1. Pour plus de modèles : Modèles Powerpoint PPT gratuitsModèles Powerpoint PPT gratuits Page 1 Social Semiotics and Visual Analysis Presented by: Ben Sidi Ahmed Sonia

2. Pour plus de modèles : Modèles Powerpoint PPT gratuitsModèles Powerpoint PPT gratuits Page 2 The Target Group  This course is adressed to Master students of Language and Communication and Master students of Social semiotics.  Its aim is to introduce students to the concepte of visual modality according to the social semiotic approach

3. Pour plus de modèles : Modèles Powerpoint PPT gratuitsModèles Powerpoint PPT gratuits Page 3 The content  This course introduces five main chapters  Introduction  Definition of social semiotic approach  Modality  Visual modality  Conclusion Bibliography

4. Pour plus de modèles : Modèles Powerpoint PPT gratuitsModèles Powerpoint PPT gratuits Page 4 Introduction  Means of communication differ in their modes of presenting the information and constructing meaning.  texts are presented in forme of inter related linguistic unites that functions as an indipandent system of signs, that are meaningful.

5. Pour plus de modèles : Modèles Powerpoint PPT gratuitsModèles Powerpoint PPT gratuits Page 5  Visuals on the other hand, are considered to be non verbal communication means. they incorporate meaning construction, idiologies, beleifes and representations of social actors or agents of society.

6. Pour plus de modèles : Modèles Powerpoint PPT gratuitsModèles Powerpoint PPT gratuits Page 6 Definition of social semiotic approach  Semiotics is defined as a the study of sign process. Yet it is a broader definition since it is defined differently in relation to deferent semiotic schools.  Social semiotics derives from the work of M.A.K Halliday Systemic Functional Grammar.

7. Pour plus de modèles : Modèles Powerpoint PPT gratuitsModèles Powerpoint PPT gratuits Page 7  This approach studies semiotic resources(signs) in accordance to the social context.  In fact texts are studied in relation to their context and socio-cultural background. Verbal and non verbal resources are studied on the basis of three metafunctions:  Representational /Ideational  Textual  interpersonal

8. Pour plus de modèles : Modèles Powerpoint PPT gratuitsModèles Powerpoint PPT gratuits Page 8 Modality  Modality is defined in Semiotics as a concept related to representation of truth and reality and social interactions.  Representation focuses on the quality of the information either true or fales, real or fantasist.  Social interaction interprets differences of social truth among cultures

9. Pour plus de modèles : Modèles Powerpoint PPT gratuitsModèles Powerpoint PPT gratuits Page 9 Visual Modality  The visual modality is one of representational formes.  It can express truth or fakness, Ideologies, and assumptions in relation to their context of production.

10. Pour plus de modèles : Modèles Powerpoint PPT gratuitsModèles Powerpoint PPT gratuits Page 10 conclusion We have seen that communication have differente modes of transmiting the information and constructing meaning.It can be transmited in verbal and non verbal mediums. Social semiotics deal withe the semiotic resources that deals with both modes.Modality deals with the representation of truth and falesness and social representation issues of truth among different cultures.One the formes of Modality which deals with such issues of representation is Visual Modality.

11. Pour plus de modèles : Modèles Powerpoint PPT gratuitsModèles Powerpoint PPT gratuits Page 11 Referances  Hoge and Kress.Social Semiotics.Cornell University press.(1988)  Halliday,M.A.K.Introduction to Fnctional Grammar.London:Edward Arnold.  Yassine, Souryana. ‘Culture Issues, Ideology and Otherness in EFL Textbooks: A Social Semiotic Multimodal Approach’. PhD diss., University of Tizi Ouzou, 2012