1. Created by BM|DESIGN|ER Carsharing default Grassroot Commercial model

2. Created by BM|DESIGN|ER PARTNERS Leasing providers Car Rentals Insurance companies Parking administrators Providers of GPS/booking/millage systems Environmental administrators in VALUE PROPOSITION Flexible access to vehicle Access to mid-town parking No need for car no. 2 Access to different car- types Environmental issues No service of own car Ideological issues Access to environmental zones in cities all over europe CUSTOMERS Growing families Students Urban youngsters Empty-nesters going urban again Small business without a daily need for transportation KEY ACTIVITIES Booking Servicing fleet Retrieving millage Billing RELATIONSHIPS Community Provider KEY RESOURCES Leasing contracts Reserved parking lots throughout midtown Pay-for-use (not for- own) DISTRIBUTION & ACQUISITION CHANNELS Internet platform for booking/planning Automatic in-car- system for operations Online billing Newsletter COST STRUCTURE Leasing-costs Cost of servicing/cleaning Administration REVENUE STREAMS / PRICING Pr. month fee (10€) Payment pr. millage (1€ pr. km)

3. Created by BM|DESIGN|ER PARTNERS Leasing providers Car Rentals Insurance companies Parking administrators Providers of GPS/booking/millage systems Environmental administrators in VALUE PROPOSITION Flexible access to vehicle Access to mid-town parking No need for car no. 2 Access to different car- types Environmental issues No service of own car Ideological issues Access to environmental zones in cities all over europe CUSTOMERS Growing families Students Urban youngsters Empty-nesters going urban again Small business without a daily need for transportation KEY ACTIVITIES Booking Servicing fleet Retrieving millage Billing RELATIONSHIPS Community Provider KEY RESOURCES Leasing contracts Reserved parking lots throughout midtown Pay-for-use (not for- own) DISTRIBUTION & ACQUISITION CHANNELS Internet platform for booking/planning Automatic in-car- system for operations Online billing Newsletter COST STRUCTURE Leasing-costs Cost of servicing/cleaning Administration REVENUE STREAMS / PRICING Pr. month fee (10€) Payment pr. millage (1€ pr. km)

4. Created by BM|DESIGN|ER PARTNERS Leasing providers Car Rentals Insurance companies Parking administrators Providers of GPS/booking/millage systems Environmental administrators in VALUE PROPOSITION Flexible access to vehicle Access to mid-town parking No need for car no. 2 Access to different car- types Environmental issues No service of own car Ideological issues Access to environmental zones in cities all over europe CUSTOMERS Growing families Students Urban youngsters Empty-nesters going urban again Small business without a daily need for transportation KEY ACTIVITIES Booking Servicing fleet Retrieving millage RELATIONSHIPS Community KEY RESOURCES Leasing contracts Reserved parking lots throughout midtown Pay-for-use (not for- own) DISTRIBUTION & ACQUISITION CHANNELS Internet platform for booking/planning Automatic in-car- system for operations Online billing Newsletter COST STRUCTURE Leasing-costs Cost of servicing/cleaning Administration REVENUE STREAMS / PRICING Pr. month fee (10€) Payment pr. millage (1€ pr. km)

5. Created by BM|DESIGN|ER PARTNERS Leasing providers Car Rentals Insurance companies Parking administrators Providers of GPS/booking/millage systems Environmental administrators in VALUE PROPOSITION Flexible access to vehicle Access to mid-town parking No need for car no. 2 Access to different car- types No service of own car Access to environmental zones in cities all over europe CUSTOMERS Growing families Students Urban youngsters Empty-nesters going urban again Small business without a daily need for transportation KEY ACTIVITIES Booking Servicing fleet Retrieving millage RELATIONSHIPS Provider KEY RESOURCES Leasing contracts Reserved parking lots throughout midtown Pay-for-use (not for- own) DISTRIBUTION & ACQUISITION CHANNELS Internet platform for booking/planning Automatic in-car- system for operations Online billing Newsletter COST STRUCTURE Leasing-costs Cost of servicing/cleaning Administration REVENUE STREAMS / PRICING Pr. month fee (10€) Payment pr. millage (1€ pr. km)