1. donation product – best practices

2. donation products increase giving by showcasing the impact of the donation; they have 5 key elements 2 showcases impact of donations creates emotional connect explains the need for donation explains how the money is utilized all the above contribute in getting repeat donations from donors. always remember to mention about programmes which are currently run by the NGO and not new programmes 1. name 2. description 5. cost 4. tax benefit 3. photo

3. a good product name helps in creating a great first impression and helps donors in making a quick decision choices are often made on the basis of first impression people have limited time and want to make quick but informed decisions would you donate to product like below, which have been written badly; educate children give money for elder medicel expense 1. name 3

4. a good impression is created by answering simple questions and using correct spellings answer basic question like – what? how? how much? for how long? for whom? this makes it easy for donors to understand the use of the donation in brief quantify the number of beneficiaries and period of the donation (e.g. education for 10 children for a month, providing 1 kilo of rice to an elderly couple etc.) ` this helps donors understand the exact use of the donation use simple words and avoid using unfamiliar terms e.g. intervention villages, lactation management etc. this allows the donor to easily understand the purpose of the donation spell check this is a very easy way to create a good impression about the NGO 1. name 4

5. there are 4 key parts of a good product name begin with a verb e.g. donate, sponsor, help, support, educate, provide, etc add the specific support being provided including number if relevant e.g. one cataract surgery, uniform & tuition, a wheelchair, 10 kgs of rice, 10 notebooks, etc mention the beneficiary and include the number of beneficiaries if relevant e.g. child, girl child, 10 women, youth, elderly, five mentally challenged, etc. include the impact the donation brings about (if there is one) to the lives of the beneficiary e.g. increases attendance, provides water through the year, etc. 5 1. name

6. a good product name can make all the difference in the amount of donations you raise help educate by providing for books, uniform and teachers salary for a child for 1 year. verb: help educate specifics: providing for books, uniform and teachers salary beneficiary details: child for 1 year support monthly medical expense of a senior citizen suffering from diabetes thereby helping them live a healthier life verb: support specifics: monthly medical expense of beneficiary details: a senior citizen impact: thereby helping them live a healthier life 6 1. name

7. good description helps you create deeper donor connect by telling your story helps you tell your story, goals and vision helps create empathy and sympathy towards your cause helps better understand impact of donations made by detailing your programme 7 2. description

8. these tips and best practices will help you create a good description for your products give background of the programme to help donors understand the need for the same provide geographic details; helps donors give back to their roots or specific regions; it also lends more credibility for your project try to showcase a beneficiary story to create an emotional connect with donors provide a cost break-up, to help donors understand how his money will be utilised 8 2. description

9. some examples of good descriptions help educate a child for 1 year by providing for books, uniform and teachers salary our ngo works to impact the lives of children from low-income communities, enabling them to maximize their potential and transform their lives. kids enrolled in our school are from rural areas around Bangalore with limited access to education. our school was started in 1996 and has since helped educate 470 underprivileged children. your donation will help provide the following for the children; text books for an academic year – Rs. 250 2 sets of uniform with 1 pair of shoes – Rs. 400 teachers salary – Rs. 350 total – Rs. 1000 support a senior citizen suffering from diabetes by providing for their monthly medical expense we provide support to senior citizens living in slums either alone or with families who suffer from diabetes and cannot afford diabetes medicines or the money to visit doctors to keep themselves healthy. we have doctors who conduct visits on monthly basis and prescribe medicines as required and thereby helping them live a healthy life. we currently have 150 beneficiaries who benefit from our support. however, there are many more seniors who require your help. join us in our endeavour to help them with their needs. funds donated will be used as below; doctor consultation charges – Rs. 300 insulin – Rs. 300 medicines – Rs. 400 total Rs. 1000 9 2. description

10. using the right image can help you improve donor experience & create better connect (1/2) good quality with focus image in.jpg format less than 2mb in size good imagebad image blurred image out of proportion resolution greater than 72dpi resolution less than 72dpi 10 3. photo

11. using the right image can help you improve donor experience & create better connect (2/2) product name: educate a girl child for a year by paying school fees relevant image 11 3. photo irrelevant image product name: sponsor mid-day meal in our school for 1 month for 30 children Images must ideally depict the beneficiary and the benefit being provided

12. the correct tax benefit helps the donor understand tax saving on donation if ngo has 80g certificate if this project/product has been granted 35ac exemption* *if 35ac option is chosen, then request you to kindly share the letter confirming 35ac exemption approval for the said project. if you do not have an 80g certificate 12 4. tax benefit

13. cost helps donors understand the impact created with specific amount of money costs should ideally include direct costs for 1 unit of the product can also include indirect costs that are apportioned to 1 unit. can include elements like depreciation and certain percentage as administrative costs for running the programme. give multiple options so that you are able to attract different levels of donors. At least create one product in each of the following range: Rs. 250 – Rs. 1,000 Rs. 1,100 – Rs. 3,000 Rs. 3,100 – Rs. 5,000 100 & 250 always round-off to closest 100 or 250 as it helps a donor understand the number better 13 5. cost

14. costing cost of building the library building Rs. 1,00,000 cost of acquiring books Rs. 50,000 cost of furniture Rs. 10,000 total cost Rs. 1,60,000 divide 1,60,000 to smaller units, example 2,000 or 5,000 for donor ease costing number of children in school 100 cost of groceries for mid-day meal Rs. 15,000 cooking gas Rs. 5,000 staff salary Rs. 25,000 transportation cost Rs. 5,000 total Rs. 50,000 cost divided per student (50,000 divided by number of students 100) Rs. 500 product name: support mid-day meal for a child in a school for 1 month 14 5. cost examples of product costing product name: set up a library fund in our school and give over 450 students access to books