1. WEST Region Regional Composite REGIONAL DATA REPORT JAN - SEPT 2013 vs. 2012

2. Methodology Sales and Market Data is obtained using CAST (Category Avocado Sales Trend) – IRI gathers chain-wide sales across all RMAs (Retail Market Areas) Starting in 2013, the IRI Regions reflect an expanded retail data set which includes sales and volume from Walmart, Sam’s Club, Target and BJ’s, in addition to traditional grocery retailers – Data is entered into CAST system – Using CAST, data is queried and reported approximately every 4 weeks Average Selling Price (ASP) is not Advertised Retail Price – Average selling price is the average of all prices including coupons, promotional pricing, club/loyalty card deals that are given at the register at the time of purchase Categories: Total Avocados Fruit = Total Fruit excluding Avocados Produce = Total Produce including Avocados Timeframe: YTD Q1, Q2 and Q3(January – September) 2013 Retail data provided by IRI / FreshLook Marketing Important Note: IRI / FreshLook Marketing periodically restates retail data, therefore this review cannot be compared or used in conjunction with prior reviews 2

3. West Region: Highlights - YTD through Q3 Overview based on the following geography: – The West Region captures the Markets of Denver, Phoenix, Portland, Salt Lake City, Seattle and West Texas/New Mexico, plus additional cities not captured in those Markets West Overview – Through Q3 2013, Avocado retail dollars outpaced both Fruit and Produce by +4 points – Category dollars were up +6% in 2012 and +14% in 2013 for a net growth of +20% over 2011 – Category units grew +34% in 2012 and +16% in 2013 for a net growth +56% over 2011 – Category average selling price (ASP) decreased -21% in 2012 and -2% in 2013 to $0.90/unit West Per Store Averages – 2013 Average dollars of $35,244 per store were +20% higher than 2012 and +31% higher than 2011 – 2013 Average units of 39,234 per store were +22% higher than 2012 and +69% higher than 2011 West versus Total U.S. trends – WE category unit growth of +16% was on par with the national average – WE category dollar trend of +14% was on par with the national average – WE 2013 category ASP of $0.90/unit was -11% lower than the national average of $1.01/unit 3

4. West: YTD through Q3 Retail Dollar Trend Comparisons Avocado retail dollars through Q3 2013 trended ahead of Fruit and Produce – 2012 versus 2011, Avocados dollar growth of +6% outpaced Fruit by +2 points and Produce by +4 points – 2013 versus 2012, Avocado dollar growth of +14% outpaced both Fruit and Produce by +4 points – 2013 versus 2011, Avocados dollar growth of +20% outpaced Fruit by +6 points and Produce by +9 points 4

5. West: YTD through Q3 Avocado Retail Overview Category dollars were up +6% in 2012 and +14% in 2013 for a net growth of +20% over 2011 Category units grew +34% in 2012 and +16% in 2013 for net growth of +56% over 2011 Category average selling price (ASP) decreased -21% in 2012 and -2% in 2013 to $0.90/unit 5

6. West vs. Total U.S. YTD through Q3 PLU Comparisons WE category unit growth of +16% was on par with the national average – WE growth was primarily driven by PLU 4225 which grew +30 million units WE category dollar trend of +14% was on par with the national average – WE growth was primarily driven by PLU 4225 which grew +$35 million WE 2013 category ASP of $0.90/unit was -11% lower than the national average of $1.01/unit 6

7. West: YTD through Q3 Category Per Store Averages In 2013, per store dollar and unit averages exhibited growth over the prior year – 2013 Average dollars of $35,244 per store were +20% higher than 2012 and +31% higher than 2011 – 2013 Average units of 39,234 per store were +22% higher than 2012 and +69% higher than 2011 7 * Per store averages are based on stores selling

8. West: 2011 through Q3-2013 Per Store Averages By Quarter - Units vs. ASP Average Retail Units Per Store – The peak quarter was 2013-Q2 at 14,593 units per store when ASP was $0.86/unit – The lowest quarter was 2011-Q3 at 6,851 units per store when ASP was at its highest point, $1.35/unit ASP – Lowest ASP to date occurred during 2013-Q1, $0.84/unit – Highest ASP to date occurred during 2011-Q3, $1.35/unit 8 * Per store averages are based on stores selling

9. West Region: Highlights - YTD through Q3 Overview based on the following geography: – The West Region captures the Markets of Denver, Phoenix, Portland, Salt Lake City, Seattle and West Texas/New Mexico, plus additional cities not captured in those Markets West Overview – Through Q3 2013, Avocado retail dollars outpaced both Fruit and Produce by +4 points – Category dollars were up +6% in 2012 and +14% in 2013 for a net growth of +20% over 2011 – Category units grew +34% in 2012 and +16% in 2013 for a net growth +56% over 2011 – Category average selling price (ASP) decreased -21% in 2012 and -2% in 2013 to $0.90/unit West Per Store Averages – 2013 Average dollars of $35,244 per store were +20% higher than 2012 and +31% higher than 2011 – 2013 Average units of 39,234 per store were +22% higher than 2012 and +69% higher than 2011 West versus Total U.S. trends – WE category unit growth of +16% was on par with the national average – WE category dollar trend of +14% was on par with the national average – WE 2013 category ASP of $0.90/unit was -11% lower than the national average of $1.01/unit 9