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Floriculture Overview of the Industry Original by Mark Morgan Berrien County High School Edited by Georgia Agriculture Education Curriculum Office July 2002
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August 2008 Terms used in floriculture: Horticulture Cultivation Processing Sale of fruits, nuts, vegetable, ornamental plants and flowers It contributes over 25 billion dollars to the U.S. economy every year.
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August 2008 Terms used in floriculture: Horticulture industry consists of four major divisions: Pomology: tree fruits Olericulture: vegetables Floriculture: flowering plants Landscape and nursery industry: grasses, annual plants, perennials, shrubs, and trees in the landscape
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August 2008 Terms used in floriculture: Agriculture Production of plants and animals to meet basic human needs. Includes three areas of plant science: Horticulture Agronomy Forestry
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August 2008 Terms used in floriculture: Ornamental horticulture Growing and using plants for their beauty Ornamental plants are used for their aesthetic qualities and their appeal to the human senses
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August 2008 Terms used in floriculture: Floriculture Production Transportation Use of flower and foliage plants
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August 2008 Terms used in floriculture: Cut flowers Flowers grown to be used in arrangements Foliage plants Grown and sold for their beautiful colored leaves and stems
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August 2008 Identify the major differences in producing the following crops: Potted Cut flowers Plant crops –Bedding –Nursery crops
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August 2008 Form groups of 3-4, list what floriculture crops you know of and how they are used. Examples include: Aesthetic value Food, etc.
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August 2008 List 2 crops you would like to grow. List the knowledge and financial needs to produce the crops.
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August 2008 Identify careers within the local area.
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August 2008 Education opportunities for students in horticulture High School: Agriculture education classes and student organizations - National FFA Community College: 1 and 2 year programs Universities: 4 year/baccalaureate degree Vocational Technical Schools that offer Horticulture Programs Arboreta and Public gardens: Diploma programs
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August 2008 Identify careers in floriculture. Production Grower Production superintendent Marketing manager Inventory controller
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August 2008 Wholesale Florist Manager Buyer Salespersons Identify careers in floriculture.
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August 2008 Retail Florist Store manager Sales clerk Designer Identify careers in floriculture.
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