1. SUNYLA Conference, Binghamton, New York June 9, 2016 Using PolicyMap to Bridge the GIS Divide

2. Agenda  Explain types of GIS Users / User Audiences  PolicyMap Overview  Background  Who uses it  University access  Live demo  Different Scenarios using areas of New York State

3. The “Divide” – Types of GIS Users

4. The Problem Non-GIS Users Mapping data is difficult for non-GIS users  Need software to make the maps  Need to find, good, timely, relevant data  Need to know how to actually put the data on the map  If you are a local government, you’ve got to get data from multiple depts. (silos). Open data warehouses can be a great resource for tech people; but non-tech folks need to be able to visualize and analyze data easily. Mapping tools or software can be expensive and require specialized training Data is not as simple as it might seem  Open data is not the same as accessible data  Data needs to be cleaned, normalized and validated  It isn’t all in one place – hundreds of sources, different formats, different levels of reliability

5. PolicyMap Approach  Create the largest library of reliable, authoritative, normalized, place-based data on the web and make it available through a familiar interface accessible on any browser. At-the-ready for visualization and analysis; no need for tech skills.  Standardize the data to make it consistent and usable in combination with multiple datasets from different sources.

6. Our Organization – Social Mission  PolicyMap is a division of Reinvestment Fund – www.reinvestment.com – a Non-profit community development financial institution (CDFI). www.reinvestment.com  A catalyst for change in low-income communities. Provides low-cost financing for schools, clinics, affordable housing, healthy food access initiatives, and other efforts to drive change in low-income areas.  Launched PolicyMap in 2008 to assist in their own efforts to better focus its mission and measure impact.  Free, public version of PolicyMap  Subscriptions support social mission of public access

7. Examples of Data Sources on PolicyMap Census & ACSHUDNCCS BLSHead StartGreat Schools CDCIMLSHome Sale Data CMSIRSVacancy Data Treasury - FFIECNat’l BroadbandGrocery Retail FDICNat’l Credit UnionBrown Univ Study NCESSBAHarvard / UC Berkeley EPASocial SecurityReligion Data FBIUSDAPlus, Upload Your Own Data FEMAUS Election Atlas

8. Who Uses PolicyMap?  38,000 users representing 12,000 organizations  Gov’t, non-profits, industry, consultants, banks  Academic: 5 universities in 2012; 90 in 2016  SUNY: Albany, Binghamton, Geneseo  Other NY Universities: Cornell, NYU, St. John Fisher, Syracuse  Community Colleges to Ivy League

9. PolicyMap Users at Universities  Social Sciences  Social Work / Public Health / Population Health  Political Science / Public Administration  Education / Educational Leadership  Nonprofit Management  Business  Community & Economic Development  Urban and Regional Planning  Criminal Justice  University Administration – Gov’t Affairs, Office of Grants  Geography / GIS Labs

10. Beyond Academia – Use-case Examples:  A non-profit organization or a city agency needing a compelling grant application backed by neighborhood data and visuals  A hospital system or community health clinic needing fast reports for community health needs assessments (CHNAs)  A state economic development agency tasked with demonstrating program impact to state representatives  A for-profit cancer treatment provider seeking ideal locations to open their new centers  A city, state or federal housing agency evaluating high housing need areas  A financial institution needs to report that it is making adequate number of loans in low- to moderate- income areas

11. University Access  Public Site: www.policymap.comwww.policymap.com  University-wide Subscription Access: http://.policymap.com/maps Example: http://Binghamton.policymap.com/mapshttp://Binghamton.policymap.com/maps  Unlimited concurrent users, access to all available data and functionality  Google “policymap libguides” for examples  University-wide trials available – IP access

12. Support Resources: www.policymap.com/support  Tutorial Videos  Tutorial Guides  Weekly free webinar schedule (2x / Week) Also, at https://www.policymap.com/community/ :https://www.policymap.com/community/  Recorded MapChats webinar series – Guest panels  Policymap MapChats blog: Dataset announcements, new features

13. Scenario 1: Childcare / Education  Where are there higher numbers of single female-headed households with Children in Albany? What schools in those areas offer Pre-K? Head Start Centers? Early Head Start?  Data Layer – Edit cut points  Data Points – Filter by different criteria  Custom Region  Download points  Generate Report  Download Using Tables

14. Scenario 2: Healthy Food Access  Find areas of Rochester with a higher percentage or count of adults with diabetes. Overlay with locations of full-service supermarkets and farmer’s markets.  Data Layer – Change variables between percent and number  Data Points – Overlay with grocery retail locations. Color code by store type. Add farmer’s markets.

15. Scenario 3: Compare Values by Geography  Poverty  Unemployment  Use Tables to see rate, count and percent change  Use smaller geographies to see values within those geographies  Use Trend Chart to compare areas

16. Scenario 4: Home Ownership / Demographics  Find areas of New York City where:  At least 50% of residences own their own home  Household income is between $75,000 and $150,000  At least 50% of the population is non-White  Zoom to Buffalo to see if there are areas that meet the same criteria

17. Scenario 5: Advocacy  Download a list of schools in New York’s 24 th Congressional District – John Katko, where at least 10% of the student population is limited English-Language Proficient  Use dropdown menu by congressional district  Add Public Schools – Civil Rights Data Collection (CRDC)  Filter by Limited English Language Proficient  Add data layer and change shading to congressional district  Click the district and download schools

18. Thank You! Tom.Love@PolicyMap.com Questions? 18