1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind Technologies Inc. | All rights reserved Best Practices for Finance Marketing Nick Talbert| Director, Product Marketing Get the Most Out of Digital

2. © 2011 MediaMind Technologies Inc. | All rights reserved Exceptional Digital Marketing Ads ClicksImpressionsEmailPlacements Ads ClicksImpressionsEmailPlacements

3. © 2011 MediaMind Technologies Inc. | All rights reserved Great Interactive Starts with the Advertiser Customer Life Cycle More opportunity to change the media, marketing, creative, campaign, etc… Exceptional digital requires creating interactive elements throughout the consumer life cycle

4. © 2011 MediaMind Technologies Inc. | All rights reserved More Bang for Bank’s Bucks Using Data: Targeting with Scale Smarter Frequency: Relooking at Retargeting Message Impact: Personalized Engagement

5. © 2011 MediaMind Technologies Inc. | All rights reserved Using Data - Data Driven Opportunities

6. © 2011 MediaMind Technologies Inc. | All rights reserved Make Better Use of Owned Data Credit CardsHome LoansInvestment ServicesChecking Account

7. © 2011 MediaMind Technologies Inc. | All rights reserved Organize Data Around Consumer Credit CardsHome LoansInvestment ServicesChecking Account Credit Cards Home Loans Invt. Services CK Accounts Credit Cards Home Loans Invt. Services CK Accounts Search Display Rich Media Email Search Display Rich Media Email Acquisition Activation Services Retention Products Channels

8. © 2011 MediaMind Technologies Inc. | All rights reserved

9. Banking Audience

10. © 2011 MediaMind Technologies Inc. | All rights reserved Finance Under Exposed Conversion Rate by Frequency for Rich Media Avg. Frequency in 2010 – 1.27 Major underexposure in 2009 Avg. Frequency in 2010 – 1.27 Major underexposure in 2009

11. © 2011 MediaMind Technologies Inc. | All rights reserved End of the Funnel Frequency Optimized New Acquisition Checking account, has not converted Encourage consumer to stay engaged Post Conversion, Earn More Rewards Consumer Purchase Cycle

12. © 2011 MediaMind Technologies Inc. | All rights reserved Data Driven Media And Creative ▸ Female ▸ Income over 75k Audience Data MediaCreative A.Use audience data to create versions in messaging Message A Message A Message B Message B Message C Message C Audience + Message

14. © 2011 MediaMind Technologies Inc. | All rights reserved Dynamic Creative Optimization Ad A Ad A Ad B Ad B Ad C Ad C Ad A Ad A Ad B Ad B Ad C Ad C

15. © 2011 MediaMind Technologies Inc. | All rights reserved Control Consumer Creative Experiences Apply ad settings across campaign apply to audience cookies, not placements Sequencing Frequency Capping Geo-Targeting Retargeting Keyword Targeting Demo Targeting Sequencing Frequency Capping Geo-Targeting Retargeting Keyword Targeting Demo Targeting 123 Ad Settings Ex. Sequencing across publishers Rich Ex. Frequency capping across publishers RichStandard

16. © 2011 MediaMind Technologies Inc. | All rights reserved First Impression is the Most Important Conversion Rate by Frequency for Rich Media Conversion Rate by Frequency for Standard Media Majority of conversions happen on the 1st impression

17. © 2011 MediaMind Technologies Inc. | All rights reserved Danske VISA Citi HSBCAmerican Express Virgin

18. © 2011 MediaMind Technologies Inc. | All rights reserved All Rich Media Was Not Born Equal Click Through RateConversion Rate Video boosted CTR for financial ads by 302% and Conversion Rate by 21% Video boosted CTR for financial ads by 302% and Conversion Rate by 21%

19. © 2011 MediaMind Technologies Inc. | All rights reserved Summary Using Data: Targeting with Scale Smarter Frequency: Relooking at Retargeting Message Impact: Personalized Engagement