Presentation is loading. Please wait.

Presentation is loading. Please wait.

J.D. Crook Kevin Porter. Pepsi Max Early 2012 – Pepsi took a new approach to their advertising and went online creating “Prank” Webisodes Bloomfield,

Published byTimothy Webb Modified over 8 years ago

Similar presentations

Presentation on theme: "J.D. Crook Kevin Porter. Pepsi Max Early 2012 – Pepsi took a new approach to their advertising and went online creating “Prank” Webisodes Bloomfield,"— Presentation transcript:

1 J.D. Crook Kevin Porter

2 Pepsi Max Early 2012 – Pepsi took a new approach to their advertising and went online creating “Prank” Webisodes Bloomfield, NJ – so popular Moved to LA adding another star

3 http://www.youtube.com/watch?feature=player_emb edded&v=MLyvkBifQ3w# http://whudat.de/images/Whudat_uncle- drew_Part2_640_header.jpg

4 Celebrity Endorsements NBA Rookie of the Year Kyrie Irving NBA All-Star Kevin Love

5 Relation to Class Chapter 6 – Celebrity Endorsements Chapter 6 – Humor Appeal Chapter 15 - Webisodes Chapter 17 – Publicity (Twitter, Social Media)

6 Ad Execution Does having the celebrities in the ad disguised create more interest? Is this an effective campaign for Pepsi Max or is it overshadowed by the humor appeal/entertainment of the ad?

7 Pepsi MAX & Kyrie Irving Present: "Uncle Drew: Chapter 2" Dir. Pepsi Max. Perf. Kyrie Irving and Kevin Love. 2012. Youtube.

Download ppt "J.D. Crook Kevin Porter. Pepsi Max Early 2012 – Pepsi took a new approach to their advertising and went online creating “Prank” Webisodes Bloomfield,"

Similar presentations

Persuasive Techniques in Advertising

Persuasive Techniques in Advertising
Title of Your Presentation Your name Your class period Delete this line, but please click Save As and save to your P: drive first.

Title of Your Presentation Your name Your class period Delete this line, but please click Save As and save to your P: drive first.
 Projects and propsals  https://www.youtube.com/watch?v=C_0fyUYB3cA https://www.youtube.com/watch?v=C_0fyUYB3cA 

 Projects and propsals  
Advertising and Public Relations

Advertising and Public Relations
Life Skills: Advertising

Life Skills: Advertising
P6/M3: Unit 3: Introduction to Marketing.

P6/M3: Unit 3: Introduction to Marketing.
Emerging Marketing Trends By Kevin Wowk & Mark Bignell.

Emerging Marketing Trends By Kevin Wowk & Mark Bignell.
Advertising. Purpose of advertising Why do companies advertise? Do advertisers always tell the truth? Examples???

Advertising. Purpose of advertising Why do companies advertise? Do advertisers always tell the truth? Examples???
The History of Advertising in the Hip-Hop Community Addressing Stereotyping and Social Influence Clarissa Manoney Southern Illinois University Carbondale.

The History of Advertising in the Hip-Hop Community Addressing Stereotyping and Social Influence Clarissa Manoney Southern Illinois University Carbondale.
Sabina Dossaliyeva Brianna Gilstrap Blair Lawrence Pizza Hut vs Domino’s (860) :Ate pizza for the 3rd time today, can't decide if that's disgusting or.

Sabina Dossaliyeva Brianna Gilstrap Blair Lawrence Pizza Hut vs Domino’s (860) :Ate pizza for the 3rd time today, can't decide if that's disgusting or.
“Queen Bey” Taking Over Pepsi Adam Opoien Brendan Tourek.

“Queen Bey” Taking Over Pepsi Adam Opoien Brendan Tourek.
Advertising. Advertisements Take a moment, and come up with a few advertisements that you can remember, right off the top of your head. What was the company?

Advertising. Advertisements Take a moment, and come up with a few advertisements that you can remember, right off the top of your head. What was the company?
MEDIA STRATEGIES How does the media convince us of things?

MEDIA STRATEGIES How does the media convince us of things?
Cooking Up Marketing Ideas For Your Association By Cassandra Johnson.

Cooking Up Marketing Ideas For Your Association By Cassandra Johnson.
Rachel Brinton  Rebecca Forman  Danielle Nipper.

Rachel Brinton  Rebecca Forman  Danielle Nipper.
Social Media Perry seikhon Per 7 March 11,2014. What is social media?  I think social media is talking to others or sharing pictures online, such as.

Social Media Perry seikhon Per 7 March 11,2014. What is social media?  I think social media is talking to others or sharing pictures online, such as.
© 2006 Pearson Education Canada Inc. 5.1 Canadian Advertising in Action Chapter 5 Creative Planning Essentials.

© 2006 Pearson Education Canada Inc. 5.1 Canadian Advertising in Action Chapter 5 Creative Planning Essentials.
5 Products that have unbeatable ads Coca Cola is way bigger than Pepsi, so in most places people call Pepsi Coca Cola. iPod out names any Mp3 player.

5 Products that have unbeatable ads Coca Cola is way bigger than Pepsi, so in most places people call Pepsi Coca Cola. iPod out names any Mp3 player.
+ What’s in an Ad? Why do we buy what we buy?. + Three reasons we buy what we do: 1. PEERS—Because friends are an important part in the lives of most.

+ What’s in an Ad? Why do we buy what we buy?. + Three reasons we buy what we do: 1. PEERS—Because friends are an important part in the lives of most.
NBA Jeopardy Championships MVPS Coaches All Star Stats 10 20 30 40 50.

NBA Jeopardy Championships MVPS Coaches All Star Stats

Similar presentations

Ads by Google