1. M ARY L OU R OBERTS February 2009 STRATEGY AND BUYER BEHAVIOR A Quick Review

2. M ARY L OU R OBERTS February 2009 ORGANIZATIONAL USE OF SOCIAL MEDIA

3. M ARY L OU R OBERTS February 2009 REASONS FOR USE OF SOCIAL MEDIA Encourage (don’t force) Participation Must be Managed! Wikis Work Better Internally What Tools Work Equally Well/ Internal vs. External

4. M ARY L OU R OBERTS February 2009 MARKETING AS CONVERSATION http://diy-marketing.blogspot.com/2009/02/conversation-tools.html

5. M ARY L OU R OBERTS February 2009 MEDIA ARE THE NEW CREATIVE http://www.youtube.com/watch?v=pfen8as3lqg&eurl=http://firstgiving.com/bobprescott

6. M ARY L OU R OBERTS February 2009 DISTRIBUTION IS THE ISSUE

7. M ARY L OU R OBERTS February 2009 THE MORE VISIBILITY THE BETTER!

8. M ARY L OU R OBERTS February 2009 MARKETING + MATH = TARGETING

9. M ARY L OU R OBERTS February 2009 GAP IN SPENDING-SOCIAL vs. TRADITIONAL JANUARY 29, 2009 JANUARY 22, 2009

10. M ARY L OU R OBERTS February 2009 IS YOUR ORG. DIGITALLY SAVVY?

11. M ARY L OU R OBERTS February 2009 THE NETWORK EFFECT http://www.thenetworkthinker.com/2008/06/social-graph.html

12. M ARY L OU R OBERTS February 2009 BRIEF REVIEW OF LAST WEEK’S READINGS

13. M ARY L OU R OBERTS February 2009 RAZORFISH FEED REPORT Distribution of Content “Behavior Trumps Demographics Online” Importance of Search and Peer Ratings Use of Mobile – B2B and B2C Design Experiences, Not Sites Micro Interactions Games and Game-Like Experiences

14. M ARY L OU R OBERTS February 2009 THE NEW INFLUENCERS Who Are the New Influencers? How Do We Locate/Identify Them? How Do We Engage Them in Our Brand/Cause?

15. M ARY L OU R OBERTS February 2009 WHAT DOES IT TAKE TO CREATE A DIGITALLY-SAVVY ORGANIZATION??? DISCUSSION WHAT ARE THE 3 MOST IMPORTANT CHARACTERISTICS OF A DIGITALLY-SAVVY ORGANIZATION?