1. USING VIDEO TO ENHANCE YOUR BRAND +Breakfast Bootcamp May 12, 2016

2. @KarcherGroup Matt McComb Dan Kelly dkelly@tkg.com Motion Graphics Specialist Motion Graphics Strategist mmccomb@tkg.com

3. TODAY Why Use Video Types of Video  Overview Videos  Sales (Product/Service) Videos  Educational/Training Videos  Brand Narrative Videos  CG and Product Visualization

4. WHY USE VIDEO

5. Bring your brand story to life in a way that words and pictures can’t – Words, Pictures, Sound, Music TRAFFIC  From 2014 to 2015 the top 100 brands showed a 55% increase in branded video content views on YouTube channels CONSISE INFORMATION  75% of business executives & 54% of senior executives watch work-related videos at least once weekly (Forbes)  59% of senior executives indicate that if text and video are available on the same topic on the same page, they will watch the video over reading WHY USE VIDEO

6. MORE TRAFFIC  Companies using video enjoy 41% more web traffic from search than non-video users. (Aberdeen) MORE CONVERSIONS  Video on a landing page can increase conversions by 80% or more. (Visually)  4.8% is the average conversion rate for websites using video compared to 2.9% for those who don't. (Aberdeen) EASE  4x as many consumers would rather watch a video about a product than read about it. (eMarketer) And many, many more stats that support this WHY USE VIDEO

7. OVERVIEW VIDEOS

8. Great “about” or “home” page supplement 1 to 3 minutes covering the why, how and what Web friendly, good for social media, mobile and email OVERVIEW VIDEOS 2Checkout Motion https://www.youtube.com/watch?v=ZJWg0PNk10E Mt. Eaton Pallet Film, Ariel, 3D https://www.youtube.com/watch?v=oVnND6iHgco

9. SALES VIDEOS (Product/Service)

10. Products and services, features and benefits Short and focused, 30 seconds to 3 minutes Great visual tool for complicated processes CG is a great alternative to live action for complex devices, hazardous situations, or scale concerns SALES VIDEOS Provia Embarq 3D, Motion https://www.youtube.com/watch?v=JOvbm7lBQr0 Red Tomato Market 3D, Motion https://www.youtube.com/watch?v=RWZu7_nL7y8

11. EDUCATIONAL/TRAINING VIDEOS

12. Internal training videos, onboarding How-to videos and series Year-in-review videos Animated infographics/explainers EDUCATIONAL/TRAINING VIDEOS Federal Reserve Bank of Cleveland Motion https://www.youtube.com/watch?v=XXcwMFX9LiE Zimmer Air Dermatome II Motion https://www.youtube.com/watch?v=VK3Uwx3Sx3g

13. BRAND NARRATIVE VIDEOS

14. Message-driven, indirect sales approach Connect the brand via entertainment, storytelling or humor Episodic web series BRAND NARRATIVE VIDEOS Aultcare Holiday E-Card 3D, Motion https://www.youtube.com/watch?v=fHGiOjiYD6w Nokia Comic Con 3D, Motion https://www.youtube.com/watch?v=KwlcMEKb5f0

15. CG PRODUCT IMAGES

16. Great for online product visualization Replacement/supplement for photography  Save time and money on product photography shoots  Big savings for clients with CAD files  One-time set up, maximum control and reusability  Easily change product options or colors Full CG versus stock photo composites CG PRODUCT IMAGES

17. CG PRODUCT IMAGES (cont.) Green Acres Furniture Full 3D products and scene

18. CG PRODUCT IMAGES (cont.) Lehman’s 3D with Stock Photo Composite

19. CG PRODUCT IMAGES (cont.)

20. CONSIDERATIONS What’s the problem? What’s the budget? Who is the audience? Design it/implementation Did it work? Wash, rinse, repeat!

21. Pre-production  Key message outline  Script writing/conceptualization  Storyboards  Style frames Production  (Live Action) Casting/crew/secure locations  (CG) Create and collect assets, animation Post-production  Editing, sound, motion graphics, titles, sound effects, final output PROCESS

22. Give me useful information for FREE  https://www.youtube.com/watch?v=dOziFzntXq4&index=1&list =PL6IuSFWz4ktvupu_gxw1vn-sjBGOkJFHV https://www.youtube.com/watch?v=dOziFzntXq4&index=1&list =PL6IuSFWz4ktvupu_gxw1vn-sjBGOkJFHV  https://vine.co/Lowes https://vine.co/Lowes Entertain me  https://www.youtube.com/watch?v=aMfSGt6rHos https://www.youtube.com/watch?v=aMfSGt6rHos  https://www.youtube.com/watch?v=h2caT4q4Nbs https://www.youtube.com/watch?v=h2caT4q4Nbs WHAT WORKS BEST

23. @KarcherGroup Matt McComb Dan Kelly dkelly@tkg.com Motion Graphics Specialist Motion Graphics Strategist QUESTIONS mmccomb@tkg.com