1. Intact from QAS Presented by: Barney Craggs Date: 4 th May 2005

2. Agenda The importance of data integrity A new service from QAS Suppression and enhancement data Summary of benefits

3. Data Integrity 87% of organisations use customer data to support strategic decisions 14% of records degrade annually if not updated 31% of consumers end relationship due to inappropriate communications Recognition of the reality gap in database accuracy Source: NOP World research and Royal Mail

4. The importance of accurate data Inaccurate data costs every time it is used 80% of companies believe inaccurate data costs them money A data strategy ensures best practice and makes business sense Source: NOP World research and Royal Mail

5. The Data Integrity proposition More than just Names and Addresses Data integrity within core business systems Dynamic data to the desktop Communication effectiveness and efficiency

6. A new service from QAS

7. Suppression data Telephone preference service (TPS) and Fax preference service (FPS) Over 4 million registrations Legal obligation to use Potential fines and adverse publicity Mailing preference service (MPS) Over 1 million registrations

8. Suppression data National Change of Address (NCOA) 12 million records 100,000 new redirections a month Bereavement Screening 700,000 people die a year £18 million wasted mailing the deceased

9. Suppression data Goneaway suppression 18,000 people move daily Not always together or permanently 13 items of DM a month Duplicate detection 70% consumers annoyed by duplicate mail Individual, Family or Household

10. Enhancement data BT’s Operator Services Info Sys (OSIS) Telephone number verification, addition, formatting and ex-directory flagging 50,000 changes a day Electoral Register Name verification and formatting

11. Enhancement data Demographic, Lifestyle and Behavioural Individual-Age, gender… Financial-Income, debt… Family-Composition, life stage… Property-Type, tenure…

12. A new service from QAS On line access 24/7 to new data Automated and easy to use Free data healthcheck Pay as you use pricing

13. How the service works Register at www.intact.qas.com Upload your data via the secure web link Receive your free data healthcheck Select the services you need Download your data

14. How accurate is your data? Who’s moved? Are telephone numbers correct or present? Free data healthcheck

15. Who’s goneaway or deceased? How many duplicates are there? Profile your customers types Who needs to be suppressed? Free data healthcheck

16. Benefits Effectively manage data at your desktop Access to a multitude of dynamic data Simple, easy and secure access Greater control and accessibility Data integrity versus just in time accuracy

17. Benefits Improve ROI on communications Increase response rates & campaign effectiveness Reduce offence and unsolicited contact Cut costs to duplicates, deceased and goneaways Identify more profitable customers Track valued customers

18. Benefits Protection of goodwill and brand image Reduce the risk of fraud DMA compliance and legal implications of contacting “opt-outs” Enables industry best practice approach

19. Questions and Answers QuickAddress for Call Centre End