2. Topic: Prosperity, Depression and the New Deal (1919-1941) The Post-World War I period was characterized by economic, social and political turmoil. Post- war prosperity brought about changes to American popular culture. However, economic disruptions growing out the war years led to worldwide depression. The United States attempted to deal with the Great Depression through economic programs created by the federal government.

3. Content Statement: An improved standard of living for many, combined with technological innovations in communication, transportation and industry, resulted in social and cultural changes and tensions.

4. Expectations for Learning: Describe how an improved standard of living for many, combined with technological innovations in communication, transportation and industry, resulted in social and cultural changes and tensions.

5. Popular Entertainment - Radio KDKA in Pittsburgh was the first station NBC and CBS radio began in 20’s Over 10 million people had radios by 1930 On the radio – Presidential results – Baseball – Classical music – Soap operas

6. Popular Entertainment - Movies Silent movies were first in 1894 Actors/Actresses – Douglas Fairbans, Sr. – Mary Pickford – Charlie Chaplin Theaters sprung up “Talkies” - Talking movies were being shown by the end of the 1920’s

7. Items of Interest Charles Lindbergh flew The Spirit of St. Louis across the Atlantic Babe Ruth hit 60 home runs in 1 season

8. Improved Standard of Living Following WWI, the U.S. experienced a period of successful advances in industry and an economic boom that improved the standards of living for many Americans Technological innovations in communication included commercial radio broadcasts, talking motion pictures, and wider circulation of newspapers and magazines

9. The Economy of the 1920’s Many prospered during 1920’s Auto factories employed many Birth of assembly line (Henry Ford) Many items available to buy Ideas formed – Marketing – Advertising – Selling goods on credit or installment plans

10. New Innovations Lead to Improved Standard of Living Advances in transportation – Model A – Airplane Mass production techniques made factory production more efficient These developments also contributed to an improved standard of living

11. Changes Because of the Automobile Increased automobile ownership contributed to – The growth of suburbs – The creation of new businesses  Motels, gas stations, and repair shops – The expansion of other businesses  rubber, plate glass, petroleum, steel – New roads being constructed to accommodate increased traffic

12. Some Changes Created Tensions Use of the automobile also challenged traditional family values – Young people used cars to exercise freedom from parental rules Increased numbers of commuters lead to traffic congestion

13. Mass Advertising Radio became the first mass broadcasting medium The mass production and the lowering of prices on consumer goods meant that more items were available to more people than ever before The construction of the transcontinental railroads provided a national market for a company’s goods

14. Mass Advertising Advertising a product changed from simply announcing the existence of a product in a dull, dry fashion to persuading the public they needed and deserved to own the product By developing repeat customers, advertising also helped build brand loyalty for the company Brand loyalty helps sell other existing and new products to these same customers

15. Mass Advertising Video