1. Types of research Julie Richards

2. Research Types of research Application Objectives Types of information sought Source of data Applied Pure Descriptive Exploratory Correlational Explanatory Quantitative Qualitative Primary Secondary

3. Primary Sources –This kind of data is new, original research and information is directly obtained by the researcher. Secondary Sources – Researchers do not produce the data personally but obtain it as a second- hand report or record and then reuse it in their own research study.

4. ACTIVITY – List all the possible source of information for both primary and secondary research. Primary = questionnaires, interviews, scientific experiment, formal and informal observations etc Secondary = internet, journals, media, books etc

5. Quantitative research – This type of research always involves measuring in someway e.g. “how many”, “how often”, “What percentage or proportion”. Statistical tests are then carried out on the data. Qualitative research – This type of research has no numerical data. A lot of social science research is conducted into people’s experiences.

6. Activity List what you think the following types of research involve :- Field experiment Observation Surveys Case study Longitudinal study Cross cultural study Questionnaires Interviews List the advantages and disadvantages for each one.