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Published byFrancis Bradley Modified over 8 years ago
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MHM EV ‘RFQ GENERATOR’ EV AWARENESS AND LEADS GENERATION PROGRAMME
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MHM EV TOP MHM HIGH GROWTH MARKETS - PART OF THE 'NEW ECONOMY TOP MHM STABLE MARKETS + DEFENCE (& AEROSPACE?) + NATIONAL HEALTH SERVICE ORGANISATION
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MHM EV MHMS PROPOSAL WILL DETAIL HOW IT WILL ENABLE GREATER LEADS GENERATION VIA PROVISION OF: + LEADS GENERATION PROGRAMME OUTPUT + CAMPAIGN OUTPUT DEFINITION FOLLOWING PROPOSAL + INITIAL DEFINITION OF STRATEGY - OFFER WHAT THE OEM REQUIRES + INCREASED AWARENESS - PR TO GET BETTER KNOWN + HELPING SENSE WHAT THE OEM REQUIRES – REFINING STRATEGY + SURVEY KEY TARGETS + GENERATE SALES LEADS + GENERATE SALES/VISITS OPPORTUNITIES ‘RFQ GENERATOR’ LEADS GENERATION PROGRAMME
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MHM EV SUPPLY OPPORTUNITIES IN ELECTRIC VEHICLE
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MHM EV SUPPLY OPPORTUNITY IN ELECTRIC VEHICLES – LI-ION BATTERY ASSEMBLY FOCUS
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MHM EV DEFINE CAMPAIGN OUTPUT
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MHM EV CAMPAIGN OUTPUT DEFINITION – AT THE OUTSET MHM’S WORK WILL DEFINE THE REQUIRED OUTPUT IDEAL CUSTOMER PROFILE/KEY TRENDS SALES VISITS - To which Sectors/Regions RFQ/RFIs AWARENESS – plan Internet Marketing campaign
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MHM EV RFQ GENERATOR STEPS
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MHM EV REFINE STRATEGY
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MHM EV RFQ GENERATOR STEPS
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MHM EV OFFER WHAT THE OEM REQUIRES – REFINE STRATEGY MHM HELPS FORM INITIAL CUSTOMER CENTRIC STRATEGY DEFINITION MARKETS - which sectors/regions SERVICES - from Design to Distribution COMPETITIVE ADVANTAGE - what makes best SYNERGY - 2+2=5 GROWTH VECTOR – direction of growth
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MHM EV SUPPLY OPPORTUNITIES IN ELECTRIC VEHICLES FLOATS, 2-WHEELER, GOLF CARTS, TOW, BURDEN & LIFTS, UTILITY CARS & NEIGHBOURHOOD ELECTRIC VEHICLES, TRUCKS & VANS, BUS
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MHM EV COMPETITIVE ADVANTAGE - ELECTRONICS MARKETING, DESIGN & MANUFACTURE
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MHM EV SYNERGY SERVICE RANGE GEOGRAPHY/NETWORK SYNERGY … JOINT EFFECTS … ONE OF BUSINESS’ MOST IMPORTANT CONCEPTS … 2 + 2 = 5 YIN YANG 2 + 2 = 5 LENNON & McCARTNEY
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MHM EV GROWTH VECTOR COMPONENTS
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MHM EV INCREASE AWARENESS ADD SALES LEADS - GET BETTER KNOWN (10% TO 80%+?)
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MHM EV RFQ GENERATOR STEPS
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MHM EV INCREASE AWARENESS – GET BETTER KNOWN WITH MHM LIST RESEARCH - CONTACT D’BASE IN EXCEL,TOP 250/750/... LOCATIONS DESIGN/SEND PR HTML INTERNET NEWSLETTER EVENTS - SPONSORED MHM TALK AT SEMINAR/EXHIBITION
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MHM EV INCREASE ENQUIRY LEVEL
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MHM EV CRAFTING ELECTRONIC NEWSLETTER FROM CLIENT HTML - INCLUDES HTML WEBPAGE TO WEB NEWSLETTER ADJUSTMENT AND CHANGES - INCLUDES PR CRAFTING AND ADVICE FROM BASIC MATERIAL - MHM SEND, PR CAN BE REUSED BY CLIENT PR ROUND TOP 250/500 OEM CONTACTS PLUS WIDER LIST IF REQUIRED
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MHM EV SENSE WHAT THE OEM REQUIRES
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MHM EV RFQ GENERATOR STEPS
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MHM EV SENSE WHAT THE OEM REQUIRES – REFINE STRATEGY WITH CUSTOMER FEEDBACK SURVEY DESIGN QUESTIONNAIRE/PRIORITISE TARGETS OEM INTERVIEWS AND WRITE-UP 50+ INTERVIEW TARGETS DRIVEN BY INTERNET MARKETING ‘CLICK THROUGHS’ AND ‘OPENS’
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MHM EV GENERATE SALES
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MHM EV RFQ GENERATOR STEPS
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MHM EV GENERATE SALES LEADS MHM IDENTIFY OEMS READY TO MAKE OUTSOURCING DESIGN PROPOSITION VALIDATION/DEVELOPMENT ANALYSIS BY KEY CHARACTERISTICS
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MHM EV GENERATE SALES VISITS OPPORTUNITIES MHM IDENTIFY OEMS OK WITH SALES VISIT MONITOR
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MHM EV REPEAT THE PROCESS
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MHM EV RFQ GENERATOR STEPS
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