1. Decisio 2015 Making money out of cycling Siebe Visser

2. Decisio 2015 2 BIKENOMICS Why cycling brings you money -Cyclists spend more -Cycling sector benefits from more cyclists -Cycling tourism -Image -Logistics

3. Decisio 2015 3 BIKENOMICS Why cycling brings you money -Cyclists spend more -Cycling sector benefits from more cyclists -Cycling tourism -Image -Logistics

4. Decisio 2015 4 BIKENOMICS Why cycling brings you money -Cyclists spend more -Cycling sector benefits from more cyclists -Cycling tourism -Image -Logistics

5. Decisio 2015 5 BIKENOMICS Why cycling brings you money -Cyclists spend more -Cycling sector benefits from more cyclists -Cycling tourism -Image -Logistics

6. Decisio 2015 6 BIKENOMICS Why cycling brings you money -Cyclists spend more -Cycling sector benefits from more cyclists -Cycling tourism -Image -Logistics European cycling tourist spends €15 - €57 per day -Clean -Healthy

7. Decisio 2015 7 BIKENOMICS Why cycling brings you money -Cyclists spend more -Cycling sector benefits from more cyclists -Cycling tourism -Image -Logistics

8. Decisio 2015 8 BIKENOMICS Why cycling brings you money -Cyclists spend more -Cycling sector benefits from more cyclists -Cycling tourism -Image -Logistics

9. Decisio 2015 9 BIKENOMICS Why cycling brings you money -Cyclists spend more -Cycling sector benefits from more cyclists -Cycling tourism -Image -Logistics

10. Decisio 2015 Saving money with cycling Kees van Ommeren

11. Decisio 2015 11 BIKENOMICS Why cycling saves you money For employers:For everyone -Cyclists are more productive- Riding a bike is cheaper -Cyclists show lower absenteeism -Bicycles ask for less space than cars -How do you get employees on their bikes?

12. Decisio 2015 12 BIKENOMICS Why cycling saves you money For employers:For everyone -Cyclists are more productive- Driving a bike is cheaper -Cyclists show lower absenteeism -Bicycles ask for less space than cars -How do you get employees on their bikes?

13. Decisio 2015 13 BIKENOMICS Why cycling saves you money For employers:For everyone -Cyclists are more productive- Driving a bike is cheaper -Cyclists show lower absenteeism -Bicycles ask for less space than cars -How do you get employees on their bikes? InvestmentBenefitsBalance $96.000$170.000$74.000 Benefit per dollar invested $0,77 TNO: Gain 1,3 workingdays per year for workers who cycle twice a week

14. Decisio 2015 Why cycling saves you money For employers:For everyone -Cyclists are more productive- Driving a bike is cheaper -Cyclists show lower absenteeism -Bicycles ask for less space than cars -How do you get employees on their bikes? 14 BIKENOMICS

15. Decisio 2015 15 BIKENOMICS Why cycling saves you money For employers:For everyone -Cyclists are more productive- Driving a bike is cheaper -Cyclists show lower absenteeism -Bicycles ask for less space than cars -How do you get employees on their bikes? -Ganymede, Sopot company pay cycling employees 3 zloties per day -Ikea Poland buys bikes for their employees

16. Decisio 2015 16 BIKENOMICS Why cycling saves you money For employers:For everyone -Cyclists are more productive- Driving a bike is cheaper -Cyclists show lower absenteeism -Bicycles ask for less space than cars -How do you get employees on their bikes?

17. Decisio 2015 17 BIKENOMICS Why cycling saves you money For employers:For everyone -Cyclists are more productive- Driving a bike is cheaper -Cyclists show lower absenteeism -Bicycles ask for less space than cars -How do you get employees on their bikes?

18. Decisio 2015 18 BIKENOMICS Why cycling saves you money For employers:For everyone -Cyclists are more productive- Driving a bike is cheaper -Cyclists show lower absenteeism -Bicycles ask for less space than cars -How do you get employees on their bikes? Loyalty and saving programmes