2. Busines Exploration JEOPARDY! Get ready to play… Mrs. Largo 2011

3. Business Explorations JEOPARDY! 1.The room will be divided into two groups or teams. 2.Each side will take turns selecting a question. 3.Each person from the team will have a chance to answer (we will go up and down the rows with each question so everyone gets a chance). 4.If you cannot answer within 20 seconds, the other team will have a chance to answer. 5.If they cannot answer within 20 seconds, the original team can answer. 6.Incorrect answers in Double Jeopardy will be penalized—so be careful! 7.You may use your books/notes but hurry up! Time will run out! 8.There are 6 Daily Doubles. 9.A score keeper is needed. 10.Answers must be in the form of a question. 11.The team with the most money wins! Let’s Play!

4. $500 $400 $300 $200 $100 TermsPotpourriProductsDistributionGoods

5. What are industrial goods? Goods purchased by businesses/commerce for the production of other goods for resale to consumers. Goods

6. What are consumer goods? Finished goods intended for use by the consumer for personal, family, or household use. Goods

7. What are shopping goods? Purchased after shopper has compared such things as price, quality, style and color, required more of a shopper’s time and are more expensive. Goods

8. What are convenience goods? Items that can be bought with little shopping effort, such as gum. Goods

9. What are specialty goods? Shoppers are willing to make special efforts to buy these goods and they require considerable time, effort and money to find. Goods

10. What is promotion? Communication that is intended to inform, persuade, or remind an organization’s target segment. Terms

11. What is a marketing plan? Set of strategies for accomplishing marketing objectives. Terms

12. What is an advertising agency? An independent firm that plans, produces, and places ads for its clients. Terms

13. What is market segmentation? Process of dividing a market by similar traits. Terms

14. What is the marketing concept? The process of satisfying a customer's needs while achieving the firm’s goals. Terms

15. What are intensive, selective, and exclusive? The three types of distribution. Distribution

16. What are retailers? These are who middlemen/intermediaries sell goods to after purchasing in large quantities from producers. Distribution

17. What is True The answer to the following True/False question: The more marketing channels needed to get the product to the consumer, the higher the price of the product will be. Distribution

18. What are wholesale groups and intermediaries? Marketing organizations that link producer and consumer within a marketing channel. Distribution

19. What are channels of distribution? The series of buyers and sells through whom goods pass on their way from the producer to the end unit. Distribution

20. What are introduction, growth, maturity, and declining? The four stages of the product life cycle. Products

21. What are form, time, place, and ownership? The four utilities discussed in class. Products

22. What is product mix? General Mills selling yogurt, cereal, and baking products is an example of this. Products

23. What is a product line? Kellogg’s producing Corn Flakes, Rice Krispies, Raisin Bran, etc, is an example of this. Products

24. What is price lining? CD’s priced at $10, $20, and $30 is an example of this pricing strategy. Products

25. What is “follow the leader”? The pricing strategy that airlines use. Potpourri

26. What is brand advertising? The type of advertising that promotes brands of products or services and is the most common form of advertising. Potpourri

27. What are advertising, personal selling, and public relations? Promotional mix indicates these three things. Potpourri

28. What are product, price, place, and promotion? The four P’s of marketing. Potpourri

29. What is a cash discount? When this is written on an invoice (2/10 net 30), this type of discount is being given. Potpourri