1. DUI K BOZYNSKI MS.STEIN APLC;P.3 15 FEBRUARY 2012

2. ANALYZE

3. INTENDED AUDIENCE The intended audience is anyone who drives under the influence or knows someone who does.

4. APPEAL OF EMOTION The appeal to emotion is that there is a dead cat and people take notice to dead animals. Also the fact that it is laying next to a bicycle so it makes people think about their children.

5. APPEAL TO LOGIC The appeal to logic is that you think that a driver under the influence hit the cat and even possibly a child because the bicycle is laying there.

6. WITHOUT ETHICAL APPEAL This peace loses something in the fact that it does not have a logo from a credible source therefore not as reliable or influential.

7. WITHOUT WORDS Without the words under the picture this picture doesn’t have much meaning at all it could just be a cat laying asleep next to a bicycle a child left laying there.

8. Addition of Background The background looks as if though a car is coming over a hill which relates to the driving under the influence.

9. CITATION http://www.phoenixnewtimes.com/adIndex/search recieved February 7, 2012 http://www.phoenixnewtimes.com/adIndex/search