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Published byLora Whitehead Modified over 8 years ago
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IIA contracts with U.S. based companies to offer exclusive discounts IIA markets the programs directly to credit unions and to state leagues/league service corporations Credit unions select which programs they wish to promote IIA provides FREE turn-key marketing materials to supporting credit unions Members utilize the discounts, saving money and increasing the value placed on credit union membership When promoted with credit/debit cards and lines of credit the offers will generate increased transaction volumes and balances 2
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Incentives on every day items that help drive card usage and membership value – Shop America – Dell – Direct TV – FTD – Allied – Members Home & Auto 3
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Savings from over 1,200 leading on-line merchants! Members earn cash back for each purchase Shop favorites such as Apple, DSW, Kohl’s and more! Many merchants offer special discounts or coupons for additional savings For complete details visit: http://www.lovemycreditunion.org/Shop_America_600.html http://www.lovemycreditunion.org/Shop_America_600.html 4
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Dell’s best pricing through www.LoveMyCreditUnion.orgwww.LoveMyCreditUnion.org – Member save up to 30% on select PC’s, tablets, TV’s, & accessories Dell Advantage offers best price and protection on packages over $699 – One year In-home service – Accidental Damage Insurance for one year – Premium phone support on hardware and software – 15 months of anti-virus security – 5% back in the form of a Dell gift card Monthly special provides a coupon code for additional savings Cross promotional opportunity – promote with credit/debit card issues and re-issues, lines of credit and mortgages For complete details visit: http://www.lovemycreditunion.org/DIRECTV-567.html http://www.lovemycreditunion.org/DIRECTV-567.html 5
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IIA partnered with CMG to provide Members Auto and Home insurance Insurance underwritten by Liberty Mutual, valid in 49 states (Excludes Alaska) Credit unions already partnered with CMG – Nothing changes, members simply have additional access point – Commissions on policies written thorough IIA will still earn the same commissions for Credit unions and Leagues Credit unions not partnered with CMG – Sign up to make insurance available to your members via IIA – Commissions will not be paid to credit unions that do not have a contract with CMG Provides a channel members prefer: 63% of insurance buyers look for internet access to quotes* Members receive a discount of up to 10% Generates additional non interest income for the credit union with no additional expense Cross promotion opportunities – promote with auto and mortgage loans * To the extent permitted by law, applicants are individually underwritten; not all applicants may qualify 6
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Nationwide Credit Union Member Discounts Members receive corporate rates (minimum of 60% discount on inter- state moves) saving thousands from standard rates Cross promotional opportunity - promote as an extra value along with DIRECTV and Members Auto and Homeowners insurance to members applying for mortgage loans Credit unions encouraged to use marketing materials with approved mortgage applications For complete details visit: http://www.lovemycreditunion.org/Allied_Van_Lines_358.html http://www.lovemycreditunion.org/Allied_Van_Lines_358.html 7
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$15 discount on each item ordered: Members encouraged to use their credit union credit/debit card Cross promotional opportunity – promote with credit/debit card issues and re-issues For complete details visit http://www.lovemycreditunion.org/FTD_391.html http://www.lovemycreditunion.org/FTD_391.html - Flowers- Gift baskets - Plants- Spa certificates and more - Chocolates 8
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$160 discount for new activations as follows: – $120 discount by way of $10 off each month for the first twelve months – $40 rebate that CU Growth Solutions will send to the member after receiving payment from DIRECTV Provides more cash in members hand Entertainment package starts as low as $19.99 for 140+ channels Cross promotional opportunity – promote with mortgage and lines of credit For complete details visit: http://www.lovemycreditunion.org/DIRECTV-567.html http://www.lovemycreditunion.org/DIRECTV-567.html 9
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Free ready-to use marketing materials including: Customization and campaign execution services available Monthly newsletter Frontline Staff Resource Guide National program support Click here to visit the Marketing Materials page Click here Email blasts Newsletter articles Take Ones E-Statement Artwork On-hold Messages Statement Inserts Logos Posters Website banners 10
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Prominently display the Invest in America program marketing materials in your lobbies - posters and take ones Prominently display the IIA web banner that links to www.LoveMyCreditUnion.org, on the home page of the credit union’s website Publish quarterly IIA article in credit union’s newsletter Use the poster as a flyer in your new membership packets and SEG communications Send the emails created by Invest in America to your credit union members who have opted in to receive communications from you 11
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Create an internal page on your website which lists in detail all the credit union member discounts available including Invest in America discounts Create a web banner on your homepage which links to that page for easy navigation Use the videos created by CU Solutions Group in your digital displays to encourage members to learn more about Invest in America Promote Invest in America on your outdoor electric signs, drive thru wraps and ATMs Include discounts in your credit union’s Member Rewards Program Promote Invest in America on your most visited website pages 12
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Recommend steps for getting started: Click here to go to the to Invest in America Sign up Forms Page and select the Member Rewards Tile Click here Visit the Partner Center’s Marketing Materials page to download materials related to the offers you wish to share with your membersMarketing Materials Train staff and distribute frontline staff resource guide (e-mailed the first of every month to supporting credit unions) Consider creating a member rewards page on your web site using the discounts from Invest in America as the foundation 13
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Curt Belaney (Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington D.C., West Virginia) 800.262.6285 x 543 Curt.Belaney@cusolutionsgroup.com Curt.Belaney@cusolutionsgroup.com Robert Bearden (California, Nevada, Oregon, Washington) 800.262.6285 x 751 Bob.Bearden@cusolutionsgroup.com Colleen Meek (Alaska, Arkansas, Arizona, Colorado, Idaho, Indiana, Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, New Mexico, North Dakota, Oklahoma, South Dakota, Texas, Utah, Wyoming) 800.262.6285 x 530 Colleen.Meek@cusolutionsgroup.com Colleen.Meek@cusolutionsgroup.com Leslie Norush (Alabama, Florida, Georgia, Hawaii, Illinois, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Wisconsin) 800.262.6285 x 542 Leslie.Norush@cusolutionsgroup.com Leslie.Norush@cusolutionsgroup.com 14
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