1. Health and Well Being Board Meeting 9 th July 2015 Veronica Reynolds © 2015 Intelligent Health

2. “Physical inactivity is the fourth leading cause of death worldwide. © 2014 Intelligent Health

3. In the UK 17% of deaths are caused by inactivity © 2015 Intelligent Health

4. Attributable fractions (%) for all-cause deaths in 40 842 (3333 deaths) men and 12 943 (491 deaths) women in the Aerobics Center Longitudinal Study. Blair S N Br J Sports Med 2009;43:1-2

5. Impact that inactivity has on mortality, cancer, diabetes and stroke in Waveney © 2015 Intelligent Health Waveney DistrictTotal Cases Cases attributable to inactivity Costs attributable to inactivity (£) Deaths555102 CHD233111,158,320 Breast Cancer8117134,730 Colo-Rectal Cancer8017171,628 Diabetes5215590358, 241 Stroke 242,539 Total 2,065,458 Table 3 impact that inactivity has on mortality, cancer, diabetes and stroke in Waveney

6. Beat the Street Is Measurable Develops Partnerships Enhances Communities © 2015 Intelligent Health

7. Beat the Street has moved physical activity from a venue based strategy © 2015 Intelligent Health/NHS London

8. …. to a community based activity where activity happens everywhere © 2015 Intelligent Health/NHS London

9. In fact we got lots of people becoming activity leaders themselves © 2015 Intelligent Health

10. …and so transforming the streetscape into an activity centre © 2013 Intelligent Health Work GP School Street Park Sport Home

11. ….we use gameification © 2015 Intelligent Health/NHS London

12. © 2014 Intelligent Health ….and fun

13. …..to attract 12% of those elderly with long term conditions

14. Motivation ….. Habits European Journal of Social Psychology Volume 40, Issue 6, Volume 40, Issue 6, pages 998–1009, October 2010

15. Days in the past week of 30 minutes or more of physical activity (Reading) © 2015 Intelligent Health 3 months after BTS 53% of participants met activity guidelines

16. Changes in % of population reaching 150 minutes a week. © 2015 Intelligent Health

17. 1 2 3 4 5 6 7 8 9 10 1 8 8 8 8 8 Bringing communities together

18. Beat the Street in Lowestoft Funded through Public Health Suffolk County Council – ‘Inspiring Suffolk to be England’s most active county’ In partnership with Gt Yarmouth and Waveney CCG, Lowestoft Rising And Sentinel Leisure Runs from 22 nd June – 21 st July Aim to walk around the world as many times as possible via the most Easterly points on each continent Every school signed up Aim to involve 25% of the population

19. KPIs for Lowestoft BTS © 2015 Intelligent Health Total Population Total Adult population Inactive Adults Total Child Population Inactive Children Total adults to engage with BTS Lifting 18% of adults out of Inactivity Lowestoft 58,58650,96915290 (29.86%) 7,6165,331 (70.00%) 7,645 (15%) 1,376

20. 101 Beat Boxes

25. Beat the Street Lowestoft so far… © 2015 Intelligent Health Week 2 Stats Number of users11567 Total number of unregistered users 7142 Total miles walked75812 Number of teams28 Team with highest points Pakefield Primary School Team with highest average points Corton C of E Primary School

26. NICE ROI model for BTS (2 yrs) © 2015 Intelligent Health All calculations are based on a two year ROI Number of QALYS created For Every £1 spent the return for Health For Every £1 spent the return for productivity For Every £1 spent the return for transport Net value HEALTH (including healthcare cost savings and the value of health gains) Total Benefits for Productivity Total Benefits for Transport Lowestoft67£25£16£6.25£1,295,800£818,994£284,556

27. Thank You Veronica.reynolds@intelligenthealth.co.uk