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Published byMorgan Byrd Modified over 8 years ago
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Accelerating trial efficiency, advancing the pace of discovery.
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Problem Enrollment in clinical trials: 1. Participants are challenging to find 2. Traditional recruitment approaches are slow 3. Shotgun marketing is ineffective All lead to expensive recruitment and lost opportunities.
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Solution a customized, scalable digital marketing strategy Leverage digital data, marketing, online algorithms Access a new pool of participants Match right patient, right trial Save time & money
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Our Clinical Trial Marketing Process Trial Eval: Step 1 Ads & Targeting: Step 2 Distribution: Step 3 Call Screening: Step 4 Lead Routing: Step 5 Trial is evaluated for size and cost Create digital profile matching inclusion/exclusion Ads suited for participants and/or caregiver Set online targeting (locale, gender, target disease, disease severity, comorbidities…) If approval is met, lead is routed to appropriate center/CRO for enrollment Launch online campaign Facebook Google Adwords Remarketing SEO / SEM / SMO Marketing automation Interested patients are phone screened to ensure they meet trial criteria & agree to participation
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Market Size $1.2 trillion - Biopharmaceutical sector annual economic activity $64 B - global clinical trial service market in 2020
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Business Model Pay per pre-screened patient (PPP) delivered to YOUR site No upfront investment Reduce initial risks for trial enrollment Pricing dependent on extent of trial inclusion/exclusion criteria
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Competitive Advantages No out of pocket costs, until results Partners top tier enrollment stats, increased revenue Trial Sponsors faster trial completion Trial participants find the right trial, better access to the care they need
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