs10, etc.

9. Sample Site Structure 9 Home page (index.shtml) 4HFamily/ConsumerHorticultureAgriculture About UsContact Us 2nd level pages with little upkeep 2 nd level pages requiring own folders Master Gardener From here, pages link to documents, calendars, other pages (remember the 3 click rule!)

10. 10

11. Changing names of files and folders 11 You are NOT expected to have this specific set of secondary pages Copy and rename existing folders to make your own Example: you need a PYN page – Right-click the “4H” folder, choose copy – Right-click, choose paste – Right-click new folder, choose rename, then rename it “pyn” – Right-click “4h.shtml“, rename it “pyn.shtml” – Right-click “4h_docs” folder, rename it “pyn_docs” Make sure to add the new page onto your left navbar

12. Metatags  Metatags contain information about the webpage  Title, descriptions, keywords that tell end-users and search engines about the site  In Dreamweaver, the icon is in Insert Panel  Dreamweaver CS4 is good at many things, but not Metatags, so we’ll do descriptions, keywords in the code

13. Title  ALL pages need a title  Shows up in title bar at very top of browser window  Stay under 64 characters or it may be truncated  They can all share one title (Wapello County Extension) or have a specific one for each page (Wapello County Extension Horticulture page)  Between and tags Colorado State University Extension

14. Description 14  Often returned to someone using a search engine  A concise, accurate and inclusive description of your site  Under 50 words. Multiple sentences fine.  Feel free to steal from existing CSU Extension pages  Bring up page in browser, View menu, Source, then cut-and- paste into your own code  Between and tags

15. Keywords 15  Used to help search engine “spiders”define and categorize your site  Under 50 words, phrases are fine  Needs to be specific to your page – fine tune these to accurately describe your site  Use words already plentiful in the text  Separate words and phrases with commas  Between and tags

16. More about keywords  Keywords frequently used in text, headers and links increases Google Juice  Phrases  “pruning fruit trees”  Long tailed keywords  “printing excel 07 spreadsheets”  Misspellings  “Exention” and “Extension”  Colloquial terms is addition to academic terms  “Laminitis” and “lameness”

17. Google Adwords  https://adwords.google.com/ https://adwords.google.com/  Put in either keywords or actual URL  URL is more encompassing  Allows you to look at actual data from Google searches  Get keyword ideas  Sort by Advertiser Competition column  Find “long tailed” keywords that have low competition on the web

18. Google Adsense (con’t)  “Batch resize images” is a good keyword phrase for my site – describes content, less competition

19. Registering Your Site 19  Search engines will eventually find your site on their own  To speed the process, register your site with Google and Yahoo (biggest 2)  Google: Homepage>About Google (at bottom)>Submit your content to Google> Add your URL to Google  Yahoo: Homepage>Suggest a Site(at bottom)>Submit Your Site for Free