1. Satisfaction with the quality of the sporting experience survey (SQSE 2) Results for: Football June 2010

2. 2 Survey information Background to the SQSE survey: Understanding and measuring the quality of experience is a crucial element of the Sport England Strategy 2008-11 and is central to Sport England’s commitment to develop a world-leading community sport system. Within the ‘sustain’ element of Sport England’s strategy, the key outcome measure is to achieve a quantifiable increase in people’s satisfaction with their experience of sport. The Sustain outcome is concerned with keeping people engaged in sport and has the central notion that people’s continued engagement in sports is driven by the fact that they enjoy taking part and that this enjoyment is in turn impacted significantly by the quality of the sporting experience. The SQSE survey provides a statistically robust measure of satisfaction with the quality of the sporting experience by individual sport, as a basis for tracking the achievement of targets for each sport. This research provides a detailed picture of what is important to people when they participate in sport, and satisfaction with their sporting experience, across 46 sports. This is the second year of the study allowing for each sport to monitor their performance over the last 12 months. The development of this research has been informed by consultation with the national governing bodies of sport (NGBs), a literature review on previous studies in this area, scoping work undertaken by Ipsos MORI, and qualitative research by the Henley Centre. Prior to the survey being conducted, a full pilot and cognitive testing was also undertaken.

3. 3 Survey information The results for Football, for the three engagement levels: general participants, members of affiliated clubs and members of the talent pool. An overall satisfaction score, importance and satisfaction with each of the sporting domains, as well as a more detailed understanding of satisfaction within each domain. The importance results shown in this pack have been held at 2009 levels throughout. An overall satisfaction score for all sports combined (an aggregated score across all 46 sports). Comparative satisfaction scores from the 2009 study. In total 1521 people (age 14 and over) from Football took part in the survey; 650 general participants, 784 affiliated club members and 87 talent pool members. The overall score for Football is weighted to reflect the number of people taking part in each of the engagement levels (general participants, club member, talent pool). This leads to an effective base size of 977 for statistical considerations. (See the information guide for more information on the weighting process). The score for all sports combined (an aggregated satisfaction score across all the 46 sports) is weighted to reflect the numbers of people taking part in each of the 46 sports. All satisfaction and importance scores exclude people who have said ‘Don’t know’ for that specific question. This will lead to a small fluctuation in sample sizes per question (usually less than 10%) This slide pack provides Data considerations Further information on the survey (rationale, methodology, weighting etc) can be found in the attached information guide.

4. 4 Contents page Survey information Key findings Key Driver analysis Detailed findings Additional data Football specific questions 2 5 14 19 72 82

5. 5 Key findings for Football

6. 6 2010 satisfaction scores 2010 scores: overall satisfaction scores across all sports 2009 Baseline and 2010 scores: OverallGeneral participantsAffiliated club membersTalent pool 201020092010200920102009 20102009 Football All sports 72.6 76.5 72.7 76.2 71.5 78.0 83.2 79.7 78.2 80 78.3 79.8 77.2 81.2 84.8 82.2 Below is an overview of the results for Football. This shows 2010 scores for each engagement level for your sport as well as across all sports. Included in each case is a comparison with 2009 scores. (For more information on how the scores were calculated, please see the accompanying information guide). 2010 scores: overall satisfaction scores across all sports Average satisfaction score for all sports (76.5%) 66.1 82.5 JudoTaekwondoAnglingShootingOrienteeringBowlsGolfBoxingClimbing/MountaineeringEquestrianDance ExerciseWeightliftingSailingRugby UnionRugby LeagueCyclingSnowsportsAthleticsBocciaSquashCanoeing/KayakingTriathlonGoalballArcheryRowingLacrosseTennisModern PentathlonTable TennisSwimmingWrestlingBadmintonFencingWater SkiingCricketWheelchair BasketballFootballBasketballVolleyballRoundersBaseball/SoftballHandballWheelchair RugbyGymnastics/TrampoliningNetballHockey

7. 7 2010 and 2009 baseline satisfaction scores 2010 scores: overall satisfaction scores across all sports (with 2009 comparison scores) Average satisfaction score All sports 2010 (76.5%) Gymnastics/Trampolining JudoTaekwondoAnglingShootingOrienteeringBowlsGolfBoxingClimbing/MountaineeringEquestrianDance ExerciseWeightliftingSailingRugby UnionRugby LeagueCyclingSnowsportsAthleticsBocciaSquashCanoeing/KayakingTriathlonGoalballArcheryRowingLacrosseTennisModern PentathlonTable TennisSwimmingWrestlingBadmintonFencingWater SkiingCricketWheelchair BasketballFootballBasketballVolleyballRoundersBaseball/SoftballHandballWheelchair RugbyNetballHockey

8. 8 Overview of domains for Football All respondentsGeneral participantAffiliated club members Talent Pool Sat ‘10Sat’09ImpSat ‘10Sat’09ImpSat ‘10Sat’09ImpSat ‘10Sat’09Imp Performance 7.07.78.07.07.67.97.27.78.48.18.49.3 Exertion & fitness 7.78.28.67.78.28.57.78.28.78.68.99.6 Release & diversion 8.08.5 7.98.48.58.18.68.88.59.09.3 Social aspects 7.78.2 7.78.28.17.88.38.58.8 9.2 People & staff 7.37.88.37.37.88.27.47.88.7 8.69.2 Ease of participating 7.27.98.27.27.98.27.17.88.37.88.38.8 Facilities & playing environment 6.67.37.96.77.37.86.27.08.18.38.48.7 Coaching 6.77.28.16.67.28.06.87.28.58.38.59.5 Officials 6.67.18.76.77.28.56.36.89.27.9 9.5 Value for money 6.77.38.16.77.48.16.67.28.37.67.79.0 Scores shown are satisfaction and importance out of 10 for the domains at an overall level

9. 9 Overview of domains for all sports All respondentsGeneral participantAffiliated club members Talent Pool Sat ‘10Sat’09ImpSat ‘10Sat’09ImpSat ‘10Sat’09ImpSat ‘10Sat’09Imp Performance 7.37.77.87.37.67.77.67.98.37.57.89.2 Exertion & fitness 8.08.28.58.08.28.67.98.28.58.48.89.3 Release & diversion 8.28.5 8.28.4 8.7 8.68.89.2 Social aspects 7.98.27.97.88.17.88.48.68.48.68.88.7 People & staff 7.78.08.37.67.98.28.08.38.88.28.49.0 Ease of participating 7.57.98.47.57.98.47.78.18.57.27.58.8 Facilities & playing environment 7.17.68.17.17.68.17.17.58.17.57.78.4 Coaching 7.17.48.07.07.37.87.47.68.58.28.49.5 Officials 7.37.68.37.37.68.17.37.69.07.98.29.4 Value for money 7.27.68.27.27.58.27.47.88.46.87.28.9 Scores shown are satisfaction and importance out of 10 for the domains at an overall level

10. 10 Coaching People and staff involved in organising sport Social aspects Exertion and fitness Opportunities to improve overall performance Release and diversion from everyday life Officials Ease of participating in sport Facilities and playing environment Importance and satisfaction within domains for Football - all respondents Value for money Excluding don’t know responses Average importance and satisfaction scores out of 10 for each domain ImportanceSatisfaction

11. 11 Coaching People and staff involved in organising sport Social aspects Exertion and fitness Opportunities to improve overall performance Release and diversion from everyday life Officials Ease of participating in sport Facilities and playing environment Importance and satisfaction within domains for Football - general participant Value for money Excluding don’t know responses Average importance and satisfaction scores out of 10 for each domain ImportanceSatisfaction

12. 12 Coaching People and staff involved in organising sport Social aspects Exertion and fitness Opportunities to improve overall performance Release and diversion from everyday life Officials Ease of participating in sport Facilities and playing environment Importance and satisfaction within domains for Football - club member Value for money Excluding don’t know responses Average importance and satisfaction scores out of 10 for each domain ImportanceSatisfaction

13. 13 Coaching People and staff involved in organising sport Social aspects Exertion and fitness Opportunities to improve overall performance Release and diversion from everyday life Officials Ease of participating in sport Facilities and playing environment Importance and satisfaction within domains for Football - talent pool Value for money Excluding don’t know responses Average importance and satisfaction scores out of 10 for each domain ImportanceSatisfaction

14. 14 Identification of the factors that are most likely to drive satisfaction in Football based on statistical modelling of ‘derived importance’

15. 15 Derived importance The next slide places the domains in order of importance for Football. The key drivers for each of the top 6 domains* are shown within the relevant section of the report. This is based on statistical modelling of all the responses to the survey and may differ from results presented in previous slides which focus on the importance as stated by respondents (stated importance). By taking into account the relationship between all the aspects of satisfaction, this analysis of ‘derived importance’ provides a more detailed and comprehensive analysis of the factors which will drive satisfaction. See the information guide for more detail on how and why this analysis is done. *The key drivers are shown for domains that have a high or medium impact on overall satisfaction.

16. 16 Top domains to focus on (based on statistical analysis) Release and diversion Exertion and fitness Social aspects Officials Facilities and playing environment Value for money Performance Coaching People and staff Ease of participating Domains which have the most impact on overall satisfaction with Football Domains which have the least impact on overall satisfaction with Football KEY Medium impact areas High impact areas Low impact areas

17. 17 Strategic priority analysis – stated and derived importance The next chart maps the scores for each domain for stated and derived importance mapped against each other. This highlights which domains should be a strategic priority – with each of the domains falling into one of four quadrants: Drivers: There will likely be overlap between stated and derived importance factors – these are the ones which should be prioritised. Hidden opportunities: Those that are high on derived but low on stated importance are the hidden opportunities which could potentially have a large effect of overall satisfaction. Minimum requirements: Those that are high on stated importance and low on derived importance are the real hygiene factors Marginals: Those with low importance on both measures (stated and derived importance) can be seen as least important for driving action.

18. 18 Strategic priority analysis LO HI Stated importance (Low to high) DRIVERS MINIMUM REQUIREMENTS HIDDEN OPPORTUNITIES MARGINALS Derived importance – low to high

19. 19 Detailed findings for each domain

20. 20 Domain: Opportunities to improve overall performance

21. 21 Importance and satisfaction of domains: Opportunities to improve overall performance Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Average importance and satisfaction scores out of 10 for each statement ImportanceSatisfaction

22. 22 That I performed at a standard that I expected of myself Key: % of respondents on a scale of 1-10 rating: Base Satisfaction with opportunities to improve overall performance Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All That the culture within my sport encourages sporting excellence** The opportunities I had to take part in competitions in my local area The feeling that I was participating at the right standard for me* Partic- ipant Club member Talent Pool AllPartic- ipant Club member Talent Pool All 1512645780871492632776841418641777n/a 86 Not applicable

23. 23 Key: % of respondents on a scale of 1-10 rating: Satisfaction with opportunities to improve overall performance Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience 150664177887 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 150563878087 Partic- ipant Club member Talent Pool All 150364077786 Partic- ipant Club member Talent Pool All 150864377887 The opportunities I had to learn, practice and develop skills in my sport The recognition I received from others when I performed well in my sport The opportunities I had to progress and improve in my sport The opportunities I had to compete at a level that suited my abilities Not applicable Base

24. 24 Key: % of respondents on a scale of 1-10 rating: Base Satisfaction with opportunities to improve overall performance Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience Top 8-10Middle 5-7Bottom 1-4 The level of access I had to appropriate sports science support to improve/maintain my performance (e.g. sports psychology, sports physiology, sports biomechanics and/or nutrition)** The level of access I had to appropriate sports medicine support to prevent, treat, and recover from injuries** The opportunities the sport gave me to improve my physical condition so that I could perform better in my sport** The opportunities I had to improve my mental/psychological approach so that I could perform better in my sport** Partic- ipant Club member Talent Pool All n/a 87 Partic- ipant Club member Talent Pool All n/a 83 Partic- ipant Club member Talent Pool AllPartic- ipant Club member Talent Pool All n/a 80n/a 85 Not applicable

25. 25 Taking everything about opportunities to improve your performance into account, how satisfied would you say you are with this aspect of your sport? Key: % of respondents on a scale of 1-10 rating: Base Satisfaction with opportunities to improve overall performance Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience 147861877486 Top 8-10Middle 5-7Bottom 1-4 Not applicable A clear understanding of progression levels within the talent pathway for my sport ** Partic- ipant Club member Talent Pool All n/a 84 A clear understanding of performance standards within the talent pathway for my sport ** Partic- ipant Club member Talent Pool All n/a 84

26. 26 Domain: Exertion and Fitness

27. 27 Top areas to focus on: Exertion and fitness The opportunities to get the levels of physical exertion from my sport that were right for me KEY Medium impact areas High impact areas Low impact areas The sport's contribution to my overall health The opportunities to improve my fitness levels by participating in my sport Attributes which have the most impact on overall satisfaction with the domain Football Attributes which have the least impact on overall satisfaction with the domain Football

28. 28 Importance and satisfaction of domains: Exertion and fitness Average importance and satisfaction scores out of 10 for each statement ImportanceSatisfaction Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question

29. 29 Taking everything about exertion and fitness in your sport into account, how satisfied would you say you are with this aspect of your sport? Key: % of respondents on a scale of 1-10 rating: Base Satisfaction with exertion and fitness Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience 150664377786 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 151364478287 Partic- ipant Club member Talent Pool All 151464578287 Partic- ipant Club member Talent Pool All 149463377487 The opportunities to get the levels of physical exertion from the sport that was right for me The opportunities to improve my fitness levels participating in my sport The sport’s contribution to my overall health Not applicable

30. 30 Domain: Release and Diversion

31. 31 Top areas to focus on: Release and diversion KEY Medium impact areas High impact areas Low impact areas The opportunities the sport gave me to relieve stress, unwind and get away from my everyday routine Feeling better about myself having taken part in my sport The buzz/sense of exhilaration I got from doing my sport The opportunities I had to challenge myself through my sport Attributes which have the most impact on overall satisfaction with the domain Football Attributes which have the least impact on overall satisfaction with the domain Football

32. 32 Importance and satisfaction of domains: Release and diversion from everyday life Average importance and satisfaction scores out of 10 for each statement ImportanceSatisfaction Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question

33. 33 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience 151464678187 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 151464578287 Partic- ipant Club member Talent Pool All 151464578287 Partic- ipant Club member Talent Pool All 150964078287 Satisfaction with release and diversion from everyday life The opportunities the sport gave me to relieve stress, unwind and get away from my everyday routine Feeling better about myself having taken part in my sport The buzz/sense of exhilaration I got from doing my sport The opportunities I had to challenge myself through my sport Not applicable

34. 34 Taking everything about release and diversion from everyday life into account, how satisfied would you say you are with this aspect of your sport? Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience 149963977486 Top 8-10Middle 5-7Bottom 1-4 Satisfaction with release and diversion from everyday life Not applicable

35. 35 Domain: Social Aspects

36. 36 Top areas to focus on: Social aspects KEY Medium impact areas High impact areas Low impact areas The opportunities for me to socialise through my sport That I could participate in my sport in an environment that was not threatening or intimidating That I could participate in my sport with people who respect the rules and spirit of the sport The opportunities the sport gave me to feel part of a wider group or team That I could participate in my sport without feeling embarrassed or awkward That I could participate in my sport in a way that respects my cultural and/or religious beliefs Attributes which have the most impact on overall satisfaction with the domain Football Attributes which have the least impact on overall satisfaction with the domain Football

37. 37 Importance and satisfaction of domains: Social Aspects Average importance and satisfaction scores out of 10 for each statement ImportanceSatisfaction Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question

38. 38 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience 150864078187 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 150764277986 Partic- ipant Club member Talent Pool All 151364478287 Partic- ipant Club member Talent Pool All 148663377281 Satisfaction with social aspects The opportunities for me to socialise through my sport The opportunities the sport gave me to feel part of a wider group or team That I could participate in my sport without feeling embarrassed or awkward That I could participate in my sport in a way that respects my cultural and/or religious beliefs Not applicable

39. 39 Taking everything about social aspects into account, how satisfied would you say you are with this aspect of your sport? Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience 151264278387 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 151364478287 Partic- ipant Club member Talent Pool All 150263677987 Satisfaction with social aspects That I could participate in my sport with people who respect the rules and spirit of the sport That I could participate in my sport in an environment that was not threatening or intimidating Not applicable

40. 40 Domain: People and staff involved in organising your sport

41. 41 Importance and satisfaction of domains: People and staff involved in organising your sport Average importance and satisfaction scores out of 10 for each statement ImportanceSatisfaction Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question

42. 42 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience 149663577487 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 149463677187 Partic- ipant Club member Talent Pool All 148863777279 Partic- ipant Club member Talent Pool All 148263676680 How welcoming the people were at the places in which I took part in my sport How welcome I was made to feel by the people who organise or run my sport The competence and commitment of the volunteers I came into contact with in my sport Satisfaction with people and staff involved in organising your sport The competence of the paid professional staff I came into contact with in my sport Not applicable

43. 43 Taking everything about people and staff involved in organising your sport into account, how satisfied would you say you are with this aspect of your sport? Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience 146361776383 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 145559977185 Satisfaction with people and staff involved in organising your sport The attitude towards families and young people in my sport Not applicable

44. 44 Domain: Ease of participating in your sport

45. 45 Top areas to focus on: Ease of participating Being able to participate/compete in my sport at a time that was convenient to me KEY Medium impact areas High impact areas Low impact areas The commitment and punctuality of other people within my sport Being able to take part in my sport without being interrupted or disturbed by other sports participants The time it took me to get to the places where I participated/compete in my sport The ease with which I could balance my sporting, work, family or education commitments Being able to take part in my sport without being interrupted or disturbed by members of the public The ease of making a booking when I participated in my sport e.g. booking a facility or sporting venue Being able to take part in my sport at places that were not overcrowded Being able to train in my sport at a time that was convenient to me The time it took me to get to the places where I train or receive coaching in my sport Attributes which have the most impact on overall satisfaction with the domain Football Attributes which have the least impact on overall satisfaction with the domain Football

46. 46 Importance and satisfaction of domains: Ease of participating in your sport Average importance and satisfaction scores out of 10 for each statement ImportanceSatisfaction Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question

47. 47 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience 150764178086 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 146462676474 Partic- ipant Club member Talent Pool All 151264378287 Satisfaction with ease of participating in your sport The ease with which I could balance my sporting, work, family or education commitments The ease of making a booking when I participated in my sport (e.g. booking a facility or sporting venue) Being able to compete/participate in my sport at a time that was convenient to me Not applicable The time it took me to get to the places where I participated/compete in my sport Partic- ipant Club member Talent Pool All 150964178187

48. 48 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience 150263678185 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 150764078186 Partic- ipant Club member Talent Pool All 150664177986 Satisfaction with ease of participating in your sport Being able to take part in my sport without being interrupted or disturbed by other sports participants Being able to take part in my sport without being interrupted or disturbed by members of the public Being able to take part in my sport at places that were not overcrowded The commitment and punctuality of other people within my sport* Partic- ipant Club member Talent Pool All 1425642783n/a Not applicable

49. 49 Key: % of respondents on a scale of 1-10 rating: Base Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience Top 8-10Middle 5-7Bottom 1-4 Satisfaction with ease of participating in your sport Taking everything about the ease of participating in your sport into account, how satisfied would you say you are with this aspect of your sport? Being able to train in my sport at a time that was convenient to me** Partic- ipant Club member Talent Pool All n/a 87 Partic- ipant Club member Talent Pool All 150363678087 Not applicable Partic- ipant Club member Talent Pool All n/a 86 The time it took me to get to the places where I train or receive coaching in my sport**

50. 50 Domain: Facilities and playing environment

51. 51 Top areas to focus on: Facilities and environment The quality of the surfaces where I took part in my sport The quality of the natural environment or surroundings where I took part in my sport The quality of the equipment available to me at the place where I usually took part in my sport The quality of the non sport facilities where I took part in my sport e.g. changing, catering, parking The cleanliness of the facilities where I took part in my sport The design and look of the buildings where I took part in my sport The heating and ventilation where I took part in my sport How well the places where I participated cater for people with a disability The safety of the places where I took part in my sport The quality of the lighting where I took part in my sport The availability of high quality child care facilities and services where I took part in my sport The facilities where I train are at an appropriate standard for my performance level KEY Medium impact areas High impact areas Low impact areas Attributes which have the most impact on overall satisfaction with the domain Football Attributes which have the least impact on overall satisfaction with the domain Football

52. 52 Importance and satisfaction of domains: Facilities and playing environment Average importance and satisfaction scores out of 10 for each statement ImportanceSatisfaction Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question

53. 53 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience 149063976883 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 151464578287 Satisfaction with facilities and playing environment The design and look of the buildings where I took part in my sport The quality of the surfaces where I took part in my sport Not applicable Partic- ipant Club member Talent Pool All 147964076178 Partic- ipant Club member Talent Pool All 150164277386 The quality of the lighting where I took part in my sport The heating and ventilation where I took part in my sport

54. 54 Key: % of respondents on a scale of 1-10 rating: Base Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 149863977386 Partic- ipant Club member Talent Pool All 150363977985 Satisfaction with facilities and playing environment The quality of the natural environment or surroundings where I took part in my sport The quality of the equipment available to me at the place where I usually took part in my sport Not applicable Partic- ipant Club member Talent Pool All 151164577987 Partic- ipant Club member Talent Pool All 150664277985 The quality of the non sport facilities where I took part in my sport (e.g. changing, catering, parking) The cleanliness of the facilities where I took part in my sport

55. 55 Key: % of respondents on a scale of 1-10 rating: Base Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 134757469776 Partic- ipant Club member Talent Pool All 150063977487 Satisfaction with facilities and playing environment The availability of high quality child care facilities and services where I took part in my sport The safety of the places where I took part in my sport Not applicable Partic- ipant Club member Talent Pool All 122351564761 The facilities where I train are at an appropriate standard for my performance level** How well the places where I participated cater for people with a disability Partic- ipant Club member Talent Pool All n/a 86

56. 56 Taking everything about facilities and playing environment into account, how satisfied would you say you are with this aspect of your sport? Key: % of respondents on a scale of 1-10 rating: Base Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 150363378387 Satisfaction with facilities and playing environment Not applicable

57. 57 Domain: Coaching

58. 58 Importance and satisfaction of domains: Coaching Average importance and satisfaction scores out of 10 for each statement ImportanceSatisfaction Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question

59. 59 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience 149964077485 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 150464277587 Partic- ipant Club member Talent Pool All 150264277585 Partic- ipant Club member Talent Pool All 150264177784 Satisfaction with coaching The opportunities to receive coaching from an instructor or coach The coaching I received suited my ability The technical competence of the coach/coaches The coaches’ ability to understand and respond to my particular needs Not applicable

60. 60 Key: % of respondents on a scale of 1-10 rating: Base Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience Top 8-10Middle 5-7Bottom 1-4 Satisfaction with coaching Improvements I have made in my performance in the sport from having received coaching An increased enjoyment in participating in my sport from having received coaching* The feedback I received from my coach/coaches was motivating and encouraging The level of influence I have over the structure and content of my training** Partic- ipant Club member Talent Pool All 150264077587 Partic- ipant Club member Talent Pool All 150564277687 Partic- ipant Club member Talent Pool All 1419643776n/a Partic- ipant Club member Talent Pool All n/a 84 Not applicable

61. 61 Key: % of respondents on a scale of 1-10 rating: Base Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience Top 8-10Middle 5-7Bottom 1-4 Satisfaction with coaching The working relationship I have with my coach/coaches** My coach/coaches showed me respect and treated me fairly** Partic- ipant Club member Talent Pool All n/a 85 Partic- ipant Club member Talent Pool All n/a 87 Not applicable Access to a well balanced programme of coaching and technical development, fitness and conditioning; competition opportunities; sports science and lifestyle support ** That I have a personalised programme with clear goals, targets and priorities ** Partic- ipant Club member Talent Pool All n/a 84 Partic- ipant Club member Talent Pool All n/a 84

62. 62 Key: % of respondents on a scale of 1-10 rating: Base Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience Top 8-10Middle 5-7Bottom 1-4 Satisfaction with coaching Taking everything about coaching into account, how satisfied would you say you are with this aspect of your sport? Partic- ipant Club member Talent Pool All 112537366587 Not applicable

63. 63 Domain: Officials

64. 64 Top areas to focus on: Officials The knowledge and application of the rules demonstrated by qualified officials The level of respect the officials received from participants when I competed in my sport The availability of qualified officials when I competed in my sport KEY Medium impact areas High impact areas Low impact areas Attributes which have the most impact on overall satisfaction with the domain Football Attributes which have the least impact on overall satisfaction with the domain Football

65. 65 Importance and satisfaction of domains: Officials Average importance and satisfaction scores out of 10 for each statement ImportanceSatisfaction Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question

66. 66 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience 149863677884 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 150363877986 Partic- ipant Club member Talent Pool All 150764078087 Partic- ipant Club member Talent Pool All 136650577487 Satisfaction with officials Taking everything about officials in your sport into account, how satisfied would you say you are with this aspect of your sport? The availability of qualified officials when I competed in my sport The knowledge and application of the rules demonstrated by qualified officials The level of respect the officials received from participants when I competed in my sport Not applicable

67. 67 Domain: Value for money

68. 68 Importance and satisfaction of domains: Value for money Average importance and satisfaction scores out of 10 for each statement ImportanceSatisfaction Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question

69. 69 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience 148063976774 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 149264077280 Partic- ipant Club member Talent Pool All 150264277585 Partic- ipant Club member Talent Pool All 148063875983 Satisfaction with value for money The value for money of the non sport facilities where I took part in my sport (e.g. changing, catering, parking) The value from money I got from the cost of my club membership The value for money from the clothing and equipment I purchased to take part in the sport The value for money I got from the equipment I hired to take part in my sport Not applicable

70. 70 Key: % of respondents on a scale of 1-10 rating: Base Partic- ipant Club member Talent Pool All Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience 150264377485 Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All n/a 66 Partic- ipant Club member All n/a 82 Satisfaction with value for money The value for money of the coaching I received The funding opportunities available to me or my club from sponsors** The financial cost to me and/or my family to support my involvement in my sport** Not applicable Talent Pool Partic- ipant Club member Talent Pool All 1400636764n/a The value for money of booking/venue/facility fees where I took part in my sport*

71. 71 Key: % of respondents on a scale of 1-10 rating: Base Bases exclude 'don’t know' responses. * = participant/club member only question; ** talent pool only question Q. Again looking back over the last 12 months, and in particular the period when you participated in Football, please can you rate your satisfaction with your sporting experience Top 8-10Middle 5-7Bottom 1-4 Partic- ipant Club member Talent Pool All 146061676183 Satisfaction with value for money Taking everything about value for money into account, how satisfied would you say you are with this aspect of your sport? Not applicable

72. 72 Additional data

73. 73 Previous participation % Increased % Same % Decreased Q. Over the last 12 months would you say that your participation in Football has increased or decreased? Bases exclude 'don’t know' 35 2009 37 25 16 36 34 20 30 26 41 63 % Increased % Same % Decreased

74. 74 Future participation Q. Looking over the next 12 months do you expect to play more or less Football than you did in the last 12 months? % More % Same % Less Bases exclude 'don’t know' 2009 % More % Same % Less 17 14 53 55 46 35 31 28 39 51

75. 75 Once a month Once a week (4 days)Twice a week (8 days) 3 times a week (12 days) 6 times a week (24 days) Every day (28 days) Q. Thinking particularly about a typical month in the Football season, on how many days in a four week (28 day) period do you participate in, or train for your sport? Frequency of participation 5 times a week (20 days)4 times a week (16 days) 2-3 days a month (2-3 days) Number of participants at each level: All respondents (1521), General participants (650), Affiliated club members (784), Talent pool members (87) Less than once a month

76. 76 25 - 34 Age 14 - 1516 - 2435 - 4445 - 5455 - 6465+ Number of participants at each level: All respondents (1520), General participants (650), Affiliated club members (783), Talent pool members (87)

77. 77 Gender All Participant Club member Talent Pool Male Female Number of participants at each level: All respondents (1521), General participants (650), Affiliated club members (784), Talent pool members (87)

78. 78 Ethnicity WhiteMixedAsianBlackChinese Number of participants at each level: All respondents (1493), General participants (638), Affiliated club members (770), Talent pool members (85)

79. 79 Region Number of participants at each level: All respondents (1521), General participants (650), Affiliated club members (784), Talent pool members (87) Yorkshire and Humber South WestSouth East North East/Merseyside East East Midlands Q. Which area do you live in? London North East West Midlands None of these

80. 80 Affiliated club member % Yes % No % Don’t know All Participant Club member Talent Pool Q. Are you a member of a Football Association affiliated Football club? Number of participants at each level: All respondents (1521), General participants (650), Affiliated club members (784), Talent pool members (87)

81. 81 Individual affiliation % Yes % No % Don’t know All Q. Are you an affiliated member of your sport’s National Governing Body, Football Association? Number of participants at each level: All respondents (1521), General participants (650), Affiliated club members (784) Talent pool members (87) Participant Club member Talent Pool

82. 82 Football specific questions

83. 83 FA ’ s Respect Programme All Club member Participant Talent pool Improved (8-10)Neutral (5-7)Not improved (1-4) Q To what extent do you think that the FA's Respect Programme has improved behaviour a) on the pitch and b) off the pitch? Please rate a) and b) on a scale of 1 to 10 where 1 means it hasn't improved at all and 10 means it has improved behaviour a great deal Number of participants at each level (on the pitch): Football overall (1401), General participants (560), affiliated club members (761), talent pool members (80) Number of participants at each level (off the pitch): Football overall (1372), General participants (543), affiliated club members (749), talent pool members (80) On the pitch Off the pitch

84. 84 Behaviour of the players All Club member Participant Talent pool Q Thinking about the football in which you are involved, to what extent do you believe there needs to be an improvement in the behaviour of players? Please rate on a scale of 1 to 10 where 1 means you believe players' behaviour does not need to improve at all and 10 means you believe it needs to improve a great deal (Include DK) Number of participants at each level: Football overall (1482), General participants (617), affiliated club members (778), talent pool members (87) Does not need to improve (1-4) Neutral (5-7)Needs to improve (8-10)

85. 85 Behaviour of the spectators All Club member Participant Talent pool Does not need to improve (1-4) Neutral (5-7)Needs to improve (8-10) Q Again, thinking about the football in which you are involved, to what extent do you believe there needs to be an improvement in the behaviour of spectators? Please rate on a scale of 1 to 10 where 1 means you believe spectators' behaviour does not need to improve at all and 10 means you believe it needs to improve a great deal (Include DK) Number of participants at each level: Football overall (1425), General participants (573), affiliated club members (767), talent pool members (85)

86. 86 Football - Disciplines Q Thinking about your sport, please state which disciplines you participate in: Main % Number of participants at each level: football overall (1521), General participants (650), affiliated club members (784), talent pool members (87) Football (outdoors) – 11-a-side43 Football (outdoors) – small sided (e.g. 5-a-side) 26 Football (indoors) – small sided (e.g. 5-a-side) 24 Football (indoors) - other3 Other4

87. 87 For further information contact: Your NGB Relationship Manager at Sport England. Or nick.rowe@sportengland.org or guy.hannan@sportengland.orgick.rowe@sportengland.orgguy.hannan@sportengland.org in the Research Team Or simon.sketchley@ipsos.comsimon.sketchley@ipsos.com, kate.bewick@ipsos.com orkate.bewick@ipsos.com laura.mcgowan@ipsos.comlaura.mcgowan@ipsos.com at Ipsos MORI