1. Starters

2. Product life cycle Move the labels into the right place and draw a curve Time Number sold launch Growth Maturity Decline

3. Channels of distribution Can you add channels b, c and d to the diagram? Producer Consumer Wholesaler Retailer A A

4. Match the strategy to it’s example Draw a line from one to another Kellogg's cereal matching other cereal brands Lulu selling cakes at the front of the store for 10p Car selling for 79980 Dhs Train ticket sold cheaper for students Apple iPhone high charges 200% mark-up on all items in a department store New biscuit brand on market selling very cheap in all stores Cost-plus Skimming Competitive pricing Penetration pricing Psychological pricing Dynamic pricing Promotional

5. Promotion 4 Methods – Advertising Print media Broadcast media Outdoor media – Sales promotion Point of sales Free gifts / samples / competitions – Direct marketing Mail order Direct mail – Personal selling E-mail Sales force Agents The aim of promotion is to persuade or to inform Persuasive Objective is to convince consumers that they need the product and the need the firm’s brand eg yoghurt scenes of fields and cows Informative Objective is to give technical information, often by service providers eg yellow pages

6. Group the following: Print based media Broadcast media Outdoor media Newspapers Specialist magazines Free newspapers radio cinema TV posters Illuminated signs Local papers Advert is permanent Advert lacks impact sound colour movement