1. Moving Small Business Server into the Future

3. STANDARD Workload Optimized DATACENTER Virtualization Optimized Virtualization SKUs ESSENTIALS Small Business, Cloud Enabled FOUNDATION Entry Level, Cost Effective Entry Level and First Server FEATURE PARITY Licensing CLOUD CONNECTED CLIENT BACKUP, WEB ACCESS VIRTUALISATION, HYPER-V REPLICA… 25 USERS / 50 DEVICES NO VIRTUALISATION RIGHTS 15 USERS TWO VMS/TWO PROCS UNLIMITED VMS/TWO PROCS CALS REQUIRED RDS CALS (AS REQUIRED) STACK LICENSES

10. Scenario One Windows Server 2012 Essentials + Cloud Based Email Scenario Three Windows Server 2012 Standard + Exchange Server 2010 (On-Premises) Scenario Two Windows Server 2012 Standard + Cloud Based Messaging Partner Focus Customer Willing to Move Messaging Workload to the Cloud First Server Opportunity Cloud & On-Premises service revenue End of Support for Windows Server 2003 and Windows SBS 2003 The end of extended support for Windows Server 2003 is July 14, 2015. This is a great opportunity to help your customers understand the advantages of moving to a Windows Server 2012 solution. Customer Needs Up to 25 employees Limited IT expertise Data Protection No Need for Virtualisation Customer Needs Low Upfront Costs Manage cloud & on-premises centrally Two VMs: Virtualise WS Essentials and another workload – WS Essentials included as part of downgrade rights Customer Needs Larger IT Budget IT Expertise Flexibility of a Custom Solution Remote Location with Poor Internet Partner Focus SBS Upgrade Opportunity Customer who needs full feature server Potential upsell to Datacentre if workloads are growing and / or minimum 8-9 Virtual Machines Partner Focus Maximum customisation & integration with local LOB apps Remote locations

11. Protect Data Any Device, Anywhere Increase Flexibility Cost Efficiency Target Customer Needs Cloud-connected server for up to 25 users and up to 50 devices Better security of business critical information Low acquisition cost, agility, and manageability of cloud-based email Solution Benefits Data protection, including automatic backup of client computers Connect and access documents from almost anywhere and on any device Flexibility of multiple options for integrated email Reduce infrastructure costs and increase business agility Core Revenue

12. Robust Virtualisation Affordable Storage Support for Virtual Desktops Cloud Based Email Target Customer Needs Full featured server for physical computing or lightly virtualized environment Cloud-based email for agility and manageability Solution Benefits Robust virtualization platform with two virtual instances (one can be used with Windows Server Essentials to take advantage of its value- add features) Affordable storage and continuous availability Support for RDS and virtual desktop infrastructure (requires add’l licensing) Low acquisition cost, agility, and manageability of cloud-based email

13. Robust Virtualisation Affordable Storage Support for Virtual Desktops Cloud Based Email Target Customer Needs Existing SBS 2003/2008 Standard wanting equivalent on-premises capabilities Support for hosting virtual machines and multiple server instances On-premises Exchange Server, and optionally SharePoint Foundation as download Solution Benefits Robust virtualization platform with two virtual instances (one instance can be Windows Server 2012 Essentials to take advantage of its value- add features) Affordable storage and continuous availability features Support for RDS and virtual desktop infrastructure (requires add’l licensing) Maximum control and LOB integration support with on-premises Exchange Server

14. Windows Server 2012 Standard as a First Server provides a more robust infrastructure solution for growing businesses. WS 2012 Standard licenses include downgrade (aka down edition) rights to Windows Server Essentials. Enabling customers to run Essentials as one of the two virtual instances— without having to purchase Essentials license separately. The second virtual instance can run additional workloads, such as Exchange Server, SQL Server, Remote Desktop Services, SharePoint, and Windows Server Update Services (WSUS).

15. Hyper-V VM 1: WS Standard (Exchange) SQL, LOB,… RDS VM2: WS Essentials Client Backup Remote Access Office 365 Add-In $882

16. 1616 ' Purchase HW and WS 2012 Standard with CALs for companies with more than 25 users. 1 1 Install WS2012 Standard and the Hyper-V role on the physical (host) server. 3 3 Create a virtual machine, and install Essentials as a virtual instance. 4 4 Create a second virtual machine to support additional workloads. 6 6 Download the WS 2012 Essentials ISO image and product key from the VLSC or the TechNet Eval Center. 2 2 Remove the 25 user account limit by performing an in-place license transition by using the Standard product key. 5 5

23. Resources Product Overview Whitepaper Product Overview: Datasheet