1. talks! Social Media Listening Dashboard April 22, 2010 Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392 Sponsored by

2. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 Using ReadyTalk Chat & raise hand Mute = *6, Unmute = *7 If you lose your internet connection, reconnect using the link emailed to you. If you lose your phone connection, re-dial the phone number and re-join. ReadyTalk support: 800-843-9166

3. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 You are being recorded… Streaming into Second Life This seminar will be available on the TechSoup website along with past webinar presentations: –www.techsoup.org/go/webinars You will receive a link to this presentation, material and links. After the webinar, you can ask follow-up questions in the Virtual Community Forum: –http://bit.ly/dwM07T Twitter hashtags: #techsoup

4. talks! Social Media Listening Dashboard Sponsored by Presenters: Amy Sample Ward, Allen Gunn

5. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 Today’s Speakers Allen Gunn Facilitating: Kami Griffiths, TechSoup Assisting with chat questions: Becky Wiegand Amy Sample Ward

6. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 Agenda 1.Why is listening important 2.How can I get started 3.What do I do now that I'm listening 4.Questions and Sharing

7. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 Why Is Listening Important? Flickr: Ky Olsen

8. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 Why Is Listening Important? Flickr: Laszlo photo What are people saying already? Is your work relevant? Are your services relevant? What information is needed?

9. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 What Does Listening Mean? Flickr: Gene Hunt

10. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 What Doesn’t Listening Mean? Flickr: Jason Gulledge

11. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 How Can Groups Benefit? Listening lets you respond rapidly –Respond to comments and mentions Know who's with you and against –Work with them to build relationships Research your resonance –Test which messages propagate Gain strategic advantage –Monitor “all sides”, shape messaging

12. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 How Can I Get Started? Google Alerts RSS Netvibes Analytics & more Flickr: tanakawho

13. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 How Can I Get Started: Alerts

14. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 How Can I Get Started: RSS

15. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 How Can I Get Started: RSS

16. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 How Can I Get Started: Netvibes

17. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 How Can I Get Started: Netvibes

18. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 How Can I Get Started: Analytics

19. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 How Can I Get Started: Other Tools Goodbyebuddy Tweetscan Social Mention Radian6 Biz 360

20. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 Managing Social Media Processes Follow Best Practices –Know the conventions, be consistent Coordinate your online channels with a Publishing Matrix –Get the most out of each content event –“Mulch” your content Plan your narrative arc with Messaging Calendars

21. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 Managing Social Media Processes Best Practices to support listening –Define and consistently use a #hashtag for your org, possibly for program areas –Be consistent: Ideally same domain name, Twitter name, Facebook name, hashtag aspirationtech.org twitter.com/aspirationtech, @aspirationtech facebook.com/aspirationtech #aspirationtech

22. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 Process Essential: URL Shorteners Social networks require short URLs http://bit.ly is an excellent servicehttp://bit.ly –Convert www.veeeerrrrylongurl.com to http://bit.ly/be8s9owww.veeeerrrrylongurl.comhttp://bit.ly/be8s9o Critical: Bit.ly provides analytics –Who clicks, how many, when and where Then Tweet with trackable impunity –“ Doing webinar w/ #techsoup http://bit.ly/be8s9o”

23. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 Publishing Matrix Organizational Questions –Do you think intentionally about the different types of content you publish? Press releases, newsletters, events, blog post... –Do you have an integrated way for deciding which messages go to which online channels? e.g. What's tweet-worthy, what is “just” web content?

24. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 Publishing Matrix Build a publishing matrix –Each row is a type of content Press release, newsletter, event, blog post –Each column is an online channel Web site, email list, blog, Facebook, Twitter –For each type of content, which channels do you use? –Aspiration Example www.aspirationtech.org/training/eadvocacy/templates/publishingmatrix

25. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 Publishing Matrix

26. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 Messaging Calendar Too many organizations have anemic planning horizons for messaging Online success lies in planning out narrative arcs Follow the time-honored triple: –Tell 'em you're gonna tell 'em –Tell 'em –Tell 'em you told 'em

27. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 Messaging Calendar Pick a primary channel –e.g. email Plan out the goal of each message –Education, feedback, action, support Design each message –Subject line, ask, narrative outline Use publishing matrix to support core messaging strategy

28. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 What Do I Do Now? Set up a simple dashboard –Netvibes is a great place to start Track basic things –Google alerts for org name, etc –Twitter searches for hashtag Watch what comes back –Add more listening widgets –Focus energy where there's action

29. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 What Do I Do Now? Once listening dashboard is in place –Plan out your messaging, start simple Periodic e-newsletters Web updates –Use publishing matrix to weave in more Tweet about “traditional” content Use social media to drive traffic to site Capture contact info, engage Lather, Rinse, Repeat

30. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 Listening To Improve Work: Internally From crossed wires to working seamlessly. Flickr: farleyj and quapan

31. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 Listening to improve work externally Use your listening dashboard to build: –Relationships: Thank people who retweet and otherwise propagate –Audiences: Find out where your messages resonate and engage –Appreciation: Mention others, and give heads up to others when mentioned –Intuition: Listening makes you smarter as an organization

32. talks! Questions? Submit your questions using the chat box.

33. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 Continue the Discussion… Additional questions can be answered by posting in the Virtual Community Forum: –http://bit.ly/dwM07T

34. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 Get the Most Out of TechSoup At TechSoup, you’ll find a range of technology services to help your nonprofit: – Read helpful articles in our Learning Center – Request donated software, hardware, and online services – Join our community forums to learn from your colleagues – Browse upcoming events and conferences

35. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 Upcoming Webinars Winning Campaigns with Powerful Collateral –Thursday, April 29, 11 a.m. Pacific time

36. Social Media Listening Dashboard Conference Call: 866-740-1260 Access Code: 6339392 Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html

37. talks! Thank you! Please complete the post event survey! Kami Griffiths, kami@techsoup.org, 415-633-9392