1. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 1 Breaking Down the #SocialMedia Barriers

2. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 2 TODAY’S PRESENTATION Background/Growth of social media Social media and financial services companies Opportunity associated with social media What’s in it for you? Getting social BREAKING DOWN THE BARRIERS

3. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 3 BREAKING DOWN THE BARRIERS

4. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 4 Sources: HowManyAreThere and The Social Skinny A FAD? SOCIAL MED A

5. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 5 NEARLY 3 OUT OF 4 AMERICANS USE SOCIAL SITES BREAKING DOWN THE BARRIERS SOCIAL IS A FAD Source: PewResearchCenter

6. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 6 2/3 OF GLOBAL POPULATION USE SOCIAL SITES BREAKING DOWN THE BARRIERS SOCIAL IS A FAD Source: Search Engine Watch

7. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 7 OF COMPANIES ARE INCREASING THEIR INVESTMENT IN SOCIAL MEDIA Source: Search Engine Watch BREAKING DOWN THE BARRIERS SOCIAL IS A FAD 96%

8. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 8 BREAKING DOWN THE BARRIERS SOCIAL IS A FAD Live events & social media are changing our experience. SUPER BOWL TWEETS DOUBLED* SUMMER OLYMPIC TWEETS – 80,000TPM*** INAUGURATION TWEETS INCREASED 10-FOLD** * GIGAOM ** The Wall Street Journal *** Fast Company

9. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 9 I DON’T UNDERSTAND SOCIAL MED A

10. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 10 SOCIAL MED A ISNOTNEW

11. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 11 BEING SOCIAL IS A WAY OF LIFE BREAKING DOWN THE BARRIERS DON’T UNDERSTAND SOCIAL

12. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 12 BREAKING DOWN THE BARRIERS DON’T UNDERSTAND SOCIAL Gatherings have moved from in-person to online

13. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 13 A network that encourages interaction and self-expression A group of people connected by a common purpose WHAT IS SOCIAL MEDIA?

14. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 14 SOCIAL MEDIA I DON’T KNOW WHAT OR WHY OUR COMPANY IS DOING

15. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 15 81% INFLUENCED BY social media posts from friends MADE A PURCHASE based on company’s social media posts RESEARCHED social networks before making purchasing decision TWITTER USERS tweeted product or company recommendations BREAKING DOWN THE BARRIERS WHY USE SOCIAL SOCIAL MEDIA INFLUENCES PURCHASING DECISIONS Source: Social Barrel, July 2013 (http://t.co/KXwLMluIwB) 78%74%53%

16. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 16 BREAKING DOWN THE BARRIERS WHY USE SOCIAL Visibility Credibility – as a resource/expert Marketing – promote brands, products, services Customer Service – Connect/Communicate Help educate/inform audiences FREE Advice/Support Hiring/Recruiting Listen to your audiences Why are people/ companies using social media? SOCIAL MEDIA IS…

17. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 17 BREAKING DOWN THE BARRIERS WHY USE SOCIAL SOCIAL MEDIA Financial services & social media, really?

18. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 18 BREAKING DOWN THE BARRIERS WHY USE SOCIAL SHARE VALUE-ADD CONTENT BRAND AWARENESS STAY CONNECTED WITH CLIENTS Facebook

19. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 19 BREAKING DOWN THE BARRIERS WHY USE SOCIAL PRODUCT EXPERTS– SME TWEETFORCE SHARE THOUGHT CAPITAL RESEARCH TRENDS & INSIGHTS

20. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 20 Facilitate discussion between financial advisors on timely topics #ADVISORTALK

21. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 21 Educate/Inform key audiences Generate interaction/discussion Showcase expertise BREAKING DOWN THE BARRIERS WHY USE SOCIAL The Principal Blog “Go To” Source Timely Easily Shared

22. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 22 YouTube Educate/Inform audiences Serves as a “landing page” for video content BREAKING DOWN THE BARRIERS WHY USE SOCIAL APPROX. 150 VIDEOS 250+ SUBSCRIBERS 87,000+ VIEWS

23. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 23 BREAKING DOWN THE BARRIERS RRs USE OF SOCIAL AS A REGISTERED REPRESENTATIVE (RR) I’M RESTRICTED, SO WHY BOTHER? “”“”

24. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 24 Understand your firm’s policies (i.e., FINRA) Track/Monitor conversations Monitor happens behind the scenes Consider social a “public appearance” BREAKING DOWN THE BARRIERS RR’S USE OF SOCIAL WHAT YOU NEED TO KNOW… RRs can participate – just limited in what you can/can’t say Work with your compliance staff Social Monitoring tools are readily available Rule of thumb

25. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 25 USING I’M NOT COMFORTABLE SOCIAL MED A

26. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 26 Online resources Friends/Co-workers Your firm’s RR and employee social media policies You’re a financial professional! Personality should come through BREAKING DOWN THE BARRIERS NOT COMFORTABLE W/ SOCIAL GET OVER IT! Educate yourself on social platforms Listen You do have something to say

27. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 27 IN I DON’T SEE THE VALUE SOCIAL MED A

28. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 28 LISTENING BREAKING DOWN BARRIERS – NO VALUE W/ SOCIAL Listen – gather information Differentiate yourself from your competition Establish your local brand/expertise Create/Strengthen relationships Prospecting

29. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 29 Facebook Deepen/Strengthen Relationships Lurking – business/life-event Stay Connected Branding BREAKING DOWN THE BARRIERS NO VALUE W/ SOCIAL Your Opportunity

30. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 30 Linkedin Networking Intelligence – Discussion Groups Deepen/Strengthen Relationships – Stay Connected Branding BREAKING DOWN THE BARRIERS NO VALUE W/ SOCIAL Your Opportunity

31. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 31 YouTube BREAKING DOWN THE BARRIERS NO VALUE W/ SOCIAL Intelligence Branding Your Opportunity

32. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 32 Twitter BREAKING DOWN THE BARRIERS NO VALUE W/ SOCIAL Intelligence – Personal/Professional Networking/Prospecting Stay Connected Branding Your Opportunity

33. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 33 Blogging BREAKING DOWN THE BARRIERS NO VALUE W/ SOCIAL Position Yourself as a Thought Leader Regular Content – feed your website/social channels Branding Your Opportunity

34. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 34 PARTICIPATE GETTING SOCIAL WHAT YOU CAN DO! LISTEN EDUCATE YOURSELF EMBRACE SOCIAL MEDIA

35. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 35 GETTING SOCIAL WHAT YOU CAN DO! LEVERAGE SOCIAL IN YOUR ROLE PROMOTESHAREFOLLOW YOUR CLIENTS/ PROSPECTS VIDEOS, ARTICLES, WEB PAGES AS APPROPRIATE YOUR SOCIAL PLATFORMS

36. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 36 ON LINKEDIN @THEPRINCIPAL ON YOUTUBE ON FACEBOOK HOW TO CONNECT WITH US GENERAL NEWS, INFORMATION, RESOURCES, & MORE RETIREMENT PRODUCTS, MUTUAL FUNDS, SERVICES, & SOLUTIONS

37. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 37 HOW TO CONNECT WITH US GENERAL NEWS, INFORMATION, RESOURCES, & MORE RETIREMENT PRODUCTS, MUTUAL FUNDS, SERVICES, & SOLUTIONS BLOG.PRINCIPAL.COM @THEPRINCIPAL

38. BREAKING DOWN THE #SOCIALMEDIA BARRIERS 38 QUESTIONS? MM6678-1 | 12/2015 | t130925027b While this communication may be used to promote an idea that is discussed in the publication, it is intended to provide general information about the subject matter covered and is provided with the understanding that none of the member companies of The Principal are rendering advice on your use of social media. Please consult your legal and compliance areas to confirm that your use of these resources is appropriate, that they are appropriate for your business, that they have been reviewed as applicable by the appropriate regulatory agency (e.g. FINRA), and are appropriate for the intended use and audience. ​Principal Funds are distributed by Principal Funds Distributor, Inc.