1. Road Running Our vision for the future RRLG Consultation Meeting Presentation September 2007

2. RRLG mission Support event development (sharing best practice) Build participation (across all age groups, communities) Drive higher performance (today’s elite… + nurturing stars of the future) A better funded sport All money raised will be reinvested into endurance running.

3. Building participation….

4. According to Sport England…  Number of people running for 20 minutes or more, 3 times a week: 2,000,000

5. How is the running market made up? Permitted races2,000 Total Entries – permitted races850,000 Unique runners - permitted races 400,000 85,000 attached (21%) 315,000 unattached (79%) Unique runners – other events e.g. Race for Life, Nike 10K 600,000 + Unique runners – non competing 1,000,000 + Total market size (unique runners ) 2,000,000+ Source: RRLG estimates

6. Runners’ World  Web site members: 330,000  Unattached 300,000 (91%)  Attached 30,000 (9%)

7. Trends… 2000 to 2006  FLM entry up by 29%  Reading Half Marathon entry up by 47.4%  Running retail sales up by 70-90%  Race for Life entry up from 120,000 to 750,000  Runners’ World online members up from zero to 330,000  Runners’ World magazine subscriptions up from 50,000 to 85,000

8. Build participation… The base of the pyramid Grab their attention from an early age …

9. Maintain participation Teenage years : Hold their attention! Keep them in the sport Spot hidden talent A route-map to success

10. Further develop participation 20’s… Keep running as the “sport of choice”

11. Rediscover participation 30 somethings… Support the “born again” runner… 2004

12. Participation never ends…. The benefits of participation never end…

13. Shifting demographics There are 600,000 people of East African descent living in the UK How can we bring this community into road running?

14. Participation – how can we help? 1.Engage more unattached runners in the community of the sport 2.Leave more money in the hands of race organisers – the majority of which are running clubs - to grow and improve their events  Financially incentivise race organisers to attract unattached runners 3.Raise funds through other means and deliver them to all levels of the sport… Our philosophy

15. Participation - how could RRLG help?  Promote events  Online race directories with online entry  A universally-recognised quality kite-mark  Marketing packs for races  Promote the vision of road running  Schools  Communities not currently involved  Keep runners engaged  Increase membership of affiliated running clubs  Talent spotting through online rankings  Online social networks  Develop coaching networks

16. Support event development….

17. Supporting event development  Take leadership on standards  medical standards  safety standards for runners and spectators  consolidated approach to police forces re road closures  Training and qualification of race organisers  A race director qualification  Online learning resources  Training for marshalls  Sharing of best practice  Race organiser’s forums  Race organiser’s newsletter

18. Drive higher performance….

19. Elite performance… a mixed report

20. Elite performance – who’s next? ?

21. Higher performance – what will RRLG do about it??  Investment to support three key strands  Coach Development  Competition  Athlete Support  Tap into existing endurance expertise to identify investment opportunities  support the national event development programme and performance development  Blue sky performance thinking will be welcomed…

22. The virtual running club…. Our vision

23. Virtual running club 1.Raise funds to realise our vision for the future of the sport 2.Bring unattached runners into the community of the sport 3.Drive up membership of affiliated running clubs Our goals…

24. Web portal Virtual running club Affiliated club directory / join online Race directory / online entry Running articles Results and rankings Blogs and forums Race organiser resource Club shop Running UK news

25. Virtual club – Envisaged value proposition  Track your official race results on line  Enter our online challenges  Keep up to date with events in your area  Get preferential entry to selected major events  Save money on race entry  Take advantage of special offers on running apparel, accessories, travel and more..  Buy exclusive branded merchandise  Support the growth of the sport  Track your official race results on line  Enter our online challenges  Keep up to date with events in your area  Get preferential entry to selected major events  Save money on race entry  Take advantage of special offers on running apparel, accessories, travel and more..  Buy exclusive branded merchandise  Support the growth of the sport …all this for only £___ per year Free for affiliated runners

26. How will we grow membership of “real” affiliated clubs? We will …  Highlight local clubs on sign-up  “your nearest clubs are…. “  Enable affiliated clubs to set up micro-sites  Offer online sign-up and payment system for club membership  Send regular emails to encourage members to join their local affiliated club  Subject to data protection opt-in  Offer online advertising for clubs  targeted at local area members  free of charge

27. Possible personal homepage Welcome Bob Your race records ------- Personalised Adverts Your rankings 4,473 rd in UK at Marathon 27 th in region Handicap Upcoming events In your area At your preferred distance Membership details Affiliated club Joined date / renewal date Join your local club! News feed

28. Driving membership of the club… How can race directors and affiliated clubs help?  Provide runners’ data and / or  include standard flyer with entry forms, info packs and goodie bags  Carry the kite-mark  eMail to runners  Website banners  Word of mouth….

29. The new licence scheme….

30. The new licence scheme… goals  Leave more money in the hands of race organisers - the majority of which are affiliated running clubs  Keep it simple to administer  Encourage organisers to widen the net  Bring in more unattached runners  Grow membership of virtual club through referrals  Bring more money into the sport  No fee for closed races

31. % of unattached runners % unattached # of runners

32. Savings over current model… RunnersBandAverage % of unattached runners NEW MODEL: Licence fee per race Current model: Unattached levy fees per race Saving over current model 250-5024.1£ 10£ 12.0517% 7551-10024.1£ 25£ 36.1531% 125101-15032.3£ 34£ 80.7558% 175151-20032.3£ 50£ 113.0556% 250201-30036.4£ 75£ 181.7559% 350301-40040.4£ 120£ 282.8058% 450401-50040.4£ 155£ 363.6057% 550501-60047.2£ 220£ 519.2058% 650601-70047.2£ 260£ 613.6058% 750701-80048.9£ 320£ 733.5056% 850801-90050.6£ 370£ 860.2057% 950901-100050.6£ 420£ 961.4056% 15001001-200057.3£ 700£ 1,719.0059% 25002001-300063.1£ 1,115£ 3,155.0065% 35003001-400075.5£ 1,500£ 5,285.0072% 45004001-500081.8 £ 1,840 £ 7,362.0075% Estimates of unattached runners courtesy of John Driscoll, based on North of England statistics

33. Income to the counties – how will it change?

34. … from April 2008  Counties will no longer receive grant aid based on unattached levy income  A service rate will be negotiated with permit secretaries / permitting agencies based on forecast licence fees  Fee to be used at the discretion of the permitting agency

35. Accessing development funds  Our goal: make grant applications fast and simple  Criteria will be clear and highly visible  Key criteria:  Support event development  Build participation  Drive higher performance

36. Summary Support event development (sharing best practice) Build participation (across all age groups, communities) Drive higher performance (today’s elite… + nurturing stars of the future) A better funded sport All money raised will be reinvested into endurance running.