1. Color Theory in The Book Thief

2. Death sees color, before he sees people… ….therefore, you need to know what the colors mean!

3. Why does the color matter? Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62 percent and 90 percent of that assessment is based on color alone.

4. EMOTIONSEMOTIONS

6. Some other facts about color… Color Increases Memory Color Engages and Increases Participation -Ads in color are read up to 42% more often that the same ads in black an white Color Attracts Attention - Tests indicate that a black and white image may sustain interest for less than two-thirds a second, whereas a colored image may hold attention for two seconds or more -People cannot process every object within view at one time. Therefore, color can be used as a tool to emphasize or de-emphasize areas.

7. Color and Brand Identity Color increases brand recognition by up to 80 percent Heinz Color influences brand identity in a variety of ways. Consider the phenomenal success Heinz EZ Squirt Blastin’ Green ketchup has had in the marketplace. More than 10 million bottles were sold in the first seven months following its introduction, with Heinz factories working 24 hours a day, seven days a week to keep up with demand. The result: $23 million in sales attributable to Heinz green ketchup (the highest sales increase in the brand’s history). All because of a simple color change.

8. DETAILS ON THE MAIN COLORS

9. Red Red is the color that we pay the most attention to. It is the warmest and most energetic color in the spectrum. We associate it with love, danger, desire, speed, strength, violence, anger, emergency, blood, etc. Red can evoke a fight or flight response, raise blood pressure, and make the heart beat faster.

10. Green One of the most often cited favorite colors. It represents nature, environment, health, good luck, renewal, youth, spring, fertility, jealousy, envy, and misfortune. It is often worn in operating rooms by surgeons.

11. White What we see when all colors come together in perfect balance. It represents purity, simplicity, cleanliness, peace, youth, humility, innocence, birth, good, winter, marriage. “A white lie” Black The absence of light, and therefore, of color. It represents power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, unhappiness, depth, sadness, anger, mourning, and death. “Black Market” “Black Friday”

12. Blue Blue is often considered to be the safest global color. It is also considered a business color because it reflects reliability. It represents peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, security, cleanliness, order, loyalty, sky, water, cold, technology, and depression. It can slow the pulse rate, lower body temperature, and reduce appetite. “True Blue”

13. Purple It represents royalty, spirituality, nobility, ceremony, mystery, transformation, wisdom, enlightenment, cruelty, arrogance, and mourning. It is considered an exotic color. It is a trendy color targeting creative types.

14. Yellow It represents joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, philosophy, dishonesty, betrayal, deceit, illness, hazard, spirituality, and inspiration. A yellow rose is a symbol of friendship, less passionate or threatening than red ones.

15. Orange It is combination of red and yellow. Therefore it expresses energy and has attention getting purposes. It represents balance, warmth, enthusiasm, vibrancy, and is demanding of attention.