1. WHEN DATA VISUALIZATION BEST PRACTICES FALL ON DEAF EARS Akash Mukherjee Facebook

2. SALES APPROACH ACADEMIC APPROACH VSVS Give users what they want Give users what they need

3. THIS THAT OR

4. SALES APPROACH ACADEMIC APPROACH VSVS Always end up creating -- bars, lines and scatter plots Visualizations are informative but may fail to grab attention of users or end up being overwhelming with details Give users what they need Most often end up making the customer “happy” Visualizations succeed in grabbing attention but may fail to inform and drive actions Give users what they want

5. DOES YOUR DASHBOARD LOOK LIKE THIS? Data from your charts could be accurately perceived. But that could happen only after users click and land on your dashboard. Accurate information is useless unless your audience is interested in engaging with your data product. Work on increasing click-through rate

6. THREE CATEGORIES OF DISAGREEMENTS BETWEEN TWO SCHOOLS OF THOUGHTS

7. SIMPLE INFORMATIVE VSVS High level, Traffic light visualizations Absence of use of visual encodings Leverage pre-attentive processing and perception of users Detailed, Avoid abstractions 1

8. ILLUSTRATIVE CLEAN VSVS Use of Real world Objects Ineffective visual encodings 3D effects Chart Junk 2

9. DESIGN- DRIVEN ACCURACY- DRIVEN VSVS No labels, axes, legends Great Design, No Information Funky shapes for no real reason 3

10. HOW DO WE FIND A BALANCE BETWEEN TWO SCHOOLS OF THOUGHTS

11. START SMALL. INCREMENTAL INFORMATION ON- DEMAND Drilldowns Add info button but people don’t read Overlay bands for traffic light visualizations 1

12. LANDING PAGE WITH WHAT USERS WANT CLICK-BAIT FOR A CAUSE 2

13. START WITH WHAT VIEWERS WANT TO SEE INCREASE CLICK-THROUGH RATE

14. CONTENT IS NOT ENOUGH. ADD CONTEXT. SAVE TIME FOR USERS 3

15. ADD CONTEXT INCREASE CLICK-THROUGH RATE

16. INFORMATION IS NOT ENOUGH. POLISH AESTHETICS TO STAND OUT Steal good colors or study about color theory Tone down color of axis and grid. Don’t remove it Make legends self explanatory. Don’t get rid of it Give labels on demand if you want to not show it right there DE-CULLTER: Draw attention towards ONE thing. 4

18. BAR CHARTS – MANY DESIGNS STAND OUT. INCREASE CLICK-THROUGH RATE

19. Akash Mukherjee @akashdmukherjee Facebook https://www.facebook.com/profile.php?id=100008362003837 https://www.linkedin.com/in/akashdeepmukherjee