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Published byStanley Adrian Andrews Modified over 8 years ago
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A popular magazine that began presidential public opinion polls in 1916 One of the first public opinion polls in the US Was hailed as “amazing right” and “uncannily accurate”
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Unscientific surveys used to gauge public opinion on a variety of issues and policies Used to predict popular vote in presidential elections
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A subset of the whole population selected for the purpose of predicting or gauging opinion Oversampled from the upper middle class and the wealthy so it wasn’t fair
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Its important to phrase a question properly or it could result in a different answer. Responses to highly emotional issues such as abortion, same sex marriage, and affirmative action are often skewed depending on the wording of a particular question.
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Random- gives each voter the same chance at being selected Stratified- the population is divided into subpopulations and random samples are taken from each
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Telephone polls are the most frequently used to contact people Television stations ask people to call in Most common form of telephone polls is random digit dialing surveys In-person interview are conducted by some groups
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