1. BECAUSE ethical and effective fundraising practices build trust and strengthen relationships. BECAUSE education, training, mentoring and research empower fundraisers. BECAUSE donor-centered fundraisers help transform giving to create social change. The cooperative, annual fund program of the AFP Foundation for Philanthropy and our chapter. afpfoundation.org/bethecause

2. The “Campaign” Defined BE the CAUSE embodies the importance and impact of a profession that – values ethical and effective fundraising and – works in the interest of the public good. BE the CAUSE embraces what fundraisers do and why we do it.

3. What We Do and Why We Do It The AFP Foundation is committed to improving the fundraising profession and creating societal impact. Together, we can: – Empower fundraisers, – Strengthen relationships, and – Transform the way donors give.

4. AFP Foundation Purpose Statement The AFP Foundation’s purpose is to generate resources for strategic initiatives that advance ethical and effective fundraising worldwide.

5. 2015 BE the CAUSE Results Total: $487,804 from 4,352 donors—a 16% AFP member participation rate Of that amount, $120,833 (25%) from 2,130 donors is a result of the calling program Although we didn’t quite reach our ambitious $500,000 goal, it is a 7.5% increase from the 2014 campaign total of $453,682.

6. Your 2015 Gift Helped Support $119,108 in support back to 115 local chapters Professional Development Grants (formerly scholarships) – $117,445 in awards for the AFP International Fundraising Conference 131 Chamberlain Scholars (first-time conference attendees) 19 Diverse Communities Scholars 11 Collegiate Scholars – $8,000 in awards for AFP Leadership Academy 8 Leadership Scholars Program and research support – Inaugural AFP Collegiate Leadership Conference 38 collegiate members and advisors – Curriculum revision of AFP CFRE review course – Annual Compensation and Benefits Survey

7. Your Gift at Work in 2016 2016 Goal: $500,000

8. 2016: New Faces of Fundraising Prepares emerging fundraisers from diverse communities for the workforce through: “Fundamentals of Fundraising,” Other training programs & educational resources, AFP membership, Mentoring, and A paid internship at a local nonprofit. Adrienne McDade, Director of Annual Giving University of Cincinnati Foundation New Faces – Cincinnati, Class of 2013 Co-chair, New Faces Program – Greater Cincinnati Chapter Adrienne on stage at the 2016 International Fundraising Conference in Boston, MA

9. 2016: Emerging Fundraisers Academy June 2-4, 2016, Orlando, FL For undergraduate and graduate students exploring careers in fundraising and nonprofit management 2015 Collegiate Leaders Conference Attendees & Speakers

10. 2016: Growth in Giving Initiative afpfep.org Research to identify and understand the many variables that affect philanthropic giving in the United States. Fundraising Effectiveness Survey Report Fundraising Fitness Test

11. Ways to Give Text “BETHECAUSE” to 61416 (available year-round) Online at afpfoundation.org/bethecause (Donate Now) or afpnet.org (Make a Gift)afpfoundation.org/bethecause Mail check to AFP Foundation for Philanthropy, 4300 Wilson Blvd, Suite 300, Arlington, VA 22203-4168 Call the AFP Foundation directly at (703) 519-8470 for gifts via credit card or to set-up recurring gifts (Alpha Society)

12. Mobile Giving Text BETHECAUSE to 61416 – DONATE NOW This mobile giving appeal is being provided at no cost by Innovairre Communications. Standard text messaging rates may apply.

13. Online Donation Page afpfoundation.org/bethecause – Donate Now afpnet.org – Make a Gift Join Alpha Society Make a Pledge with Payment Schedule Login to Make a Pledge Payment

14. How Much of Your Gift Goes Back to Our Chapter? Tier Chapter Distribution Criteria 115%From first dollar raised 225% Meet low-range goal PLUS achieve 100% Board Participation 335% Meet high-range goal PLUS achieve 100% Board Participation AND an increase in total funds raised from 2015 Tiered, Cooperative Annual Fund Distribution Model

15. Donor Acknowledgement Policy Donors who give <$100 online receive an automatic email acknowledgement; Donors who give <$100 via check or credit card over the phone receive an email acknowledgement within one week; and Donors who give $100+ receive an acknowledgement letter through the USPS within one week.

16. Donor Recognition Levels Steward’s Club: $2,500-$4,999 President’s Club: $1,000-$2,499 Ambassador’s Club – Emerald Level: $500-$999 – Ruby Level: $250-$499 – Sapphire Level: $100-$249 Friends of the Foundation: $50 to $99

17. Donor Clubs Alpha Society – Monthly Giving Program Alpha Society members provide ongoing, essential resources Leadership Society – Hybrid Program Leadership Society members demonstrate sustaining commitments through cumulative giving of $10,000 or more PLUS annual gifts of $1,000 or more. Omega Circle – Planned Giving Program Omega Circle members make significant contributions through planned gifts of $5,000 or more.

18. Thank you from the AFP Foundation for Philanthropy! Thank you for being a member of AFP! Thank you for participating in chapter activities! Thank you for all that you do to strengthen your community and transform society! Thank you for your annual gift to BE the CAUSE!