Presentation is loading. Please wait.

Presentation is loading. Please wait.

Community Relations prepared by Jeff Pierson Community Relations Director.

PublishOswald Jefferson Modified over 8 years ago

Similar presentations

Presentation on theme: "Community Relations prepared by Jeff Pierson Community Relations Director."— Presentation transcript:

1 Community Relations prepared by Jeff Pierson Community Relations Director

2 Community Relations: Principles Community Relations is about cultivating relationships with: Public (our clients and potential clients) Partners Ensuring that community relations and customer service is part of our culture Customer Service Representatives, Clinical Assistants, Nurses, Administration, etc.

3 Outreach & Marketing: Strategy Goals based on Strategic Plan: Develop program driven advertising and awareness campaigns. Develop joint marketing collaborations to promote public health. Develop relationships with non-traditional partners. Key is to proactively manage relationships with clients, existing partners, and new partners.

4 Public Outreach / Marketing: Tactics Onsite Marketing Reception area improvement, multi-media Take Home Marketing Sticky advertising Online Marketing Website, mobile website, Facebook, Twitter, Public Health Alerts (13,000 web visits, 100 mobile calls) Offline Marketing Local newspapers, movie theaters, local businesses, etc.

5 Outreach & Marketing: Application Examples of efforts: WIC “Before the Movie” 500,000 viewings over 6 month period WIC and District Facebook page with over 600 participants / likes WIC radio ads heard by thousand of people each month. (32 spots - 4 radio stations, 4 websites, and thousands of listeners) = 1,000+ listeners each day Working with local, small publications Promotions at private and public locations (Fairfield) Multi-media promotion in reception

6 Quality Improvement / Assurance QI / QA Tools: Walk-in Survey Customer Service Survey Client Satisfaction Survey New Client Survey Transportation Survey WIC program Survey

7 The Future? Based on Surveys Online Classes (fewer appointments to address transportation and work issues) Online bill payment Public Kiosks Weekend Appointments Challenges in current plans Outreach to Spanish speaking community More clinics in rural / frontier communities

8 Let’s Take A Look South Central Public Health District Online www.phd5.idaho.gov mobile.phd5.idaho.gov Facebook: SouthCentralIdahoWICMoms & SouthCentralPublicHealthDistrict

Download ppt "Community Relations prepared by Jeff Pierson Community Relations Director."

Similar presentations

INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Why is The Benefit Bank Interactive Marketing Package just like a Best Friend?

INTERACTIVE MARKETING PACKAGE Fall 2010Interactive Marketing Package Why is The Benefit Bank Interactive Marketing Package just like a Best Friend?
SOCIAL MEDIA FOR BUSINESS Effectively leveraging this powerful marketing tool. Eric D. Schulz Co-Director of Strategic Marketing and Brand Management.

SOCIAL MEDIA FOR BUSINESS Effectively leveraging this powerful marketing tool. Eric D. Schulz Co-Director of Strategic Marketing and Brand Management.
A comprehensive plan complied by Ms. Concetta DAlessio, Mr. Thomas Gelok, & Ms. Meghan Kilfeather of the University at Buffalo. DAlessio, Gelok, Kilfeather.

A comprehensive plan complied by Ms. Concetta DAlessio, Mr. Thomas Gelok, & Ms. Meghan Kilfeather of the University at Buffalo. DAlessio, Gelok, Kilfeather.
PUBLIC RELATIONS - UPDATE 7080 Public Image Citation criteria Dec 4, 2012.

PUBLIC RELATIONS - UPDATE 7080 Public Image Citation criteria Dec 4, 2012.
1 © Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D 1 © Copyright 2013 The Carter Malone Group.

1 © Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D 1 © Copyright 2013 The Carter Malone Group.
SalesEngine. The Nuts & Bolts of Our Shop Our Focus: Lead Generation Lead Capture Lead Conversion No Outsourcing (100% U.S. talent) 24/7 Support.

SalesEngine. The Nuts & Bolts of Our Shop Our Focus: Lead Generation Lead Capture Lead Conversion No Outsourcing (100% U.S. talent) 24/7 Support.
 Social science applied research center formed by nine higher education institutions in Lackawanna and Luzerne counties and owned by Wilkes University.

 Social science applied research center formed by nine higher education institutions in Lackawanna and Luzerne counties and owned by Wilkes University.
Welcome 2014 Team Training Guide & Planning Calendar.

Welcome 2014 Team Training Guide & Planning Calendar.
SCORE Public Service Announcements SCORE Mentors and Clients are Helping America; Get the Word out in Your Community.

SCORE Public Service Announcements SCORE Mentors and Clients are Helping America; Get the Word out in Your Community.
What is marketing? Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing focuses.

What is marketing? Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing focuses.
Is Social Media a Fad? Social Media Revolution Social Media Presence It’s important to be participating in social media. But, participating does not.

Is Social Media a Fad? Social Media Revolution Social Media Presence It’s important to be participating in social media. But, participating does not.
Community Resource Cultivation Module 3. Start Where You Are Use existing contacts, networks and resources as a starting place for developing your robotics.

Community Resource Cultivation Module 3. Start Where You Are Use existing contacts, networks and resources as a starting place for developing your robotics.
SAVI Marketing and Communications Plan May 8, 2015.

SAVI Marketing and Communications Plan May 8, 2015.
“Sky” “Sky” from The Show M-F 6am-10am Sky started working on The Show back in 1999 up in the Bay Area. Sky is the news girl, but has been described by.

“Sky” “Sky” from The Show M-F 6am-10am Sky started working on The Show back in 1999 up in the Bay Area. Sky is the news girl, but has been described by.
 It is a firm that------ 1. Creates new promotional ideas 2. Designs print, radio, television & internet advertisements 3. Books advertisement space.

 It is a firm that Creates new promotional ideas 2. Designs print, radio, television & internet advertisements 3. Books advertisement space.
2010 Arts Alliance Co-op. Program Execution Collaborative Program Development Grantees decided a collaborative marketing campaign would help increase.

2010 Arts Alliance Co-op. Program Execution Collaborative Program Development Grantees decided a collaborative marketing campaign would help increase.
Models for a cross agency rural Allied Health workforce Richard Cheney, Delys Brady, Graeme Kershaw, Linda Cutler, Jenny Preece.

Models for a cross agency rural Allied Health workforce Richard Cheney, Delys Brady, Graeme Kershaw, Linda Cutler, Jenny Preece.
Who is SDOP  A non-partisan, multi-faith organization  Represents 35 congregations and over 50,000 families all over San Diego County  We teach people.

Who is SDOP  A non-partisan, multi-faith organization  Represents 35 congregations and over 50,000 families all over San Diego County  We teach people.
Mobile Application Report Mohammed Nasser 20900531.

Mobile Application Report Mohammed Nasser
Marketing with Radio & Digital in 2014 Cumulus Media Salt Lake City reaches nearly two million website visitors every month with innovative, exclusive.

Marketing with Radio & Digital in 2014 Cumulus Media Salt Lake City reaches nearly two million website visitors every month with innovative, exclusive.

Similar presentations

Ads by Google