1. CFUNITED – The premier ColdFusion conference www.cfunited.com Fundamentals of Good Usability Presented by Doug Ward June 28 th, 2006

2. June 28 th – July 1 st 2006 Hello Ajax!

3. June 28 th – July 1 st 2006

4. Doug Ward  Certified Advanced ColdFusion Developer  Work for The Centech Group, Washington DC  On contract at NIST (National Institute of Standards & Technology)

5. June 28 th – July 1 st 2006 Agenda  What is usability? oCognitive Friction oImplementation Model  What is usability on the web? oConventions oExamples

6. June 28 th – July 1 st 2006 Jakob Nielsen says… “Usability is a quality attribute relating to how easy something is to use…”

7. June 28 th – July 1 st 2006 Usability can pertain to physical objects…

8. June 28 th – July 1 st 2006 Usability can pertain to computers…

9. June 28 th – July 1 st 2006 Strong correlation between action and reaction

10. June 28 th – July 1 st 2006 Weak correlation between action and reaction

11. June 28 th – July 1 st 2006 We develop relationships with computers

12. June 28 th – July 1 st 2006

13. Cognitive Friction is… “…the resistance encountered by a human intellect when it engages with a complex system or rules that change as the problem changes.” - Alan Cooper

14. June 28 th – July 1 st 2006 Cognitive Friction is…

15. June 28 th – July 1 st 2006 The Implementation Model is… “…the actual technical solution to a problem.”

16. June 28 th – July 1 st 2006 The Implementation Model is… VCR Circuit Schematic

17. June 28 th – July 1 st 2006 The Implementation Model is… VCR Flowchart

18. June 28 th – July 1 st 2006 The Implementation Model is…

19. June 28 th – July 1 st 2006 …the User Interface!

20. June 28 th – July 1 st 2006 Argh!

21. Double Argh!

22. June 28 th – July 1 st 2006 User-Centered Design… “…involves a separation of concerns between the implementation model and the interface design. User-Centered Design approaches the interface primarily from the user’s perspective.”

23. June 28 th – July 1 st 2006 Agenda  What is usability? oCognitive Friction oImplementation Model  What is usability on the web? oConventions oMystery Links oHappy Text oBad Page Structure

24. June 28 th – July 1 st 2006 Conventions…

25. Misused Conventions…

26. June 28 th – July 1 st 2006 Krug’s First Law of Usability “Don’t Make Me Think!”

27. June 28 th – July 1 st 2006

28. Things That Make Us Think  Mystery Links  Happy Text  Bad Page Structure

29. June 28 th – July 1 st 2006 Krug’s Second Law of Usability “ It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.” - Steve Krug

30. June 28 th – July 1 st 2006 Billboard Design 101  Users don’t read, they scan  Don’t explain, direct

31. June 28 th – July 1 st 2006

32. Putting it All Together

33. June 28 th – July 1 st 2006 What We Learned  What usability is oCognitive Friction oImplementation Model  What usability on the web is oConventions oMystery Links oHappy Text oBad Page Structure

34. June 28 th – July 1 st 2006

35. Presented by Doug Ward Thank You! Doug_Ward@mac.com www.DougWardsWebsite.com Fundamentals of Good Usability

36. June 28 th – July 1 st 2006 Resources  Don’t Make Me Think  The Inmates Are Running the Asylum  Prioritizing Web Usability - Steve Krug - Alan Cooper - Nielsen & Loranger

37. June 28 th – July 1 st 2006 Presented by Doug Ward Thank You! Doug_Ward@mac.com www.DougWardsWebsite.com Fundamentals of Good Usability

38. June 28 th – July 1 st 2006 Things That Make Us Think… Document, Forms, Phone Lists, are available from our HR Dept. by clicking here. Mystery Links

39. June 28 th – July 1 st 2006 Things That Make Us Think… Happy Text

40. June 28 th – July 1 st 2006 Things That Make Us Think… Bad Page Structure