2. 2016: madvertise keeps growing The Italian network Designated team based in Milan since 2012 500 Million Page Impressions per month. Over 30 Premium Publishers The global network Founded in 2008 in Berlin International development since 2010 Over 4,000 local and international publishers In 2014 madvertise joins Mobile Network Group (MNG), an international French mobile advertising network listed on the NYSE Alternext in Paris

3. Why choosing madvertise Advertising network 500 millions of page Impressions in Italy. Over 30 Premium Publishers. Know How Three years experience in mobile advertising makes madvertise your expert point of reference. Technology A unique platform that aggregates the most advanced adServing solutions. Service Designated Account Manager. 360 degree support, reporting and consulting.

4. WE LIVE MOBILE

5. PREMIUM ADV

6. Our Network PREMIUM APP PREMIUM M-SITE

7. Display Adv Ability to program Display campaigns planned RoN or by channel on our exclusive apps, with different formats: Smartphone: MMA 320x50, IAB Medium Rectangle 300x250. Tablet: Superbanner (728x90), IAB Medium Rectange (300x250). LBA Campaigns based on geo-localization in movement.

8. Rich Media HTLM5 Tablet Interstitial Static Interstitial

9. Rich Media Static InterstitialInteractive HTLM5

10. Rich Media Video InterstitialVideo/Animated Interstitial Animated Interstitial Zip Banner

11. Preroll: the excitement of video motion Pre Roll - Video Video campaign Pre-Roll in a privileged position displayed before an editorial content. Italian inventory based on international high quality newspapers and channels. 25 MIO impressions/month. High visual impact and engagement with the Full- Screen visualisation. Possibility of planning RoN or by channel.

12. Native Advertising DAY 1 Relay on top position DAYS 2 TO 4 First position in the selected topic(s) list views +DAYS 5 TO 10 Third position in the selected topic(s) list views ARTICLE PAGE The header of the article can be an image, a slideshow, or a video ADVERTISER’S LANDING PAGE

13. Our targeting options Location Device Socio-demo Wifi / 3G / 4G 3G Carrier Channels OS App/msite* Weather forecast * Whitelist / Blacklist TV shows and commercials

14. PERFORMANCE

15. mBrains is the branch originating from experience gained by madvertise, completely dedicated to mobile performance. *Master tracking tools TRAFFIC SOURCHES AND VOLUMES OPTIMIZATION BASED ON KPIs TRACKING* DESIGNATED TEAM

16. Performance Solutions Our solutions allow you to promote your performance campaign, whatever your KPI may be. mBrains allows to efficiently built any kind of performance solution, providing the opportunity to invest in only real risults without wasting resources and optimizing the budget. With our expertise and with the access to the best mobile network you will reach exactly the right target. 1 2 3 4 5 6 Non incentivized CPI CPL / CPS CPI Social* Personalized CPC Couponing Click-to-Call

17. CPL Delivery of any kind of formats (standard, native, video). Programmatic and white list campaigns planning. High-quality dowloading, 100% non-incentivized. Predictable and constantly monitored results. iOS, Android & Windows Phone traffic. 24 hour campaign setup. Performance campaigns set to generate leads with mobile-friendly forms. These kind of campaigns guarantee the custumer the opportunity to invest in only real results without wasting resources and optimizing the budget. Lead qualificata Display CPI Native

18. AreaOne technology is a FPM focused on managing and optimizing social performance campaigns on Facebook, Instagram and Twitter. Optimization on the basis of the budget and KPI Advanced event tracking Detailed reports Possibility of creating tailored campaigns where personalized CpC is the click/action that the user makes directly on the landing page and not on the banner. Qualified Lead Display Native CPI SocialPersonalized CPC

19. PROGRAMMATIC

20. Mobile Programmatic Advertising madvertise’s offer guides media agencies and direct clients towards their budget optimization thanks to the programmatic solution. A single partner that aggregates the offer and facilitates the matching between demand and supply in an automated environment. Tailored campaigns proposal: RON, per channel. Total transparency and brand safety. DIRECT DEALS PRIVATE AUCTION OPEN AUCTION

21. We’ve been working with…

23. (+39) 02 87 38 62 42 MADVERTISE MOBILE ADVERTISING Via Savona 97 S3.3 20144 Milano www.madvertise.it Tommaso Rossi tommaso.rossi@madvertise.com Mobile: +39 348 8588903 Skype: tommaso_rossi Country Manager Italia Contacts