1. Marketing Plan Implementation Assessment Tool Longer Term Low PriorityDon’t Bother Immediate Impact Ease of Execution HighLow High Implementation Matrix

2. Marketing Plan Implementation Assessment Tool Longer Term Low PriorityDon’t Bother Immediate Impact Ease of Execution HighLow High Implementation Matrix 25% 50% 25% Guidance 75% of the final approved plan effort should have a high impact. If there is less than 75%, then this is a danger zone. Marketing plans with an adequate level of brainstorming and new idea generation result in more great ideas than can be implemented. What is the right mix of Impact ideas?

3. Marketing Plan Implementation Assessment Tool Longer Term Low PriorityDon’t Bother Immediate Impact Ease of Execution HighLow High Implementation Matrix 25% 50% 25% 50% Guidance Approximately 50% of your tactics should consist of short-term efforts that make immediate impact. To maintain a competitive advantage, at least 50% of the tactics should longer term efforts that are difficult for competitors to easily match. What is the right mix of Long-term vs. Immediate ideas?