1. Multi-State Advanced Manufacturing Consortium US DOL SPONSORED TAACCCT GRANT: TC23767 RELEASE DATE09/15/2015 VERSIONv 001 PAGE1 of 28 M ULTI -S TATE A DVANCED M ANUFACTURING C ONSORTIUM 20150915_m-samc_webinar_04_demographic_trends20150915_m-samc_webinar_04_demographic_trends found in Media byMedia the M-SAMC Multi-State Advanced Manufacturing Consortium www.msamc.org is licensed under a Creative Commons Attribution 4.0 International License.www.msamc.org Creative Commons Attribution 4.0 International License US D EPARTMENT OF L ABOR M ULTI -S TATE A DVANCED M ANUFACTURING C ONSORTIUM US D EPARTMENT OF L ABOR M ULTI -S TATE A DVANCED M ANUFACTURING C ONSORTIUM Understanding Demographic Trends in College’s Service Area

2. Mark C. White, Ph.D. Understanding Demographic Trends in College’s Service Area

3. College Customer College Faculty and Staff Roles Key Customer QuestionsAnalytical or Data Need College Customer Purpose Students (and Parents) Student Advisors How can I help students make more informed career and educational choices? Career options and requirements Students or parents forming opinions or making career choices StudentsPlacement Counselors How can I help graduates quickly find jobs in their preferred fields? Immediate jobs available Students searching for work BusinessesWorkforce & Corporate Training Coordinators How can I proactively contact companies likely to need training or education services? How can I more effectively target my outreach efforts? Identifying companies that are adding or replacing talent Selecting outreach targets, responding to requests, or planning company visits College Boards, Legislators, Businesses, Students Curriculum Planners How can I better assess future demand, and make more informed decision about program investments? Current and future labor market demands (including job/skill requirements) Conducting program reviews or making major investments College Boards, Legislators Institutional Researchers & College Executives How can I assess how the college is doing in delivering well- prepared talent to our community? Graduate outcomes (e.g., employment, earnings) and future needs Setting the college’s strategic direction and making key investments Federal, state, local, foundation funders College grant writers How can I make a compelling case that the college needs resources to meet student demand, business ed. & training needs? Current labor market, and economic trends/ projections Seeking resources from funders

4. A GENDA T OOLS FOR ANSWERING KEY RESEARCHER QUESTIONS : What does my service area look like? What does the incumbent worker population look like in my area? What are the demographic characteristics of key industries in my service area? Q&A W HAT ’ S N EXT

5. WHAT DOES MY SERVICE AREA LOOK LIKE?

6. C ENSUS. GOV – “C OUNTING THE P EOPLE ” D ECENNIAL C ENSUS (E VERY 10 YEARS ) Counts every citizen O NLY 10 QUESTIONS IN 2010 Including sex, age, date of birth, Hispanic origin, race, household relationship, own/rent

7. C ENSUS. GOV – “C OUNTING THE P EOPLE ” A MERICAN C OMMUNITY S URVEY (A NNUALLY ) Essentially the same questions as the long form 21 questions about housing unit 48 questions about each person C ONDUCTED THROUGHOUT THE YEAR 2.9 million addresses/about 4.5 million persons Roughly 1.5% of the population each year C OLLECTED VIA MAIL, PHONE, & IN - PERSON WWW. CENSUS. GOV / ACS / WWW WWW. CENSUS. GOV / ACS / WWW

8. T HE ACS L ETTER

9. C ENSUS. GOV - “C OUNTING THE P EOPLE ” ACS D ATA GROUPED IN 4 T YPES OF C HARACTERISTICS Demographic: sex, age, race, ethnicity. etc. Social: Educational attainment, marital status, citizenship, language, etc. Economic: Employment, occupation, industry, commute, household income, poverty, etc. Housing: Type of unit, own/rent, age of structure, housing value, etc. 9

10. W HAT ACS ESTIMATES SHOULD YOU USE ? 1-year estimates5-year estimates 12 months of collected data60 months of collected data Data for areas with populations of 65,000+ Data for all areas Smallest sample sizeLargest sample size Less reliable than 3-year or 5-yearMost reliable Most current dataLeast current Best used when Currency is more important than precision Analyzing large populations Precision is more important than currency Analyzing very small populations Examining tracts and other smaller geographies because 1-year estimates are not available Source: http://www.census.gov/acs/www/guidance_for_data_users/estimates/http://www.census.gov/acs/www/guidance_for_data_users/estimates/

11. F INDING YOUR BASIC INFORMATION W HAT ARE YOU LOOKING FOR ? Age Race/ethnicity Educational attainment

12. Q UICK FACTS IS A GREAT PLACE TO BEGIN http://quickfacts.census.gov/qfd/index.html

13. C ENSUS E XPLORER HTTP :// WWW. CENSUS. GOV / CENSUSEXPLORER / HTTP :// WWW. CENSUS. GOV / CENSUSEXPLORER /

14. P OPULATION ESTIMATES http://www.census.gov/popest/

15. WHAT DOES THE INCUMBENT WORKER POPULATION LOOK LIKE IN MY AREA?

16. L OCAL E MPLOYMENT D YNAMICS P ARTNERSHIP BETWEEN STATE LMI AGENCIES AND THE C ENSUS B UREAU U SES EXISTING DATA Wage records Demographic information T WO P RIMARY O NLINE T OOLS OnTheMap Quarterly Workforce Indicators Explorer 16

17. M ATCHING P ROCESS Source: Tom Tveidt, Syneva Economics, Inc 17

19. O N T HE M AP M APS WHERE WORKERS ARE EMPLOYED AND WHERE THEY LIVE P ROVIDES COMPANION REPORTS WITH QWI DATA Area Profile Analysis Area Comparison Analysis Distance/Direction Analysis Destination Analysis Inflow/Outflow Analysis HTTP :// LEHDMAP. DID. CENSUS. GOV / HTTP :// LEHDMAP. DID. CENSUS. GOV /

20. O N T HE M AP

21. O N T HE M AP ALLOWS USERS TO EXPORT THEIR FINDINGS TO G OOGLE E ARTH A FRICAN -A MERICAN WORKERS H ISPANIC WORKERS Source: US Census Bureau, Local Employment Dynamics, OnTheMap 2013

22. WHAT ARE THE DEMOGRAPHIC CHARACTERISTICS OF KEY INDUSTRIES IN MY SERVICE AREA?

23. Q UARTERLY W ORKFORCE I NDICATORS What are the demographic characteristics of key industries in my service area? http://qwiexplorer.ces.census.gov/

24. I N WHAT WAYS CAN YOU USE THE LED Q UARTERLY W ORKFORCE I NDICATORS (QWI) IN YOUR EFFORTS ?

25. G O TO : HTTP :// QWIEXPLORER. CES. CENSUS. GOV HTTP :// QWIEXPLORER. CES. CENSUS. GOV HTTP :// QWIEXPLORER. CES. CENSUS. GOV

26. W HAT WE COVERED C ENSUS Q UICK F ACTS http://quickfacts.census.gov/qfd/index.html C ENSUS E XPLORER http://www.census.gov/censusexplorer/ P OPULATION E STIMATES http://www.census.gov/popest/ L OCAL E MPLOYMENT D YNAMICS OTM: http://onthemap.ces.census.gov/http://onthemap.ces.census.gov/ QWI: http://qwiexplorer.ces.census.govhttp://qwiexplorer.ces.census.gov

27. Questions? Mark White mwhite@crec.net

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