1. Laila Sæunn Pétursdóttir (laila@krabb.is) Marketing and fundraising manager

2. 2008 Steinar shows up Focus: – To detect cancer early – Increase knowledge of the symptoms

3. What Facts and figures Articles and PR, Talked about cancer in men Banners and advertisment 107.327 brochures to all homes in Iceland Ribbon sale (13.000) High success rate – according to Gallup we reached a high success rate in regards to the campaign, and infact we beat the record in Euroe in the public service/public safety advertisment category

5. http://www.mottumars.is/steinar-flash

6. 2009 Steinar again. – Web-banners, websites, TV, brochures, advertisement campaign, newsletter, PR Tickets sold at the counter at the largest supermarketchain in Iceland (€1.5, €3, €6) Aluminium brouch and tie Large sponsors come in High success rate – great PR

7. 2010 Moustache March is launched Goal to strengthen the fight against cancer, to promote knowledge about the symptoms of cancer. Many features in the campaign – Steinar continues – Selling moustache pins – Selling web banners to companies – Get 1000 men to grow moustache, and sign up at www.karlmennogkrabbamein.is www.karlmennogkrabbamein.is – TV-show to continue with the campaign and competition between those who had got the most funding

8. Advertisement +40 DOCTORS OFFICE. *HELLO. CAN YOU CHECK OUT MY MY MY tttt? -YOUR TONSILS? *NO! -NIPPLES? *NO, A BIT LOWER. -YOUR BELLYBUTTON? *NO BUT YOU ARE GETTING QUITE CLOSE, -YOUR TESTICLES? *YES -OK THIS ALL SEEMS TO BE IN ORDER. *REALLY? -YES *OH THANK YOU SO MUCH. -NO PROBLEM, BUT I SHOULD TELL YOU I AM NOT A DOCTOR I AM JUST CLEANING HERE BUT THANK YOU FOR THE TRUST http://mottumars2010.origo.i s/einstaklingskeppni/almenn ar-upplysingar

9. Advertisement +18-40 WHY SHOULD ALL MEN TOUCH THEIR BALLS REGULARLY,? SIMPLE ANSWER BECAUSE THEN THEY ARE HAVING A BALL.... DID YOU HEAR WHAT I SAID. WHAT AM I DOING I AM TOTALLY CRAZY HERE HEY COMMON THIS IS THE CANCER SOCIETY LET’S NOT HAVE FUN.... BECAUSE IT IS NECESSARY http://mottumars2 010.origo.is/einstak lingskeppni/almenn ar-upplysingar Got the icelandic awards for the best NGO advertisment

10. Success!!!! 126.554 visited the website ( 3.500 normally each month) - In total 320.000 people live in Iceland so more than 1/3 of Icelanders visited the website 220.000 people on the internet 70% of the nation About 2 million views from 114 countries - The 9th most popular website in Iceland The show reached 42% viewers mostly 25-54 male. People voted for the campaign 7,7 of 10, 93% of Icelanders saw the ads. www.mottumars.is Sign in and get people to support you Can be an individual or group

11. Bearded Iceland 35% of males in Iceland grew a moustache - They talked about the union – when they saw someone else with a moustache it was like “hey I can talk to you about cancer

12. 2010 More focus on banners and web Twibbon and Facebook Conference on cancer, a consultant vistited 50 companies and spoke about the fight against cancer in men Companies link to us Photo exhibition The male day

13. PR versus donations

15. How to prepare Software company ( such as www.tmsoftware.is)www.tmsoftware.is Advertisement agencies PR agencies, Volunteers, students Famous people / famous men to start Patients Healthcare staff Support groups Constant communication with the ones who are participating.

16. Thank you Remember a smile and humor can get you places