1. Your logo here Company name & UTZ Inspiration Session Date By XXX

2. Your logo here Quiz

3. Question 1 What does ‘UTZ’ mean?

4. Answer "Utz Kapeh“ means "good coffee" in the Mayan language Quiché 2007: UTZ Certified

5. Question 2 What do the letters B..f..B..f.. stand for?

6. Answer Better Farming. Better Future. Farmers Increased yields Better working conditions Families Higher income (lower costs) Children go to school Planet Safeguard environment Secure natural resources

7. Question 3 Which products are UTZ certified?

8. Answer

9. In 2014, we reached more than 910,000 farmers and workers in 37 countries. The UTZ name or logo has now appeared on more than 20,000 product packs in 135 countries. UTZ Certified global reach

10. Growth of the UTZ program In 2014: 31 billion cups of coffee 9.7 billion milk chocolate bars of 100g 2 billion cups of tea [optional] Add company/brand specific info. Eg #products, #volumes, etc XX has committed to sourcing xx% of UTZ certified coffee 2020

11. Our global reach

13. Question 4 What is the main UTZ coffee producing country?

14. Answer Brazil World’s main coffee producing country Produces more than 30% of UTZ certified coffee Vietnam is the second largest and produces 26% of all UTZ coffee Together with Honduras (9%) they produce 70% of the world’s coffee

15. Question 5 Which type of coffee makes up the largest share of UTZ coffee production: Arabica or Robusta?

16. Answer Arabica 70% of UTZ coffee is Arabica 30% is Robusta

17. Question 6 Can you taste the difference?

18. Answer You cannot taste it … … but you can feel it!

19. Impact of the UTZ program Results of impact study in Colombia: 65% increase in income UTZ farmers maintained yields vs 52% drop for non-certified farmers 81% workers were provided with protective gear Read the full report herehere

20. If you’re doing the right thing – then talk about it!

21. Question 7 What is UTZ’ marketing philosophy?

22. Answer UTZ is a brand endorser B2B communication Members tell their story Make sustainability the norm Douwe Egberts print ad (Australia)

23. Score?

24. Question 8 Which country has the highest coffee consumption per capita? Germany Brazil The Netherlands Finland

25. Answer Finland 9.6 kg of coffee per capita in 2015 2.64 cups a day

26. And the winner is?

27. Wrap-up UTZ means good XX Company Name XX works with UTZ to ensure better farming, which means that our customers can continue to enjoy their favorite XXX chocolate products in the future

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