1. Kimberly Cockerham, MD, FACS Associate Clinical Professor, Stanford University Plastics, Orbit and Neuro-Ophthalmology Using Technology To Communicate, Educate & Protect Dr@CockerhamMD.com Dr@CockerhamMD.com www.CalEyes.com

2. 4 Key Things to Do Google and claim yourself Google and claim yourself Monitor things being said about you: sign up for google alerts Monitor things being said about you: sign up for google alerts Create positive, educational content: sign up for twitter, Facebook, u-tube Create positive, educational content: sign up for twitter, Facebook, u-tube Get Help: VitalElement, PracticeBuilders, DoctorBase, IntegrityEMR, AthenaHealth Get Help: VitalElement, PracticeBuilders, DoctorBase, IntegrityEMR, AthenaHealth

3. Electronic Communications 2011 EFFECTIVE EFFECTIVE –Offer new and effective ways to delight your patients and grow your practice INEXPENSIVE INEXPENSIVE –You save on Staff cost for manual activities LOCAL & BEYOND LOCAL & BEYOND –Reach your current patients and inspire your future patients

4. Clean -easy to navigate - attractive Clean -easy to navigate - attractive Your audience is women – 40-60; rethink blue Your audience is women – 40-60; rethink blue Listen to your patients’ feedback and change Listen to your patients’ feedback and change Website Essentials: Above the Fold Matters Add Badges

5. Your Website must be Optimized Software scaffold is crucial Software scaffold is crucial Googlebots crawl thru looking for: Googlebots crawl thru looking for: –Key words –Links to you from official organizations –Change –Complexity –Videos

6. Consider an web portal in your website VitalElement.com

7. Twitter Free to Sign up and to tweet Free to Sign up and to tweet Mobile tweet Mobile tweet Invite your patients to connect with you Invite your patients to connect with you Tweets can also be set up to automatically populate facebook Tweets can also be set up to automatically populate facebook

8. Stanford University, The Mayo Clinic, Lucille Packard tweet

9. Facebook Newsletter 2011 Newsletter 2011 Communicate – new procedures, staff Communicate – new procedures, staff Educate – post links to new info Educate – post links to new info Enhance your reputation Enhance your reputation Ask patients with Facebook accounts to become “fans” of your page which will connect your page to all their friends Ask patients with Facebook accounts to become “fans” of your page which will connect your page to all their friends

10. YouTube Free Free Enables users to share video clips Enables users to share video clips Register for an account Register for an account Post videos that educate and enhance your reputation Post videos that educate and enhance your reputation

12. Create a U-tube library Consider OR lights armed with video cameras

13. Yelp – Free whether you want it or not ; )– Do claim yourself You are googled by prospective patients – they look at your ratings You are googled by prospective patients – they look at your ratings Register with Yelp Register with Yelp Ask happy patients to post their reviews of your surgery center and your surgeons Ask happy patients to post their reviews of your surgery center and your surgeons

14. Protect Your Online Reputation

15. Your Online Reputation - Yelp

16. Need Help ? Practicebuilders.com Practicebuilders.com DoctorBase.com DoctorBase.com Integrityemr.com Integrityemr.com AthenaHealth.com AthenaHealth.com Email or text me: 650-804-9270/Dr@CockerhamMD.com

17. - Reputation growth - Automates Twitter and Facebook - Provides Google search presence - No upfront cost – just staff time to get your information organized as you prefer

18. Patients who see you are asked to review you, if the review is 4 or 5 stars, they are prompted post the review on their own Facebook page….

19. EMR and Escript now mandated Look for the Best ! Cloud based and mobile tech app Cloud based and mobile tech app Intuitive, smart with voice interface Intuitive, smart with voice interface Wireless image management will enhance your online image Wireless image management will enhance your online image Specialty specific pre-loaded ICD9 (10) Specialty specific pre-loaded ICD9 (10) Helps you code – pushes to biller Helps you code – pushes to biller Surgery scheduling interface Surgery scheduling interface

20. Integrityemr.com - Cost $5000 for installation and training $500 per month

21. Wireless, Instaneous Image Management

22. Surgery Scheduling Interface Totally Neglected In Med Based Platforms

23. AthenaHealth.com Questions? Call 877.889.8413 or visit online for demo

24. Communication, EMR and Billing ! athenaCommunicator® = 0.78 % of collections athenaCommunicator® = 0.78 % of collections – Provides communication portal between surgeons, their staff and the ASC athenaClinical® = 1.25% of Collections athenaClinical® = 1.25% of Collections –Allow surgeons and ASC to use same EMR and Escript athenaCollector® = 2.97% of collections athenaCollector® = 2.97% of collections –Favorable billing for surgeons – 2% fee Total = 5 %......I currently pay my billing service 5.5% just to bill ? !

25. AthenaMedical 24/7 Cloud Streaming - No more faxing - History and physicals on line - Direct connection to labs, imaging and EKG - Code correction; modifier monitoring - Tracks Medicare and Insurance exceptions and notifies you

26. In summary…. Get Your Head Out of the Sand ! Google and then claim yourself Google and then claim yourself Monitor things being said about you: sign up for google alerts Monitor things being said about you: sign up for google alerts Create positive, educational content: tweet, facebook, u-tube Create positive, educational content: tweet, facebook, u-tube Get Help: VitalElement, PracticeBuilders, DoctorBase, IntegrityEMR, AthenaHealth Get Help: VitalElement, PracticeBuilders, DoctorBase, IntegrityEMR, AthenaHealth EMBRACE TECHNOLOGY !