2. Essentials of Preparing a Case Preparing for a Case Producing a Good Case Analysis Producing a Good Analysis Paper Producing a Good Firm Synopsis Producing a Good Presentation Essential Case Slides 1/19 Chapter 3 Title Slide © 2015 Jerry Sheppard. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a website for classroom use. as permitted in a license distributed with a certain product or service or otherwise on a website for classroom use. Presentation design by Jerry Sheppard. Case Slides: Strategy Case Analysis / Case Slides: Strategy Case Analysis / Preparing an Effective Case Analysis PART 0 Help with Strategy Essential Case Slides 1/19

3. Essentials of Preparing a Case Preparing for a Case Producing a Good Case Analysis Producing a Good Analysis Paper Producing a Good Firm Synopsis Producing a Good Presentation Essential Case Slides 2/19 Learning Objectives Studying this material should provide you with the strategic management knowledge needed to: Learning Objectives Study the product of the analysis: the report. Discuss, generally, what’s involved with the synopsis. Note the requirements for the analysis paper. Note the analysis presentation requirements. Presentation design by Jerry Sheppard. © 2015 Jerry Sheppard. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a website for classroom use. as permitted in a license distributed with a certain product or service or otherwise on a website for classroom use. 3. 4. 5. 6. Essential Case Slides 2/19

4. Essentials of Preparing a Case Preparing for a Case Producing a Good Case Analysis Producing a Good Analysis Paper Producing a Good Firm Synopsis Producing a Good Presentation Essential Case Slides 3/19 The Strategic Management Process Chapter 2: The External Environment Chapter 3: The Internal Organization Chapter X2: Strategic Performance Chapter X1: Strategy Case Analysis Chapter 4: Bus.-Level Strategy Chapter 5: Competitive Dynamics Chapter 6: Corp.-Level Strategy Chapter 7: Acquisition & Restructuring Chapter 8: International Strategy Chapter 9: Cooperative Strategy Chapter 10: Corporate Governance Ch. 11: Org. Structure & Controls Chapter 12: Strategic Leadership Chapter 13: Strategic Entrepreneurship Strategic Competitive- ness Above Average Returns Vision & Mission Chapter X1: Strategy Case Analysis Presentation design by Jerry Sheppard. © 2015 Jerry Sheppard. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a website for classroom use. as permitted in a license distributed with a certain product or service or otherwise on a website for classroom use. Essential Case Slides 3/19

5. Essentials of Preparing a Case Preparing for a Case Producing a Good Case Analysis Producing a Good Analysis Paper Producing a Good Firm Synopsis Producing a Good Presentation Essential Case Slides 4/19 Essentials in Preparing a Case Careful reading and thinking about case facts,Careful reading and thinking about case facts, Reasoned analyses,Reasoned analyses, Development of alternative solutions to case problems.Development of alternative solutions to case problems. Recommended alternatives should flow logically from core problems identified through study of the case. Essential elements include preparation: Essentials of Preparing a Case

6. Preparing for a Case Producing a Good Case Analysis Producing a Good Analysis Paper Producing a Good Firm Synopsis Producing a Good Presentation Essential Case Slides 5/19 Preparing for a Case  In general, determine who, what, how, where & when (the critical facts in a case).  I.D. situation’s places, persons, activities, & contexts.  Recognize informational certainties & uncertainties. 1. Gaining Familiarity  List all indicators (including stated “problems”) that something is not as expected or as desired.  Ensure symptoms are not assumed to be a problem ( symptoms lead to identifying problems ) : You may want to correct symptoms, not true problems.You may want to correct symptoms, not true problems. True problems are states or situations requiring solution before firms’ or persons’ performance can improve.True problems are states or situations requiring solution before firms’ or persons’ performance can improve. 2. Recognizing Symptoms Preparing for a Case

7. Essentials of Preparing a Case Preparing for a Case Producing a Good Case Analysis Producing a Good Analysis Paper Producing a Good Firm Synopsis Producing a Good Presentation Essential Case Slides 6/19 Preparing for a Case  Identify critical statements by major parties.  List all goals of the major parties that exist or can be reasonably inferred. a.Decide what ideas, models, theories are useful. b.Apply these conceptual tools to the situation. c.As new info. is revealed, go recycle back to ‘a.’ 4. Conducting the Analysis 3. Identifying Goals Preparing for a Case

8. Essentials of Preparing a Case Preparing for a Case Producing a Good Case Analysis Producing a Good Analysis Paper Producing a Good Firm Synopsis Producing a Good Presentation Essential Case Slides 7/19 Preparing for a Case Most items I’m talking about deal with writing- up the analysis for the few cases where you have to hand in a written analysis. A “straw-dog” is something you set-up just so you can knock it down. A “straw-dog” is something you set-up just so you can knock it down. Specify & prioritize criteria used for alternatives.Specify & prioritize criteria used for alternatives. Discover or invent feasible action alternatives.Discover or invent feasible action alternatives. Examine likely consequences of alternatives.Examine likely consequences of alternatives. Recommend a course of action.Recommend a course of action. Design an implementation plan / schedule.Design an implementation plan / schedule. Create a plan to assess implemented actions.Create a plan to assess implemented actions. 6. Doing the Action Planning 5. Making the Diagnosis Identify predicaments (goal inconsistencies).Identify predicaments (goal inconsistencies). Identify problems (goal performance divergence).Identify problems (goal performance divergence). Prioritize problems by timing, importance, etc.Prioritize problems by timing, importance, etc. Preparing for a Case

9. Essentials of Preparing a Case Preparing for a Case Producing a Good Case Analysis Producing a Good Analysis Paper Producing a Good Firm Synopsis Producing a Good Presentation Essential Case Slides 8/19 Producing a Good Case Analysis Updated InformationUpdated Information Current Mission / Goals & ObjectivesCurrent Mission / Goals & Objectives Stakeholders & what they wantStakeholders & what they want If the case info. needs updating, you should update it & bring the audience up to speed.If the case info. needs updating, you should update it & bring the audience up to speed. Provide what you think are the firm’s current Mission & some goals.Provide what you think are the firm’s current Mission & some goals. Provide a list of stakeholders & what you think they each desire from the firm.Provide a list of stakeholders & what you think they each desire from the firm. 1. Mission, Objective, Goals & Stakeholders Producing a Good Case Analysis

10. Essentials of Preparing a Case Preparing for a Case Producing a Good Case Analysis Producing a Good Analysis Paper Producing a Good Firm Synopsis Producing a Good Presentation Essential Case Slides 9/19 Producing a Good Case Analysis Industry Environment:Industry Environment: Porter’s 5 forces. Competitors:Competitors: Detail the top three. Dynamics:Dynamics: Likelihood of attack & response. Likelihood of attack & response. General (Macro) Environment:General (Macro) Environment: Demographics, Economy, etc. Demographics, Economy, etc. 2. External Environment: General, Industry & Competitive Clearly detail the above elements.Clearly detail the above elements. Producing a Good Case Analysis

11. Essentials of Preparing a Case Preparing for a Case Producing a Good Case Analysis Producing a Good Analysis Paper Producing a Good Firm Synopsis Producing a Good Presentation Essential Case Slides 10/19 Producing a Good Case Analysis Capabilities (by Functional Area).Capabilities (by Functional Area). Core Competencies (VRIO).Core Competencies (VRIO). Financial Performance results.Financial Performance results. Details will be needed.Details will be needed. ResourcesResources rather than just listing ‘Physical Plant’ under tangible resources). rather than just listing ‘Physical Plant’ under tangible resources). 3. Internal Analysis: Resources, Capabilities, Core Competencies Resources, Capabilities, Core Competencies (You might say “Their physical plant is the most modern and efficient in the industry. It allows them to…” Producing a Good Case Analysis

12. Essentials of Preparing a Case Preparing for a Case Producing a Good Case Analysis Producing a Good Analysis Paper Producing a Good Firm Synopsis Producing a Good Presentation Essential Case Slides 11/19 Producing a Good Case Analysis Business Level Strategy.Business Level Strategy. Corporate Level Strategy.Corporate Level Strategy. International Strategy.International Strategy. Cooperative Strategy.Cooperative Strategy. State the firm’s Corp. level strategy (Conglomerate, Vert. Integration, Single bus.)State the firm’s Corp. level strategy (Conglomerate, Vert. Integration, Single bus.) State the firm’s International Strategy (Global, Transnational, Multidomestic)State the firm’s International Strategy (Global, Transnational, Multidomestic) Say with whom they have cooperative arrangements & how they benefit the firm.Say with whom they have cooperative arrangements & how they benefit the firm. State the firm’s Generic Bus. level strategy (Cost Leadership, Differentiation, Focus)State the firm’s Generic Bus. level strategy (Cost Leadership, Differentiation, Focus) 4. Strategy Producing a Good Case Analysis

13. Essentials of Preparing a Case Preparing for a Case Producing a Good Case Analysis Producing a Good Analysis Paper Producing a Good Firm Synopsis Producing a Good Presentation Essential Case Slides 12/19 Producing a Good Case Analysis SWOT Synthesis (with SWOT Matrix) StrengthsWeaknesses OpportunitiesThreats What strengths allow the firm to uniquely take advantage of opportunities What weaknesses prevent the firm from taking advantage of opportunities What strengths allow the firm to defend against threats. What weaknesses exacerbate threats to the firm. How does all that you have said so far fit together. 5. SWOT & Synthesis Producing a Good Case Analysis

14. Essentials of Preparing a Case Preparing for a Case Producing a Good Case Analysis Producing a Good Analysis Paper Producing a Good Firm Synopsis Producing a Good Presentation Essential Case Slides 13/19 Producing a Good Case Analysis Criteria for Evaluation of Alternatives.Criteria for Evaluation of Alternatives. Evaluation of Alternatives.Evaluation of Alternatives. Recommendation.Recommendation. Generate possible alternatives.Generate possible alternatives. Recommend a unique alternative.Recommend a unique alternative. Possible Alternatives.Possible Alternatives. Evaluate possible courses of action.Evaluate possible courses of action. Tell what a good recommendation would address given the firm’s mission, SWOT & strategy.Tell what a good recommendation would address given the firm’s mission, SWOT & strategy. 6. Criteria, Evaluations & Recommendations Producing a Good Case Analysis

15. Essentials of Preparing a Case Preparing for a Case Producing a Good Case Analysis Producing a Good Analysis Paper Producing a Good Firm Synopsis Producing a Good Presentation Essential Case Slides 14/19 Producing a Good Case Analysis AlternativesAlternatives CriteriaCriteria Name Your Alternatives & Criteria 6. Criteria, Evaluations & Recommendations Producing a Good Case Analysis

16. Essentials of Preparing a Case Preparing for a Case Producing a Good Case Analysis Producing a Good Analysis Paper Producing a Good Firm Synopsis Producing a Good Presentation Essential Case Slides 15/19 Producing a Good Case Analysis Are new Organizational Structures & Controls needed (If so, What types?).Are new Organizational Structures & Controls needed (If so, What types?). Criteria by which we Evaluate Changes.Criteria by which we Evaluate Changes. Generate a list actions needed for change and explain your logic for them.Generate a list actions needed for change and explain your logic for them. Discuss how we will know whether the change has been effective.Discuss how we will know whether the change has been effective. Plan of Action (What to do 1 st, 2 nd, etc.)?Plan of Action (What to do 1 st, 2 nd, etc.)? Evaluate whether new Organizational Controls are needed & if so what types.Evaluate whether new Organizational Controls are needed & if so what types. 7. Implementation Producing a Good Case Analysis

17. Essentials of Preparing a Case Preparing for a Case Producing a Good Case Analysis Producing a Good Analysis Paper Producing a Good Firm Synopsis Producing a Good Presentation Essential Case Slides 16/19 For a Good Case Analysis Paper Formatting:Formatting:  Double spaced ( I will check ).  Page limit is 20 pages, including cover and citations.  NO Table of Contents and NO Exec. Summary needed.  Minimum 11 point Times New Roman with.3 compression.  Minimum margins of 1 inch or 2.54 centimeters. Tables:Tables:  They save space (avoid cut & paste).  Short term memory rule: 7 ± 2 for lists. Citations:Citations:  Cite in any consistent format; only for quotes & odd facts. Grammar: No incompressible misspelled sentences.Grammar: No incompressible misspelled sentences. For the Individual Paper: For the Group Paper: Both the Individual & Group Paper: We remember the alphabet by putting it into 8 chunks ABCD EFG HIJK LMNOP QRS TUV WX YZ The Web Page has a blank analysis with very useful advice. Fudging (verb): Present so as to conceal the truth or mislead. The course outline says what the individual analysis is & when it is due! Producing a Good Analysis Paper

18. Essentials of Preparing a Case Preparing for a Case Producing a Good Case Analysis Producing a Good Analysis Paper Producing a Good Firm Synopsis Producing a Good Presentation Essential Case Slides 17/19 For a Good Company Synopsis This is a mini-case to familiarize the rest of the class with the firm your group will analyze.This is a mini-case to familiarize the rest of the class with the firm your group will analyze.  It will be posted on-line for everyone in class to read. Groups will write a 5-8 page company synopsis.  Firm history.  Current situation.  Environment.  Main strategic challenges. I will need a Word™ AND a pdf version of your groups’ synopsis e-mailed to me in good form.I will need a Word™ AND a pdf version of your groups’ synopsis e-mailed to me in good form.  Without student ID numbers on the cover. There is a link to previous terms synopses on the Groups page of the Business 478 Webpage.There is a link to previous terms synopses on the Groups page of the Business 478 Webpage. Your synopsis should cover:Your synopsis should cover: Producing a Good Firm Synopsis

19. Essentials of Preparing a Case Preparing for a Case Producing a Good Case Analysis Producing a Good Analysis Paper Producing a Good Firm Synopsis Producing a Good Presentation Essential Case Slides 18/19 For a Good Analysis Presentation Over the Last Three Classes Section of report Grade range is 0.0 –4.3 Mission, Objectives, Goals, Stakeholders Resources, Capabilities / Core Competencies General & Industry Environment Bus., Corp., Interna- tional & Co-op. Strat.s Synthesis Criteria, Evaluation & Recommendation Average Form Content Implementation A presentation should include all parts of the analysis.A presentation should include all parts of the analysis. Presentations should be about 35 minutes, then 10 min.s for ?s.Presentations should be about 35 minutes, then 10 min.s for ?s. It helps if copies of slides are provided before a presentation.It helps if copies of slides are provided before a presentation. All members must present, but the group receives a joint grade.All members must present, but the group receives a joint grade. The Word™ version is due by e-mail 2 days after presenting.The Word™ version is due by e-mail 2 days after presenting. Producing a Good Presentation

20. Essentials of Preparing a Case Preparing for a Case Producing a Good Case Analysis Producing a Good Analysis Paper Producing a Good Firm Synopsis Producing a Good Presentation Essential Case Slides 19/19 The Strategic Management Process Putin on the Ritz (Cracker) A play on the phrase “Putin’ on the Ritz” The Urbandictionary.com notes “'Puttin' on the Ritz’ … means 'dressing up stylishly.’” http://www.urbandictionary.com/define.php?term=ritz See if you can guess it first! THE END The Strategic Management Process Chapter 2: The External Environment Chapter 3: The Internal Organization Chapter X2: Strategic Performance Chapter X1: Strategy Case Analysis Chapter 4: Bus.-Level Strategy Chapter 5: Competitive Dynamics Chapter 6: Corp.-Level Strategy Chapter 7: Acquisition & Restructuring Chapter 8: International Strategy Chapter 9: Cooperative Strategy Chapter 10: Corporate Governance Ch. 11: Org. Structure & Controls Chapter 12: Strategic Leadership Chapter 13: Strategic Entrepreneurship Strategic Competitive- ness Above Average Returns Vision & Mission Chapter X1: Strategy Case Analysis © 2015 Jerry Sheppard. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a website for classroom use. as permitted in a license distributed with a certain product or service or otherwise on a website for classroom use. Presentation design by Jerry Sheppard. Essential Case Slides 19/19