1. The World of Advertising

2. What do you think? What is advertising? What is advertising? Why do we advertise? Why do we advertise? Is advertising really necessary? Is advertising really necessary? Does advertising influence us? Does advertising influence us? Is advertising corrupting our society? Is advertising corrupting our society?

3. http://www.youtube.com/watch?v=82n1PX1hVEY http://www.youtube.com/watch?v=82n1PX1hVEY http://www.youtube.com/watch?v=ia7-24RvCjc http://www.youtube.com/watch?v=ia7-24RvCjc http://www.youtube.com/watch?v=bgLZ-KCVzjk http://www.youtube.com/watch?v=bgLZ-KCVzjk http://www.youtube.com/watch?v=bgLZ-KCVzjk http://www.youtube.com/watch?v=gjRisj1vaDo http://www.youtube.com/watch?v=gjRisj1vaDo

4. Visible Thinking Complete the survey. Complete the survey. Discuss results in a group of 4 Discuss results in a group of 4 Each group report back Each group report back Conclusions and insights Conclusions and insights

5. Fast Facts Amount spent on advertising in Australia in 2007 - $12.7 billion Amount spent on advertising in Australia in 2007 - $12.7 billion Advertising aimed at children (worldwide) - $15 billion Advertising aimed at children (worldwide) - $15 billion Children aged 12 – 17 will ask their parents for products they have seen advertised an average of nine times before they finally give in. Children aged 12 – 17 will ask their parents for products they have seen advertised an average of nine times before they finally give in. Researchers have linked social issues such as obesity, depression, sexual behaviour, eating disorders, violence and debt directly to advertising Researchers have linked social issues such as obesity, depression, sexual behaviour, eating disorders, violence and debt directly to advertising

6. Representing Our World What does advertising say about our world? What does advertising say about our world?  What is valued?  What is attractive?  What constitutes success?  How we should behave? Is this real? Is this real?

7. Representation What version of reality is conveyed by the following ads? What version of reality is conveyed by the following ads? Consider what messages are conveyed regarding: Consider what messages are conveyed regarding:  Gender  Success  Values  Behaviour