1. 1920’s Advertisements

2. pick 5 ads. For each, comment on the nature of the ad, how it works, what the target audience is, what values of the 1920s it reflects, what kind of emotional and/or logical appeal it uses to sell the product etc. I’ll do one in class for you. You’ll be judged in part on the variety of ads, so don’t pick four that all deal with cars, or cleaning products. You may use the adverts below, or find your own at http://www.google.com/images?q=1920s+advertisemen ts&oe=utf-8&rls=org.mozilla:en- US:official&client=firefox- a&safe=active&um=1&ie=UTF- 8&source=og&sa=N&hl=en&tab=wi&biw=1280&bih=61 3 http://www.google.com/images?q=1920s+advertisemen ts&oe=utf-8&rls=org.mozilla:en- US:official&client=firefox- a&safe=active&um=1&ie=UTF- 8&source=og&sa=N&hl=en&tab=wi&biw=1280&bih=61 3

3. Coca-Cola 1890s Coca-Cola Ad 1920s Coca-Cola Ad

4. La-Mar Soap

12. What is the purpose of Advertising? To persuade a consumer to buy a particular product or in some cases a lifestyle. To inform consumers of their product. Magazines, newspapers, motion pictures and radio were some of the main avenues for advertisements in the 1920’s. *What are some of the ways companies advertise today?

13. Brief History of Advertisements Advertisements started to really expand in the 1880’s during industrial expansion. Prior to World War I investigative journalism was the trend in magazines, that changed in the 1920’s people began yearning to read more then just about reforms and corruption. After World War I magazines such as Ladies’ Home Journal, and The Saturday Evening Post began to target consumerism and advertisements started taking off in these and other publications. Total advertising volume in the United States few from $200 million in the 1880s to about $3 Billion in 1920s. Reasons for the growth include the introduction of radio, motion pictures, and more publications.