1. Online Marketing For the Tourism and Accommodation Industry Accommodation Industry Presented by: Annalise Grinter

3. Who am I? Annalise Grinter Onsite manager the Yarrawonga Holiday Park 5 years Manager Yarrawonga Mulwala Apartments 25 waterfront Apartments

4. H – Hotel Darwin Sydney Harbor trust accommodation Cockatoo Island Setup & Training for over 200 properties

5. Currently we have over 40 properties on our consulting list Along with a number of Along with a number of small businesses..

6. Social Media Marketing for your business

15. HOOTSUITE.COM

19. Website Marketing

20. How much traffic are you getting?

21. Where is your traffic coming from?

22. What pages are they visiting?

24. The Secrets to Online Travel Agents 1.Your OTA listing is as important as your website make sure Your images are current The text regarding your room information is correct You are feeding through all of your rates and inventory Your mapping is correct All of your facilities are included with photos of guest enjoying them (that are current) Your property name and contact details are all correct

25. 2. All OTA’s should be getting the same rate. 3. The lowest rate should always be in your website Find more information about your property See the cheapest rate Find your exact location -Pass some of the commission savings onto your guest -Reward them for booking direct - Channel managers have great features to assist with linking similar rate types.

26. 4. Offer the same policies across all booking avenues 5. Run the same promotion across all booking channels 6. Mix up deposit and cancellation settings 7. Reviews matter!!!

27. Some OTA’s you must be on…..

29. Value add marketing Don’t play the price game play the value game…