1. Online Shopping

2. The physical stores function Customer Store Compare and Explore Senses Unique/S pecial

3. Internet Shopping Fashion Electronics Books, Films, Music and Games Can’t try it on Everyone is unique Delivery No difference Cheaper Second-hand

4. The Future Store Store Customer Customer A Customer B Mobile and Online Tablets No staff Data

5. Conclusion

6. References Uwe Bald, 2014. The Complexities of Selling Fashion Over the Internet. [Online] 27 May. Available at: http://apparel.edgl.com/case-studies/The-Complexities-of- Selling-Fashion-Over-the-Internet92952 [Accessed 6 June 2014] http://apparel.edgl.com/case-studies/The-Complexities-of- Selling-Fashion-Over-the-Internet92952 Mark Ledbetter, 2014. The "Store" of the Future isn't a Store: It's an Experience. [Online] 26 March. Available at: http://apparel.edgl.com/case-studies/The--Store--of-the- Future-isn-t-a-Store--It-s-an-Experience91807 [Accessed 6 June 2014] http://apparel.edgl.com/case-studies/The--Store--of-the- Future-isn-t-a-Store--It-s-an-Experience91807