1. Increase Your Store Traffic With In-Store Events By George Hines – President of George’s Music

2. Customer Traffic Turn it around with In-Store Events

3. Give Them a Reason Improve Customer Relations

4. Permission Marketing

5. Improved Store Atmosphere

6. How Do I Get Started? Identify Able and Willing Presenters Choose Event Topic Promote the Event Conduct the Event Measure Effectiveness Retool and Repeat

7. Identify Able and Willing Employees

8. Choose Your Topic Blues Classes Ukulele In the Style of… Recording Classes In-Store Performances – Artists, Teachers, etc Product Line Demonstrations

9. Promote the Event

23. Conduct the Event Prepare an outline Set up event area Special product presentations Cross promote your other initiatives Gather information from attendees –Email address –Event feedback Make it fun!!

29. The BLUES is KING

30. Product Specific

32. Measure Results

33. Rinse and Repeat!