2. Enjoy some beautiful ads

8. Brainstorming: 1 Where can we find these ads? 2 Why do you like these ads? On billboards, on the Internet, in newspapers/ Magazines, on TV, in leaflets, or in buses etc. They are quite interesting, creative and we can get some useful information from them.

9. Observation: Observe the six pictures. Try to divide them into two parts. Project Hope Earth DaySay ‘No’ to drugs SoftwareOxlin Airlines Soft shine shampoo

10. Ads for public issues Ads for sales Project Hope Earth Day Say ‘No’ to drugs Software Oxlin Airlines Soft shine shampoo

11. Discuss and speak: Read the instructions and focus on the six posters. Try to answer these questions: What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster?

12. The first poster is intended to make people aware of the importance of Project Hope. It makes people realize that there are still a lot of children dropping out of school for economic reasons. It calls upon people to do something to help children in poor areas. The poster makes us aware of the needs of other people. Poster 1

13. This poster is intended to sell his Product to the persons who want to study on the computer. With the persuasive words ”special discount” and images to attack people’s attention, people would buy some cheap learning software. Sometimes this will help you. But sometimes don’t. In our actual life, if you want to study, I think you can learn something well without learning software. On the contrary, if you have learning software, you are not sure to learn something well. Poster 2

14. This poster is a commercial advertisement. It offer the Airline service. It uses “I live to fly with Oxlin Airlines. Taking airlines is a fast way to get to another place. In this way can much of time be saved. Poster 3

15. This poster strikes us a lot. It is trying to show us that the birds have nowhere else to build their nets. They have to build their nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Poster 4

16. Taking drug is harmful both to the people who take drug and their family. If someone takes drugs, he will become seriously ill. This poster is intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us. Poster 5

17. This poster is targeting young people especially girls, because they pay more attention to their appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo. Poster 6

18. Do you remember the sentence used in the advertisement? Just do it. 跟着感觉走 Started Ahead. 成功之路，从头开始 The choice of a new generation. 新一代的选择 Impossible is nothing 一切皆有可能 I can play… Obey your thirst ． 服从你的渴望 Connecting People.(Nokia) 科技以人为本 我的光彩来自你的风采 我不认识你，但我谢谢你！ 农夫山泉有点甜 趁早下 ‘ 斑 ’ ，请勿 ‘ 痘 ’ 留 耐克 飘柔 百事可乐 阿迪达斯 李宁 匹克 雪碧 诺基亚 沙宣洗发水 义务献血 农夫山泉 某化妆品广告

19. More ads for you to discuss: Protect water, Protect ourselves. Can you think about a good slogan for each ad?

20. Never delete Green Keep it Forever!

21. Enjoy your music, Enjoy your Sony!

22. Cherish your life!

23. Taiwan, China!

24. Shoes can fly! So do your dreams!

26. Homework 1 Look for more interesting ads and show them to your classmates next time. 2 Make good preparations for Reading part.