1. Five surprising tips for app developers Gordon Murrison

2. Formed in 2007 Located in Inverurie 3 Employees Mac OS and iOS development Own Products and Client Work

6. Tip # 1 Don’t give customers what they ask for

8. Tip # 2 Don’t give customers choice

11. Tip # 3 Don’t provide a user guide

13. Make it Intuitive Work with a designer Respect the conventions of the platform Cross platform is unlikely to deliver a natural, intuitive experience

14. Tip # 4 Limit the functionality of your app

16. Do one thing and do it well

17. Tip # 5 Remember, nobody is interested in your app

18. Select Your Country Read the Legal / Copyright Info Watch the ‘Don’t Steal Movies’ bit Watch the trailers Menu - with 20 second flashy intro DVD

19. Show a splash screen? Ask for a 5-star review on the App Store? Advertise your other apps? Should your app...

21. Don’t give customers what they ask for Figure out what they really need Don’t give customers choice Your app should just the right thing Don’t provide a user guide Be intuitive and respect conventions Limit the functionality of your app Do one thing and do it well Remember, nobody is interested in your app Stay focused and don’t introduce distractions

22. http://www.openplanetsoftware.com gordon@openplanetsoftware.com @opsGordon Open Planet Software Mac, iPad & iPhone Software Development