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MHM MEDICAL DEVELOPING OPPORTUNITIES WITH MHM’S RFQ GENERATOR SERVICE.

Published byJemima Quinn Modified over 8 years ago

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Presentation on theme: "MHM MEDICAL DEVELOPING OPPORTUNITIES WITH MHM’S RFQ GENERATOR SERVICE."— Presentation transcript:

1 MHM MEDICAL DEVELOPING OPPORTUNITIES WITH MHM’S RFQ GENERATOR SERVICE

2 MHM MEDICAL DEVELOP MARKET SECTORS AND REGIONS WITH: 1.OFF-THE-SHELF INFORMATION 2.CUSTOM RFQ GENERATOR CONSULTANCY 3.CUSTOM ACQUISITION

3 MHM MEDICAL 2. CUSTOM RFQ GENERATOR PROJECT - ‘RFQ GENERATOR’ MEDICAL AWARENESS AND LEADS GENERATION PROGRAMME

4 MHM MEDICAL TOP MHM HIGH GROWTH MARKETS - PART OF THE 'NEW ECONOMY TOP MHM STABLE MARKETS + DEFENCE (& AEROSPACE?) + NATIONAL HEALTH SERVICE ORGANISATION

5 MHM MEDICAL MHMS PROPOSAL WILL DETAIL HOW IT WILL ENABLE GREATER LEADS GENERATION VIA PROVISION OF: + LEADS GENERATION PROGRAMME 9/2009 OUTPUT + CAMPAIGN OUTPUT DEFINITION FOLLOWING PROPOSAL + INITIAL DEFINITION OF STRATEGY - OFFER WHAT THE OEM REQUIRES + INCREASED AWARENESS - PR TO GET BETTER KNOWN + HELPING SENSE WHAT THE OEM REQUIRES – REFINING STRATEGY + SURVEY KEY TARGETS + GENERATE SALES LEADS + GENERATE SALES/VISITS OPPORTUNITIES ‘RFQ GENERATOR’ LEADS GENERATION PROGRAMME

6 MHM MEDICAL SUPPLY OPPORTUNITIES IN MEDICAL (OUTPUT)

7 MHM MEDICAL TOP 100 EUROPEAN MEDICAL OEM PROSPECTS FOR EMS, ODM AND OTHER ELECTRONICS SECTOR SUPPLIERS – GLOBAL PERSPECTIVE

8 MHM MEDICAL DEFINE CAMPAIGN OUTPUT

9 MHM MEDICAL CAMPAIGN OUTPUT DEFINITION – AT THE OUTSET MHM’S WORK WILL DEFINE THE REQUIRED OUTPUT  IDEAL CUSTOMER PROFILE/KEY TRENDS  SALES VISITS - To which Sectors/Regions  RFQ/RFIs  AWARENESS – plan Internet Marketing campaign

10 MHM MEDICAL RFQ GENERATOR STEPS

11 MHM MEDICAL REFINE STRATEGY

12 MHM MEDICAL RFQ GENERATOR STEPS

13 MHM MEDICAL OFFER WHAT THE OEM REQUIRES – REFINE STRATEGY MHM HELPS FORM INITIAL CUSTOMER CENTRIC STRATEGY DEFINITION  MARKETS - which sectors/regions  SERVICES - from Design to Distribution  COMPETITIVE ADVANTAGE - what makes best  SYNERGY - 2+2=5  GROWTH VECTOR – direction of growth

14 MHM MEDICAL MAJOR EUROPEAN MEDICAL OEM PROSPECTS FOR EMS, ODM & OTHER ELECTRONICS SECTOR SUPPLIERS – GLOBAL PERSPECTIVE - 2008 TREATMENT ANAESTHESIA RADIATIONIMPLANTS INFORMATION VENTILATION DENTAL LAB EQPMT DOSING SOFTWARE METERING FOETAL ACCESSORIES MRI ULTRASOUNDX-RAY & CT NUCLEAR/PET PORTABLE IMAGING

15 MHM MEDICAL COMPETITIVE ADVANTAGE - ELECTRONICS MARKETING, DESIGN & MANUFACTURE

16 MHM MEDICAL SYNERGY  SERVICE RANGE  GEOGRAPHY/NETWORK  SYNERGY … JOINT EFFECTS … ONE OF BUSINESS’ MOST IMPORTANT CONCEPTS … 2 + 2 = 5 YIN YANG 2 + 2 = 5 LENNON & McCARTNEY

17 MHM MEDICAL GROWTH VECTOR COMPONENTS

18 MHM MEDICAL INCREASE AWARENESS ADD SALES LEADS - GET BETTER KNOWN (10% TO 80%+?)

19 MHM MEDICAL RFQ GENERATOR STEPS

20 MHM MEDICAL INCREASE AWARENESS – GET BETTER KNOWN WITH MHM  LIST RESEARCH - CONTACT D’BASE IN EXCEL,TOP 250/750/... LOCATIONS  DESIGN/SEND PR  HTML INTERNET NEWSLETTER  EVENTS - SPONSORED MHM TALK AT SEMINAR/EXHIBITION

21 MHM MEDICAL INCREASE ENQUIRY LEVEL

22 MHM MEDICAL CRAFTING ELECTRONIC NEWSLETTER FROM CLIENT HTML - INCLUDES HTML WEBPAGE TO WEB NEWSLETTER ADJUSTMENT AND CHANGES - INCLUDES PR CRAFTING AND ADVICE FROM BASIC MATERIAL - MHM SEND, PR CAN BE REUSED BY CLIENT - 3000 MEDICAL SECTOR MHM EMAIL DATABASE PR ROUND TOP 200 MEDICAL OEM CONTACTS PLUS WIDER LIST IF REQUIRED

23 MHM MEDICAL OPTION : MHM TALKS AT CLIENT ARRANGED ‘OPEN DAY’ - INCLUDES SLIDE PRESENTATION AND TRAVEL TIME (ONLY AVAILABLE IN CONJUNCTION WITH OTHER ITEMS) - EXPENSES IN ADDITION - NEED BIG DRAW UNDER PRESENT CIRCUMSTANCES (EG LONDON)

24 MHM MEDICAL SENSE WHAT THE OEM REQUIRES

25 MHM MEDICAL RFQ GENERATOR STEPS

26 MHM MEDICAL SENSE WHAT THE OEM REQUIRES – REFINE STRATEGY WITH CUSTOMER FEEDBACK SURVEY  DESIGN QUESTIONNAIRE/PRIORITISE TARGETS  OEM INTERVIEWS AND WRITE-UP  30+ INTERVIEW TARGETS DRIVEN BY INTERNET MARKETING ‘CLICK THROUGHS’ AND ‘OPENS’

27 MHM MEDICAL GENERATE SALES

28 MHM MEDICAL RFQ GENERATOR STEPS

29 MHM MEDICAL GENERATE SALES LEADS  MHM IDENTIFY OEMS READY TO MAKE OUTSOURCING DESIGN  PROPOSITION VALIDATION/ DEVELOPMENT  ANALYSIS BY KEY CHARACTERISTICS

30 MHM MEDICAL GENERATE SALES VISITS OPPORTUNITIES  MHM IDENTIFY OEMS OK WITH SALES VISIT  MONITOR

31 MHM MEDICAL REPEAT THE PROCESS

32 MHM MEDICAL RFQ GENERATOR STEPS

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